My Book is Here & The Inside Scoop

My Book is Here & The Inside Scoop

My book is out! Hear all about it.

Hello everyone and welcome back to the Up Level Project Podcast — and it’s the day that I’ve been working towards for just about 1 year! Today my book dropped on Amazon and beyond. That’s right– you can now get it anywhere where you buy your book! 

And if it’s not at your local bookstore or at the library — remember that you can request for them to carry it. 

For right now — let’s dive into what my book is all about! 

Grab my new book: The Up Level Project

The Up Level Project is a business and leadership book with a memoir flair. I take readers on a journey to hone your entrepreneurial skills and scale more profitable businesses without sacrificing your freedom. By sharing vulnerable stories about how I overcame depression after landing in a psychiatric ward and about how I faced sexual harassment while working on Wall Street.

I illustrate how those challenges led me to become the best version of myself. As a result, I also show readers how I persevered and started from scratch in three cities across the globe and built two award-winning businesses in under five years. Throughout the book, I empower readers with the strategies and tools to achieve sustainable success.

I wrote this book with the intention of bringing you something that you would actually want to read — I didn’t want it to be a dry boring business book. 

And according to our VIP Launch Team it’s definitely a page turner. Here are some of the early feedback we received:

So, if you’re looking for your next business book to read → then hop on over to Amazon or and start unlocking higher profits and freedom in your business today! 

Thank you again to my incredible launch team, and every friend, client, and my entire book writing team, James Reed, Christy Kirk  & Becky Robinson from Weaving Influence, Lisa McKenna from Arrow North, Alessandra Pollina and her team at Quotable Media, Alma Bruffy — Alma Bruffy photography, Jennifer Miller Make-up Artist, and everyone who’s cheered me on along this journey! And finally to you, my listeners — thank you for coming back and listening every week! I hope you enjoy the book! 

Until next week! 
X Hanneke 

If you enjoy the episode, make sure to take a quick screenshot of the podcast as you are listening and tag me over on Instagram stories @hannekeantonelli

The Biggest Lessons From Writing A Book.

The Biggest Lessons From Writing A Book.

It’s so close! Next week, May 25th, My book The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom drops on Amazon and beyond — be the first to get a copy by visiting

I’ve learned so much during this entire process, and so, in today’s episode, I’m sharing my biggest lessons (and I believe some of them are going to take you by surprise!) These lessons apply to running a business too! Let’s dive in.

Your network is everything

Nurture it, don’t be afraid to ask for help. People want to support and help you. Moving forward I want to set an intention of forming more real and deep connections with people.

Acknowledge people

Acknowledging people and saying thank you! And give them compliments often. I’ve received so many amazing notes and feedback about my book, and it meant so much to me.

It reminded me of how important it is to thank everyone on your team and to praise them for all the stuff they do get done/correct daily. It’s easy to get bogged down in the things that are going wrong but absolutely make sure that you give praise often, as that will keep your team motivated.

Have patience

I’m a super impulsive person and on the Kolbe Index scale I’m a quick start 9, which means that I feel comfortable to take action with very little research or information. Once I know I want something I go for it.

Writing the book taught me to slow my role a little. To pay more attention to detail  — because they do matter (or hire people who’ll do it for you.)

There were many working pieces (and still are) a lot of parts that have to come together before we launch the book on May 25th, and so I’ve had to constantly remind myself to be patient and that I’m exactly where I need to be right now. 

Have fun!

When I started the process of writing a book, I made a deal with myself. I was like: “Ok – we can do this BUT — we are only allowed to do this if we make it fun!”

So, I came up with a strategic plan that would honor that intention, it included:
Never writing until I was completely empty, I always finished every writing session with more to say, and I never allowed myself to write to the point where I felt frustrated.

I also hired one of my best friends (and paid them their full price,) James Reed, who was an expert editor.

Hire experts and outsource what you’re not good at.

I hired an entire team of people who specialized in editing, book design, marketing, with a PR team to boot.

In my Pilates business I spent way too much time doing things that were not in my wheelhouse and the result was a burnout and frustrated instructor who couldn’t serve her clients well anymore. (Yes — I do share more about this in my book too!) This time around I knew better and outsourced EVERYTHING I could possibly outsource. It felt so great and allowed me to continue to focus on serving existing clients to the highest level.


Toward the end of the launch journey I definitely felt a little energetically depleted. So, I made sure that I stayed on top of my resiliency routine as if it was my job. I also relied heavily on my book launch team, my assistant, and others to take on a few extra tasks.

Have boundaries and enforce them:

  • To stay focused and bring my book into the world, I said no to a lot of things last year.
  • No, to relationships that felt more predatory than symbiotic.
  • No, to opportunities or events that weren’t in alignment with my vision for the future.
  • No, to content that wasn’t based on facts and reliable sources/caused drama/harm.
  • No, to social engagements or Zoom calls when I was low on energy.

Honoring my instincts and gut feelings was hard at times but ultimately enforcing my boundaries helped preserve focus and energy and brought me more in alignment with where I’m going and who I want to become in the future.

Celebrate all of the journey (not just the destination.)

I tried and continue to set the intention to celebrate every little bit of progress along the way and to savor every win, every email/post/text with feedback about the book. It’s helped to fill my cup, keep me motivated, and keep me going. 

If you’ve been one of those amazing people who’ve sent me a quick text, posted about my book on social, and or emailed me — thank you from the bottom of my heart! I really appreciate you and your words of acknowledgement means the world — thank you! 

Order your The Up Level Project here.

Write your book in 90 days with James Reed

Write your book in 90 days with James Reed

Are you writing a book or have you ever dreamed about writing a book?

What a special episode we have today. I sit down and talk with my friend and editor James Reed. James and I met when he started Pilates and here we are a decade later. James is an editor for the LA Times and as a journalist has years of writing and editing experience.

In this episode you’ll learn:

  • How to become a better writer.
  • How to start to write a book.
  • What the book writing process was like.
  • Lessons learned from writing a book.
  • Hanneke-isms and more.

From start to finish, I (Hanneke) wrote a book in 90 days – this is due to James’s table of contents starting point. He really slowed me down on the first steps and this really allowed the words to flow when I sat down to write.

How to start

Four words, start writing the book. That’s it, that is my biggest advice for those who want to write a book. The greatest challenge is just writing, make time to write and give yourself this time to get into a rhythm.

Journal writing is perfect because you are just doing it for the pleasure of writing. If you are struggling, write about why you are struggling and really move through that space of not wanting to write or uncertainty of what to write about.

Lessons learned from the process

As a first-time author, I remember reading and being told to just write that it wouldn’t be the final product. I had to really go into this with the mindset of I’m learning and reminding myself that everything that I’m being told is to write a better book, and it’s not personal.

For me, I went into this with the attitude of I’m going to be a better writer and this is going to be something that people want to read. After writing in a blaze the first draft of the book was sent off to James for edits. Initially, I didn’t understand some edits but after going back and making changes I see why they were suggested.

So much of writing a book is really applicable to business itself. When we slow down and really process what we’ve done, we can see things differently. Really having some guide post about what you are wanting to do but also letting go of things.

We would love for you to share this episode with your friends.
If you’re feeling extra loving, leave me your review over on iTunes, too. Those reviews help other people find the show and they’re so rewarding for me to go in and connect with you.

Join the waitlist here and be the first to order your book when it drops May 25th

How you can utilize your network for success with Christy Kirk.

How you can utilize your network for success with Christy Kirk.

On today’s episode we have special guest Christy Kirk, of the Weaving Influence Team. Weaving Influence is a creative team that specializes in marketing books, connecting leadership and business professionals with ever-growing networks.

With a journalistic background and 8+ years of experience in book launching, specializing in non-fiction, business and leadership books. We are so excited to talk with Christy today, about how you can utilize your network to get word out about your book or other projects and how we can help others to succeed at their dreams.

Let’s dive right in…

The world of book launches is just like social media, the social you see today isn’t the same social you’ll see tomorrow. Outsource your weakness and this is something that I highly suggest for those who are in Leadership positions.

Book sales are important but to sell the book and sell it long term it’s important to get reviews – Amazon reviews – those are crucial. The best way to do that is to get a group of people who are invested and want to read to the book, that is your launch team. Then you are providing these people with an early release of the book, so when the book launches they are leaving a review.

We always want to encourage purchase, so if you liked the book buy one for a friend and share it with your teams and network. It’s really about creating a community.

It is a commitment to be on a launch team, but be upfront with the author. Example… “I can only share on social media”. That is okay, but this allows us to know the way we can help you to share.

A few things you can do if you don’t have a lot of time to commit. Ask your library for it or go into a book store and ask if they have it. These places order books based on books people ask for.

The mistake I see authors make is that they are afraid of the ask. Don’t be afraid to ask people for their support and help.

Questions you’ll hear:

  • The value of having a launch team?
  • How to be a good launch team member?
  • What else you can do to help friends get the word out about their book if you can’t commit to being on the launch team.
  • The number one mistake that all authors make when they’ve launched their book?
  • Your favorite thing about helping authors launch their book?

Go chase your big dreams and share it with the world!

Thank you, everyone who submitted questions! We would love for you to share this episode with your friends.

Join the waitlist here and be the first to order your book when it drops May 25th