Things to keep in mind with your book cover w/ Designer Lisa McKenna

Things to keep in mind with your book cover w/ Designer Lisa McKenna

I had the pleasure of working with the remarkable designer Lisa McKenna on my book cover, and she is here today to talk to you about things to keep in mind when designing your cover with all the best tips!

You’ll hear:

  • What is the first thing you should consider when designing your book cover?
  • What is the biggest mistake you see people make with their book design?
  • Leaving you with general business wisdom

Book Cover Designs and Process

Questions you’ll hear Lisa ask Hanneke:

  • What sparked you to write your book, what did the world deserve to hear from you?
  • What are your hobbies/interests that people would be surprised you like, and how do they weave into your work?
  • Which film could you watch over and over again and why?
  • Any foods you absolutely abhor? 
  • What are the stupidest questions people ask when they hear your lovely accent and that you are from S. Africa?
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About Lisa

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For over 25 years Lisa McKenna has been designing communications for a full spectrum of organizations.

By the time she was 21, she had left her mark in companies like Bain, CW56, and Esteé Lauder.

In her mid-20s she co-founded a design firm that garnered awards for her work with United Nations, Fleet Bank, and consumer brands like UGG.In 2006, she noticed a gap in the needs for mobile apps geared towards women and girls and founded GoGirl games.

A daughter of immigrants, her Irish entrepreneur dad taught her everything about business, a strong commitment to customers,  and making sure their experience is warm and want to frequently return to his bar. 

Never losing her passion for pivoting, she built Arrow North, a communications design firm. She is currently building a publishing company that unearths obscure books in the public domain she feels the world needs to read and carefully redesigns them.


Thank you, everyone who submitted questions! We would love for you to share this episode with your friends.

Join the waitlist here and be the first to order your book when it drops May 25th

Questions Part 2 with Hanneke Antonelli

Questions Part 2 with Hanneke Antonelli

Back by popular demand today on the Up Level Project Podcast, it’s another podcast party with special guest Hanneke Antonelli the host of the Up Level Project Podcast and editor, producer, comedian and husband Robert Antonelli of Antonelli Visual Media. You asked so many great questions, we couldn’t leave them unanswered.

Listen to part 2 here:

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Questions you’ll hear, plus we have a few surprise questions for Hanneke!

  1. What do you value most in friendships?
  2. What are you passionate about in your life?
  3. How is it that you always seem positive?
  4. How do you manage to stop the negativity of people pulling you down?
  5. Do you think you’d still find yourself becoming a business coach if your history looked different – say you never left South Africa?? In other words, do you feel this would have been your calling regardless? Do you feel it’s the work you’re meant to be doing?
  6. What are the most significant things besides family that you miss about South Africa?
  7. How do you think growing up in South Africa has shaped you and contributed to your success? 
  8. What has been your biggest lesson that  you would tell your just starting-out self (What do you  know now that you didn’t know when you started your business.)
  9. What assumption is the biggest mistake most of your clients make before working with you?
  10. What does the decision-making process look like for others?
  11. Do you feel like your business is in a good place, or do you wish you were further along?

Thank you, everyone who submitted questions! We would love for you to share this episode with your friends.

Join the waitlist here and be the first to order your book when it drops May 25th

Resiliency and Money Mindset

Resiliency and Money Mindset

In today’s episode of The Up Level Podcast, we have a special guest. This special guest is the editor of this podcast, the go-to video guy, and also my husband.

Robert Antonelli the owner of Antonelli Visual Media, and today he is going to talk with us about how his resiliency routine and money mindset have helped during a time that has severely impacted his business not just in 2020 but in 2021.

Like many entrepreneurs making a shift in their businesses to not only accommodate their clients but their selves.

In this episode we to talk about the things that have helped him show up every single day and continue on despite uncertainty and challenges.

Robert runs a video production company whose primary focuses on weddings. This has made a huge impact on the financial budget well into 2021.

He has joined me to develop a resiliency routine that works for us. You might be asking yourself how do you get a partner to start a resiliency routine with you that perhaps they were hesitant to do before.

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Robert taken these steps to focus on his resiliency routine

Meditation

Starting his day with meditation allows him to get present with himself. This helps him to not have tunnel vision and control stress so that he can focus on possible solutions. It has allowed him to release attachment to the outcomes that were supposed to happen.

Focusing on the Money Mindset

Letting go of the worry where money will come from and letting go of worry that you won’t get any more business because it is out of your control.

This opens up your mind to allow you to focus on new opportunities that can come your way. It is a time where you allow your business to grow in the direction that it should. Opening his business up for innovation.

Remember that this will not always be the thing that you want to do, but when you have this routine you will see results. Having a resiliency routine and money mindset makes you more resilient, helps you to adapt, to bounce back, and to move forward.


Join the waitlist here and be the first to order your book when it drops May 25th

Prepping for a Brand Photoshoot with Nicole Otchy

Prepping for a Brand Photoshoot with Nicole Otchy

I am so excited to speak with my good friend and stylist guru, Nicole Otchy, on how to prepare for a brand photoshoot.

Nicole has been a stylist for more than a decade and her clients include some of America’s elite. Her mission is to help women create memorable brands by using their wardrobe to confidently share their work.

You’ll hear about how you can get yourself ready and feel confident for your next appearance.

What would be your advice for people who are getting prepared for a book cover photoshoot?

Books covers are very different from branding photoshoots. The book cover is one of the most important ways to showcase your business, more than social media. The social things go away but the book cover outlast you. Sticking the balance between where you’ve been and where you are going.

This is an expensive piece that effects so many things not just the cover of the book. The images of the book will be used from speaking engagements, to appearances and more.

It’s also important to know how you’d like to be photographed for the cover but more important to know what your book cover is going to look like before the photoshoot. This is the number one mistake I see people make throughout the years.

What is the one thing that most people forget when planning their outfits for a brand photoshoot?

People forget they are two-dimensional in a photo and what looks good in real life does not necessarily look good in a photo.

There is a way to test to see if something would work in advance. If it is more than a handful of extra material it’s probably not a good idea.

Options are also a great idea for day of shoot, to help eliminate some pressure of what to wear.

Trends, colors and patterns can be tricky but white is a good option. Key here will be if it’s a book cover or an author photo.

What does it mean to align your personal brand with your wardrobe?

Think about how long things are going to be around, the context, more in depth of what your brand stands for, where you want your brand to go, if all your book dreams came true how would your brand change – all the things!

What are the real factors in your marketing?

Get an experts’ advice, nothing wrong with asking your friends, but they don’t see you according to what you are desiring for your target audience. They aren’t looking at you in the marketing eye.

Script FLIP

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Questions from Nicole to Hanneke:

Most unexpected lesson from writing the book?

How very sensitive I’d have to be my language, making sure its inclusive.

AND, how much work the post-production piece is KICKING MY BOOTY

How do you make it more accessible for people to be a personal brand? What factors are you thinking about?

Becoming okay with being visible. Taking the light off you and putting it on whom you want to help. When you are thinking too much about what people are thinking about you, you are taking away serving them.

I am my brand. My brand is an extension to who I already am, but I do amplify what is already there when I am in the public.

I’m thinking about writing a book, what do you think?

Make sure you know where that book fits into your business. What purpose is the book going to serve?


Remember if you’d like to get a free copy of my book, you can do so by joining us in the VIP Launch Team here.