How one marketing genius used her skills to start her own marketing agency to help brands excel.

How one marketing genius used her skills to start her own marketing agency to help brands excel.


Janet has worked with various clients providing digital and content marketing services. After two years of full-time freelancing, Janet decided to start Aimtal with her business partner. Together, they have built an agency that not only allows their team to work remotely but to also support clients remotely. Janet believes that employees deliver their best work when they have the freedom and flexibility to work and live from their favorite spots in the world.

She’s been a part of the Savvy Business Mastermind Community since June 2018 and since then she’s gone from being a freelancer to running a multiple six-figure marketing agency.

Meet Janet

Janet is the CEO + Co-founder of Aimtal. She works directly with her clients to provide exceptional digital and content marketing services. Aimtal supports businesses in the tech consulting, SaaS, and eCommerce industries.

Janet’s passion for marketing didn’t stop after college or after the many internships related to the field. Upon graduation, she worked for an IT staffing firm and helped grow its marketing strategies and department.

After three years with the firm, Janet craved flexibility and creativity. She traveled through South America for four months and upon her return to Boston, she started freelancing.

Client Challenge:

Janet joined The Savvy Business Masterminds before starting her agency. A month later, she officially started Aimtal in August 2018.

Janet was making good money as a freelancer but definitely needed help with client projects and the need to scale the business or bring on contractors to help. She was looking to get more support and accountability to help her grow her business.

Hanneke’s Solution:

Hanneke recommended to start working on her mindset.

“I didn’t have as much confidence when I joined the mastermind and now I am very confident in the decision of my business,” says Janet.

Hanneke also helps clients get clear on their mission and values of their business. Taking a look at what the bigger picture is for its impact and growth.

Results:

Janet always had the vision to work for a remote company and she has successfully set her business up to support her team and clients completely remote.

Working with Hanneke has helped me structure my business to support my lifestyle and the people who work with me.

Janet Mesh, CEO + Co-founder of Aimtal

Janet was able to set healthier boundaries in her professional relationships with my time. She is not afraid to price her services at what they’re worth and no longer has a fear of losing out on business. There will always be more clients!

Once Janet joined the mastermind, she set a revenue goal of $100,000.

Janet says, “Not only did I reach that goal, but I surpassed it!” My business is well on its way to hit its revenue goal of $250,000 and we’re actually profitable! I’m able to pay myself and my contractors well.”

Feedback:

Janet says, “I love how Hanneke seems to always have the answers but she doesn’t just tell you what to do. She guides me (with the help from the group) to decisions that make me feel like they’re the exact ones I need to make in order to move my business forward.”

“I put a lot of effort and hard work (and tears haha) into growing and building Aimtal. But I don’t think I would be as clear and as confident in the direction of the agency if I wasn’t in the mastermind and working with Hanneke.”

You can really benefit from having a group of entrepreneurial women to talk with and bounce ideas off of whenever you need to. Some of them become some of your very good friends and you can co-work or just meet up for drinks, etc. to chat about businesses and life.

Savvy Business Retreat:

“The Savvy Business Retreat made me ask the hard questions and really put pen to paper in what I envision for Aimtal,” says Janet.

You’ll leave with a notebook full of ideas and practical strategies. The Savvy Business retreat will help you to ask the hard questions about your business goals. To reach your goals hold yourself accountable to commit to those goals you write down for the next 1-3 years.


Five Keys to Unlock Your Profitable Business

Five Keys to Unlock Your Profitable Business

Unlock your profitable Business: Last week I did a super fun interview with Kit Pang, the owner of Boston Speaks. In the interview, I revealed the five keys all entrepreneurs (and especially my boss ladies) need to unlock a profitable business. Almost 600 people watched this interview on Facebook, and I was overwhelmed by all the positive comments on how helpful it was.

In this interview you’ll receive the five keys to unlock your profitable business:
  1. How to rock your confidence and own your results and value
  2. Charge what your services are REALLY worth – this is something that comes up at various levels in business – and a big reason why I created my Savvy Business Retreat
    • FACT: I see way too many women bartering or working for free and asking other women to work for free. And I also see a lot of prices comparing with others.
    • FACT: If we want to get paid the same as men and be treated the same  – then that means we have to step up and claim our own worth.
  3. How to stay in your lane: Stop comparing yourself to others, stop competing on price with others
  4. Why investing mega $  is an important part of unlocking your profitable business
  5. Why surrounding yourself with savvy businesswomen who see your value and can help you step into your full power. (And why masterminds are so powerful!)

Now I’d love to know what was your biggest AHA or favorite part of this video!? Tell me in the comments below! And feel free to ask any questions you have!
 
Thank you to Kit Pang from Boston Speaks for featuring me!

How this business owner got clarity in her business and grew to a private pay company.

