How I make big business decisions (fast — without overthinking)

How I make big business decisions (fast — without overthinking)

As you know, I recently revealed the cover to my book. Delivering the final product, required a lot of decision-making. And in today’s episode, I’m going to pull back the curtain. I tell you more about the decision-making process I’ve followed while making all the million little decisions about the book.

Speaking about decision fatigue, the post-book-writing process has given me a little bit of that.  There have been a gazillion little decisions that needed (and are still being made). 

Picking the book cover was just one of many choices that required lots of bandwidth. I often get people asking me about how I make decisions faster. And I shared some of those insights with you in Episode 76, I focused specifically on how you use your goals and values to make business decisions. In today’s episode, I’ll show you how I used some of the insights from that episode in action in my business and more.

1 – Stop trying to make the PERFECT decision and release shoulda, coulda, woulda:

Before the book cover — there was the choosing of the photos to put in as contenders to win the spot on the cover of my book. 

I laid awake for quite a few nights about these decisions because there were so many to choose from.

Which one would be the perfect one?
Did I really do the best poses?
And I shoulda done this and that, etc.


The picture I really wanted and thought was the absolute most perfect one had a little bit of camera shake on it. And so, I had to go with one that was quite similar and had to choose to not obsess over it being absolutely perfect. I had to lean into knowing that that photo would do just a well and remember that I’m the only one who would notice.

After the new cover was chosen with the slightly different cover, my VA went  — you’re going to have to tell me what the difference is please — I can’t see it! 

Proof that obsessing over the tiny little itsy bitsy details is a huge waste of time — no one else is going to notice them. So stop trying to be perfect. 

Instead, ask yourself: What’s the best decision that will bring me closer to my goal?

big business choices

2: Outsource some of the decision-making: 

I hired a team of people who are experts at book launching, design, branding etc. So, I stood back and let them shine at what they’re good at; only coming in at certain points of the decision-making process. 

This allowed me to free up some much-needed bandwidth to focus on the stuff that I’m an expert at… coaching, selling, and personal outreach to promote the book.

3 – Understanding whose opinions I attach weight to: 

So, there were five great cover mock-ups, and they were all very different. (my VIP Launch Team got to see them — if you’d like to join the team, be sure to click the link in the show-notes to join us, and you’ll get a free copy of my book and other behind-the-scenes perks too!.)

Anyhow — Like most people, I also sometimes look for validation from others. So, naturally I shared the five mock-ups with a few close friends. This lead to conflicting opinions, most of my friends were picking the photos that most represented me as their bubbly friend.

Their feedback left me more confused. It’s then that I took a shot of my own medicine. To make the best decisions and guard me against overwhelm, analysis paralysis, procrastination, overthinking… I stopped asking others for their feedback.

Centering around my target market which is entrepreneurs who want to scale their businesses and create more freedom. I turned to the team of experts and a few of my mastermind friends who are in my target market. They all picked the cover that I knew in my gut was the best one! 

4 – Trust your gut and know yourself

I do a lot of work to stay present and centered. And trust me I spin out quite a bit but throughout the years I’ve learned to try to be patient and make important decisions once I’m more grounded (this is also something that’s in alignment with my personality type. 

By using my gut and understanding myself, my goals and my business’ needs; it also helps me to make the best decision with the information that I have at hand in at a particular moment.

5: Choosing to release doubt and worry: 

Finally, I shift my focus away from obsessing over whether I’m doing the perfectly right thing, as that only makes me doubt myself more and bring on unwanted and very unproductive worries 

Instead,  I focus, on how I can take action on the decisions I make, and make those decisions work (and of course give myself permission to change course if need be!). 


Remember if you’d like to get a free copy of my book, you can do so by joining us in the VIP Launch Team here

VIP Launch Team Invite

VIP Launch Team Invite

Want a free advanced copy of my book The Up Level Project – Your Guide to Unlocking Higher Profits While Creating More Freedom.

The Up Level Project is a business and leadership book with a memoir flair. Life coach Hanneke Antonelli takes readers on a journey to hone their entrepreneurial skills and scale more profitable businesses without sacrificing their freedom.

