“Since joining this mastermind group, I have qualified as a coach, reached my weekly target income four months early and I have a gorgeous new website.”


From Side-Hustle to Startup


When you’re making the transition from your ‘day job’ to building the business you were meant to do, you’re facing two main challenges: Self-doubt, and crap - how do I do this?!

And, you’re probably the only person you know who is doing this. Taking the risk. Making the leap. Going for it.

Most people are too afraid to follow their dreams that far.

But not you. You’re a badass (even if you don’t feel like one yet!).

You are a badass.

This mastermind program is designed to give you the support you need to turn your side-hustle into a full-blow business that supports you by…

  • Placing you with other entrepreneurs making the same journey you are - you are not alone!
  • Giving you a proven, step-by-step route to reach your income goals
  • Teaching you the practical branding and marketing strategies to give you that extra polish
  • Holding you accountable for achieving your goals
  • Sharing individual challenges and brainstorming solutions together
  • Overcoming mindset issues around self-sabotage, fear of failure, money and impostor syndrome (so you can confidently charge what you’re worth)

By bringing the mindset work together with practical how-to’s and goal setting, we’re tackling your biggest challenges (self-imposed and otherwise!) and working through them together.

“The content was practical, giving you real techniques and advice to help you move forward.”

If you’ve been struggling with overwhelm, lack of clarity, fear of failure (or success), imposter syndrome, and the question of “how will I pay my bills?” - this mastermind will pull you through that mire and out the other side.

“If you’re struggling, unsure, apprehensive, seeking to make a change or have a goal you haven’t been able to achieve, I recommend you schedule a call with Hanneke.”

We’ll cover how to become profitable so you can quit juggling your day-job, what to outsource first so you can grow fast, the most effective ways to use the funds you have, and how and when to flip from side-hustle to startup

And with every lesson, you will make concrete, measurable progress.

How it works:

8 people

2 coaching sessions with Hanneke per month (12 total) from 7:30-9am in the morning

6 months (with option to renew and keep going!)

Access to teaching portal with worksheets and resources

Access to a private Facebook group for support between sessions,

Lots of Accountability (you'll get so much done!)

Cost is $397 per month​

“I would never have made this leap without Hanneke’s coaching! Without the work we did in our sessions, I wouldn’t have taken this risk. I cannot thank her enough for being a source of encouragement and a reminder that I have a choice to build the life and career I want.”

Want in? Please fill out the application form and get more done in 6 months than you think is possible. (Note after filling out the form on the next page you'll be interviewed by Hanneke and she'll answer all your questions to make sure that this is the perfect fit to help you grow your business.) 

John Doe UI/UX Designer

This was my first experience of a Mastermind, and therefore I was not sure what to expect, but having worked with Hanneke before I knew that I would find the process valuable and it lived up to my expectations.I found myself surrounded by five like-minded ladies, all experiencing a mixture of fear and excitement about their business. Hanneke provided a safe environment where I could share my fears, ask those silly questions and celebrate my progress. The content was practical, giving you real techniques and advice to help you move forward. After each session, I would find myself reinvigorated and ready to tackle the world! Since joining this mastermind group,  I have qualified as a coach, reached my weekly target income four months early and I have a gorgeous new website. I also started blogging, have almost conquered my fear of networking and had the opportunity to meet and work with six wonderful women. I'm definitely enrolling in the next round!

Kerrie Maitland

Owner of Positive Dimentions

John Doe UI/UX Designer

Hanneke, I wanted to let you know that I've decided to commit and keep working with you for the next mastermind group. I'm really enjoying the relationships I'm making through this experience and I've truly valued your help and guidance on all the topics. I love how you encourage a holistic understanding of being the entrepreneur... it's what I've always wanted to be and your approach is working for me. I want to keep going!

Virginia Schubert

Owner at Virginia Schubert Design

John Doe UI/UX Designer

As a self-employed woman, I was juggling many things, feeling really stuck and anxious. It's not often that I am in a place that I can't make sense of things on my own but here I was and I'm so glad I found Hanneke!  Through her expertise in coaching, she was able to help me figure out my pitfalls, ways of self-sabotage and then took it a step further and helped me with tools to change my behavior.

Lindsay Coull

Owner of  Lindsay Coull Accupuncture


Awards & Recognition