How this business owner got clarity in her business and grew to a private pay company.


Meet Courtney

Courtney is a Licensed Mental Health Counselor who earned her bachelor’s degree from Boston College. She earned her master’s degree from the Boston University School of Medicine.

With over 10 years of counseling experience. Courtney believes in new-age counseling and making the therapy experience all about meeting the client’s needs.

She believes that humor and shared experience can be a very powerful part of the rapport process that she uses in all her work.

Courtney specializes in adolescents and adults struggling with depression and anxiety/stress symptoms. Her clients describe her as a skilled, personable, understanding therapist.

Other ways Courtney works with clients are in relationship and self-esteem issues, eating disorders, self-harm amongst many others. She also uses therapy dogs as part of her work and has a degree in Sport Psychology.

Client Challenge: 

Courtney has been a private client since 2018. This year she also joined our Savvy CEO Mastermind Community where members get both private CEO coaching and mastermind hot seat calls.

When Courtney and I started working together she had a small office & 3 part-time employees and was just squeaking by financially.

I was sick of overworking and making less money than being alone in private practice so I decided to look into a business coach.

Courtney Culnane, Owner & Clinical Therapist

Hanneke’s Solution:

Working with a coach will help you professionally in so many ways.

Hanneke helped Courtney and her executive team clarify their vision and define their roles as well as learn to have difficult conversations so they don’t sweep things under the rug because they “feel bad”.

Hanneke has helped Courtney over the years define what a leader truly is, one that is caring AND has high standards and boundaries.

Courtney says, “Personally, she’s helped me get through so much self-doubt that I didn’t even know I was harboring.

Results: 

Today, Courtney has 2 large offices with 10 full-time employees. She has switched to being a completely private pay business which sets her company to a higher caliber and apart from all the competition.

“I work 8-4 Monday-Thursday, work from home on Fridays and don’t feel guilty (most of the time!),” said Courtney.

Most important, I have an employee structure that allows me to do what I do best while the company runs smoothly.

“She’s helped me time manage much better so that I can comfortably focus on what I like to do and am the best at.”

She’s also given me the encouragement and mindset support to grow my business in a way I didn’t see as possible.

Courtney Culnane, Owner & Clinical Therapist

CEO Intensive + Team Building:

“The CEO intensive was a great opportunity to step back and look at all aspects of my company to see what needs tweaking, focusing on the big picture as opposed to the “issue of the day”. “

Feedback:

“I just recommended Hanneke 2 days ago actually. My client’s husband is struggling to launch his business because of his self-doubt and fearful mindset. At the end of the day, mindset is what this all boils down to,” said Courtney.


{Podcast} Savvy Business Show #60: Business Regrets

{Podcast} Savvy Business Show #60: Business Regrets


Today on the Savvy Business Show, I’m talking about business regrets and how to get out of the funk from having them.

A couple of months ago I moved and before the move, I did a purge like most of us do and got rid of some things. 

While I was cleaning I stumbled across all my old Pilates with Hanneke DVDs. Seeing them brought up lots of memories and it was interesting to see to watch my thoughts. 

“Man I should have done this or that.” or “If I’d only done this I would have been so much more profitable.”

I wish I could say it was just me but we all have regrets in our business. 

Yuck. 

How you can get yourself out of this funk.

Hindsight is always beautiful to have. We only have the experience we have at that moment. We have to trust that we are doing the best we can with what we have. 

Mantra: Things always work out for me

What lesson did you learn? There is no playing small you are playing where you are at. Thinking about what you want in your business not what other people in your industry. Then you are letting other people define your goals. 

Masterminds: A mix of industries and richer experience learning with others. 

Accepting and believing where you are right now. Trusting you are exactly where you need to be. Everything is happening for you at this moment. 

To dive in more listen below.

Listen Now:


In this episode you’ll hear:

  • 3 things you can do when you are in a funk of feeling regret in your business.

 

What did you think??

As, always we’d love to hear from you and any take aways you have from todays episode. If you , today’s episode please share it on social media and tag us @hannekeantonelli, we can’t wait to see you online!


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create women its space to build a sustainable structure that will increase profits and scale your business.
 
This program will start mid-October.

 

Get ready for some serious upleveling and invest in the best support possible to grow your business and transform to a confident and savvy CEO!

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

You’d also like:

Why your business is not your baby

5 Lessons from running a startup

How community fuels business growth

{Podcast} Savvy Business Show #59: Balancing business and family!


Today, on the Savvy Business Show I talk with Carolyn Salinetti about balancing business and family. Carolyn is a member of the Savvy Business Masterminds.

With 2 energetic toddlers, Carolyn is aware of the challenges facing women who are balancing business and family. She acknowledges the daily struggles of both. Carolyn is a daily advocate and supporter of her community of female entrepreneurs. 

Carolyn has loved decorating/designing since she was little. In the past two years, Carolyn started a business and while pregnant she got her first client.

She says, “I made it work with a baby and then over the past few years the business has really taken off.” Caroline has a great referral network.

What have been the biggest challenges of running your business with toddlers? 

Finding time to work.

I had the clients but it was hard to have time to do the work really well. Life is unpredictable with kids and trying to be the best for my clients. Little by little I’ve added more childcare so that I can really focus on my clients on the days my kids go to daycare.

The question always is, can you add more childcare.

When you have childcare you can really be present because you can find that balance of this is where I am today. You can be fully in your business on those days and really focus on the kids the other days. 

It’s refreshing to have a balance of both work and kids. Carolyn gets to do what she loves and has less mom guilt. She says, “this allows her to be more patient with my kids knowing I have a full workday tomorrow.” Bringing more joy and allowing the space to pour into both. 

Some advice for moms balancing businss and family:

  • Start before you are ready. 
  • Don’t worry about how slowly it’s going. As long as you are taking steps forward. You will get there. 
  • Patience and flexibility. 
  • Try to find other people doing the same thing – finding a community to support you and believe in you before you believe in yourself. 

Organize your space with kids:

  • Keep your place you relax free from toys, at minimum put all the toys away every night. So you create the space to relax.
  • If you are working from home create a nook you can get away from toys or kid noise. 

You can find Caroline at Blissful Interiors or on Instagram.

To dive in more listen below.

Listen Now:


In this episode you’ll hear:


  • The biggest challenge of running a business with toddlers
  • Tips on balancing business and family
  • Tips on organizing your home to create balance

About Carolyn:

Carolyn Salinetti is the owner of Blissful Interiors, an interior design firm based in Melrose, MA. She delights in helping clients transform their homes into their favorite places to be by tackling projects both large and small, from complete room redesigns and color consultations to holiday decor and home staging. Carolyn also specializes in e-design services and works with clients beyond the greater Boston area to achieve their dream spaces through a highly collaborative process that takes place entirely via email and phone and video calls.

As a mom to two adorable and energetic toddlers, Carolyn is well aware of the challenges facing women who run their own businesses as well as their households. She acknowledges the daily struggles and is an outspoken advocate for and supporter of her community of female entrepreneurs.

 

What did you think??

As, always we’d love to hear from you and any take aways you have from todays episode. If you , today’s episode please share it on social media and tag us @hannekeantonelli, we can’t wait to see you online!


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create women its space to build a sustainable structure that will increase profits and scale your business.
 
This program will start mid-October.

 

Get ready for some serious upleveling and invest in the best support possible to grow your business and transform to a confident and savvy CEO!

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More on your message:

Why your business is not your baby

The Art of Saying ‘NO’

Forbes Magazine says you must join a mastermind

{Podcast} Savvy Business Show #58: How to be Vulnerable with your employees

{Podcast} Savvy Business Show #58: How to be Vulnerable with your employees


The fine line of vulnerability and oversharing as a business owner in a world that is obsessed with reality t.v. and being preached at to be more vulnerable.

Have you ever been so upset by something that you just immediately post about it and that left us your fans with a cliffhanger?

In a recent experience with someone, I was following for leadership and motivation out of the blue posted a photo of her crying her eyes out.

While I felt empathy for her because it was a rough time it was out of character for this person. And this person never followed up with something about how you could overcome or move forward.

It makes us feel really good when we posted like this because it gives us support and empathy from others and while you think its building trust its actually breaking their faith in your leading them. 

It leaves your followers confused when they have followed you and looked up to you for inspiration and guidance. This is something that the researcher Brene Brown warned against.

My mom always said, “there is a time and place for everything”.

Take the time to process what you are experiencing and how you are feeling. How can this help others to know they aren’t alone and you lead them out of this place.

Please note: there is nothing wrong with posting you balling but when you are doing it at the moment you aren’t taking the time to process.

A few other ways you can build trust include:

  • Bringing your authentic self to work.
  • Say you’re sorry for your mistakes and take ownership of them.
  • Let your employees help you.

To dive in more listen below.

Listen Now:


In this episode you’ll hear:

  • Being vulnerable with your team to build trust
  • The line for oversharing
  • How you can bring your team in for support

 

What did you think??

As, always we’d love to hear from you and any take aways you have from todays episode. If you , today’s episode please share it on social media and tag us @hannekeantonelli, we can’t wait to see you online!


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create women its space to build a sustainable structure that will increase profits and scale your business.
 
This program will start mid-October.

 

Get ready for some serious upleveling and invest in the best support possible to grow your business and transform to a confident and savvy CEO!

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More on your message:

Why your business is not your baby

The Art of Saying ‘NO’

Forbes Magazine says you must join a mastermind