You’ve heard and watched me go through the whole process from that very first meeting with my editor and friend in a coffee shop in L.A., to brainstorming and scribbling ideas on pieces of paper in South Africa, and then finally writing the first draft of the book in 90 days during quarantine.

If you say yes you’ll get:

  • Advanced copy of the book
  • Private Facebook group with live conversations
  • VIP launch team party

What I ask from you, any of the following:

  • Complete the form below
  • Share it with friends
  • Leave a review
  • Interview me on your platform or do a Live with me

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts.

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

The Up Level Project Podcast Episode #100 with Hanneke Antonelli

The Up Level Project Podcast Episode #100 with Hanneke Antonelli

100 episodes!!! I can’t believe it! I’ve talked business and life in the last 100 episodes with some special guest. You’ve shared and commented. You’ve connected me to so many remarkable people.

Special thanks to all the guests of the Up Level Project Podcast, to our producer and editor and YOU the listener! Thank you, from the bottom of my heart for listening and for sharing the show with your friends.

To celebrate the 100th episode, we did something a little different. Over the last several weeks, you all have sent questions for me – everything from life to business. We hope you love the show!

You can listen here:

Questions you’ll hear:

  1. In a word, what was your transition from South Africa to the states like?
  2. What’s your favorite meal to cook?
  3. Do you feel that you can relate more now to Americans or South Africans and why? 
  4. What made you decide to write a book?
  5. What has been your superpower as a coach, and why?
  6. What’s something on your bucket list?
  7. How have you made the hard (or at least radical) decisions to make significant changes in your life?
  8. What are the three most common traits that your clients share that set them up for success and then likewise that challenge them in pursuit of their goals?
  9. What’s an example of a goal you were able to coach yourself to achieve, and then what is a goal you’re still strategizing with yourself to achieve?
  10. From where do you generate your joy?
  11. How do you keep up the creativity? How do you “fill the well,” so to speak?
  12. What was your biggest challenge writing your book?

Thank you for celebrating with us! We would love for you to share it with your friends.


Want to be part of my Book Launch Team?
Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

Growing a business by utilizing your network with Janice Carte

Growing a business by utilizing your network with Janice Carte

Janice Carte, the founder of Tiny Spoon Chef, a Boston-based personal chef bringing healthy, deeply flavorful food to your home every week. She works with busy families, single professionals, and working couples to bring excitement and pleasure to mealtimes at home.

After years in the restaurant scene and day job was completely not engaging, Tiny Spoon Chef began with Janice cooking for a single client at their home.

On paper, she’s an expert in food. In reality, her superpower is relationships.

business relationships

In this Episode:

On today’s episode we talk about like many business owners during this time of uncertainty feeling the need to lower their prices to still continue to operate in their business.

However, this did not help provide them any relief as they were still working the same amount of time for half of the price. This leads to the business making half of the profits for the same amount of time leaving little to no room to scale your business.

She realized that to have a successful business that allowed her to work on her craft and grow her business she needed to cultivate her business to reflect the value that she was putting in.

When building Tiny Spoon Chef, Janice has made relationship building a cornerstone to its success. For The Tiny Chef, relationship building allows her to make sure people feel seen, feel human, and feel supported.

When doing these things and building the relationships, the business came organically from a loving and genuine place.

Janice also shares some successful business tips and marketing success stories that helped implement, perfect, and grow her business.


Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts.

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

Becoming more innovative with Gianne Doherty

Becoming more innovative with Gianne Doherty

Gianne Doherty and Jay Weeks founders of Organic Bath Co. a skincare line that uses clean ingredients to nourish your skin.  Also, the founders of the Well Summit, an event dedicated to helping you live your healthiest and most fulfilling life. This power couple knows how to innovate and get things done.

In today’s episode we take a look into how they manage to pivot their business and continue to show up as supportive pillars of their community.

With a new normal and dreams of an exfoliating face mask, she realized you can’t do it all. So, with mask dreams on hold and a rise in sales of hand sanitizer the world pushed her to pivot, so she could provide a completely clean alternative.

In this episode, you’ll hear:

  • How not doing it all actually propels you forward faster.
  • Cultivating a spiritual practice can help to navigate times of uncertainty and learn to trust.
  • Making a choice to say ‘YES’ to keep going, when you want to quit.

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts 🙂

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.