Like many of you, I first learned about Kristina D. Tsipouras through her facebook group: Boston Business Women page. Later I had the pleasure of meeting her at one of her great networking events, and let me tell you this lady’s got it going on! Her networking group has attracted over 1300 of Boston’s most stellar ladies already and is growing fast!
Kristina, only 30 years old, is already a Boston serial entrepreneur. Besides running her vibrant Boston Business Women networking group, she’s also the founder of ZOOS beverages, Busy Girl Brand and a Huffington Post blogger.
She Founded and launched ZOOS beverages, (her grandmother’s greek iced tea recipe) in 2013 and has moved on to branding and business consulting and her Busy Girl Brand. Born and raised in Boston with a family history of entrepreneurship, she spent the last 10 years really soul searching and digging deep to find her purpose and creating her dream job. (Hence having her as our Soul Sister today, soul searching to build your dream career is so important!) She attended College at Stetson University in Florida, majoring in Communications and minoring in Women & Gender studies.
The first 10 years of her career was in event marketing and social event planning. She learned long ago that she was a strong connecter, networker and loves bringing people together. Hence the line of wellness brands and networking groups that she has founded.
I figured Kristina would be the perfect person to ask for a few tips in brand building and more. So let’s dive in.
Hanneke: You’re quite the serial entrepreneur! What do you enjoy most about starting and growing a brand?
Kristina: That is a tough one. I like the thrill of it, and testing out new methods for go-to-market strategies. There is a recipe and secret sauce to the madness of it all, and once you figure it out, the possibilities are endless. I have the “no fear” quality of an entrepreneur, so I always make sure to hire or partner with the right people to help keep the goals realistic and on-track. It is so fun to visualize an idea, create something that you can physically touch and photograph, then to see it transition to retail shelves and watch consumer reactions, it is just an amazing feeling that I can’t explain.
H: You used to be an event planner for one of the elite event planning companies in New York City. What made you realize that it wasn’t for you?
K: Well, I knew pretty quickly once I made the move to New York City that Upper East Side wedding planning wasn’t for me. The hours were long, the pay when you are starting out is just enough to get by, and I really didn’t enjoy working while everyone else was playing. It felt like a very unnatural flow of life. I did however, gain so much knowledge, skills, patience and an ability to multi-task like no other! I also bonded with the girls I worked with, and they are still a huge part of my life today. New York is now a very special place that I visit for inspiration. I did though, get the dream job I wanted and the most important thing I learned is that you get in life what you asked for. I picked up the phone, I called and I asked for that dream job, and I got it! Many never make that call, and just assume that they would never get that dream job. Trust me, if you make the call, it’s fair game. Hiring is more about personality than experience.
H: What’s your best tip for our readers on how to grow their brand quickly?
K: Network, network, network. Business is truly about who you know. On social media, don’t just sell your product or service. Always get into the mindset of your customer. How can you add true value to their everyday lives? Through tips, inspiration, etc. We are so oversold today and on content overload, so the theme to success these days is simplify.
H: You’re ramping up to launch Busy Girl Brand. What can we expect from your new endeavor?
K: This one is closest to my heart, and I hope will have the greatest social impact. I soon realized after entering the world of entrepreneurship that I wanted to help people. I went on a long journey of self-help and now realize it was more of a calling. I created a niche in simplifying the journey to happiness, balance and well-being for the busy girl who would never pick up the phone and hire a life coach. It is time to make the journey fun and enjoyable and take the stigma off of self help for women. What is to come: A book series, launching with ‘The Busy Girls Guide to Happiness’ a lifestyle website with a collaboration of amazing contributing editors that specialize in beauty, interior design, health, fitness and more, and last, a daily positive affirmation app.
H: How do you keep going when the going gets tough?
K: I believe in the saying: “you are only as strong as your tribe”, and I truly believe this. If I didn’t have a strong network of girlfriends, and a family that believed in me, I am not sure I would be as confident as I am and keep going. I have made many new friends in the Boston area who are my age, entrepreneurs, and who truly understand what its like. To have people that can relate to you and validate that you are not alone, it makes the harder times much easier to swallow. Today is all about community, tribe, and co-creating, not about dominating or being number one. It is really fun to meet and connect to today’s Boston leading ladies and watch the next generation shape the personality of the city.
Learn more about & follow Kristina: