I was recently featured by Boston’s Mooring Advisory Group in the article Hanneke Antonelli, Life Coach and Author, you can read the full article here.
In my new book, The Up Level Project, I go more in depth to these three tips to help you on your path to sustainable growth that will reap higher profits and more freedom. These are some of my top tips for business success.
What’s your best hiring tip/secret?
It’s natural to want to hire mini-me’s ( i.e., people who are similar to you.) But when it comes to creating and building an innovative team, it’s imperative that you hire your weaknesses. Hire people who love doing the tasks you hate and who are rock stars at the stuff you have zero aptitudes or interest in.
Where do you find inspiration to stay motivated?
Through my gardening hobby. Tending to my plants and watching them come out of hibernation fills my cup and gives me a daily reminder that I’m exactly where I need to be right now and to trust the process.
This is something I have to remind myself of and work to incorporate often. Society sends a skewed message that rest and play should only be awarded as a reward for all our hard work.
In my experience working with experienced service-based business owners, that’s how you stunt your growth, drain your valuable energy, and eventually burn out.
Because I have experienced this myself, now rest and play are non-negotiables and part of my resiliency routine, and as a business coach. Thus, I help my clients free up time for it in their busy schedules.
I was recently featured in an article written by Theresa Albert from Authority Magazine summarized below, you can read the full article here.
While writing the book, I realized that I couldn’t wait for the book to be finished — the strategies and tools I share were needed in real-time as the pandemic was unfolding, and so The Up Level Program was born, my companion course to the book that further solidifies and builds on the principles of the book. And because people knew about the book, I had no problem filling that beta-round of the course in a jiffy, effectively increasing my offerings and revenue streams.
How I got started coaching
When I was in my twenties, I had a severe episode of depression that landed me in a psychiatric ward in South Africa. While in the hospital, I vowed that I would do whatever I could to get better. A few years later, I was living in London and discovered the power of coaching. The tools and strategies I learned while working with my life coach helped me do a complete 180 of my life. I’m not dramatic when I say that coaching saved my life. And that’s what inspired me to become a coach.
I specifically decided to focus on helping other entrepreneurs as it’s an industry where we often see individuals struggle with mental health issues in silence. I believe that a huge part of the problem is due to unattainable messages, like “I did it this way, now I’ll show you how to do it too,” that get sent to these individuals. That false mainstream idea leads to business owners beating themselves up, feelings of shame, and burnout. I’m here to change that narrative and provide experiences and opportunities for entrepreneurs to take back control, tap into the parts of them that make them geniuses, and help them scale sustainable businesses with increased profits and freedom.
In my work, I have found that writing a book can be a great way to grow a brand.
Understanding where your book will fit into your brand and how it will elevate it is so important. Originally, when I started, I wanted to get out there and be on more stages. However, I also knew that a lot of conventions and conferences don’t necessarily pay their speakers. I often quote the movie Jerry Maguire’s “show me the money” to clients, and in this case, my book would be a way to get paid to speak. It would also allow readers to remember me and hire me down the line or send referrals my way.
While preparing for the book’s launch, I was also able to connect with my existing network on a deeper level by sharing advance copies with those folks. They then shared my book with their communities which have brought in new connections and opportunities that weren’t previously possible.
The book also helped quicken my lead time with prospects. Clients now have the opportunity to get to know, like, and trust me while reading my book vs. coming in cold on a sales call. And because I share vulnerable stories while showcasing my expertise, you’ll immediately know if I’m the person to help you grow your business or not.
The biggest and immediate benefit of writing a book is, of course, establishing credibility.
Being an author and having a book to promote is a great asset for your brand. But before you go ahead and make this investment, be sure that you know exactly where your book is going to fit into your brand (refer back to what I mentioned for my business in the previous question.) I’ve spent almost $20,000 (and counting) on my book to date — this includes production, marketing, and PR costs. I’m comfortable with my investment because I’ve got a pipeline of products that align with the book that I can offer to those who want to expand on the principles I share in the book and go deeper into them. Likewise, I also know that if the book only ever results in signing just one private client, it will give an immediate ROI.
Why should you invest your energy and resources into writing a book?
Having a book gives you a lead into opportunities that you will otherwise be overlooked for, and it gives you a great opportunity to pitch yourself and your ideas to more outlets, which will raise awareness and give you a lot of new exposure. It gives you a product that someone can buy on the spot. And of course, the long-term benefits of that is that whoever buys your book after they hear you on a podcast or at a conference will remember you more and either refer people to your work, send opportunities your way, and/or hire you/buy your program/other products you offer.
A book also gives you the opportunities to organize and structure your work, and, much like my Up Level Program, you can take that framework and turn it into a workshop, a program, or something else that can allow you to create more revenue streams.
Five things an author needs to know to successfully promote and market a book.
1 — It’s all about your network.
Invest in your relationships and network, put together a launch team, or hire a marketing agency with a book launch team at their fingertips. I chose to ask people in my network to become part of my launch team. They all got an advance copy. I also ran a live book club to make it more fun and engaging, and now they’re ready and eager to leave reviews and tell their networks about The Up Level Project.
2 — People are eager to help and support you.
This builds on my point above, but it’s so important and very often overlooked. There are people in your network that can’t wait to help you. Don’t be afraid to ask them. Be specific and keep your request as simple as possible. I asked my friend if they’d be willing to help me get the word out about my book, and they were excited to include me in their LinkedIn newsletter of 4500 people. Other friends made me feel special and excited about my book by sending me videos almost every night of them settling in with a glass of wine or by the fire pit to read my book. This simple gesture kept me showing up and kept me motivated to keep looking for other opportunities to get the word out about the book.
3 — Hire PR experts that can help you promote the book beyond your network and reach.
I learned this the hard way in my previous business. Draining your energy on marketing and PR if that’s not in your wheelhouse will lead to you showing up to interviews and opportunities with meh energy that won’t sell your book. You wrote your book to inspire and have an impact — now stay in your essence and in the energy of your purpose, and let others support you with their gifts and talents.
4 — Step outside your niche.
When it comes to marketing, we’re conditioned to niche down. When it comes to promoting your book, you want to think way broader than that because the whole point of the book promotion is to get as many eyeballs as possible on the book, so you can raise awareness beyond your usual reach. So, when it comes to book marketing: forget about your niche and think about how far and wide you can expand your reach.
5 — Make a checklist.
You can find one for free by googling “Book launch check-list. There are so many moving parts to a book launch, and it’s important to keep track of everything. I had my virtual assistant draw up a checklist for us, and every week we tackled what needed to happen next on that list. As a result, we were super organized, hardly ever overwhelmed, and never felt like we were doing last-minute scrambles. Having the checklist made the entire experience feel more expansive and fun.
On today’s episode we are going to talk about how you can Up Level your life in all aspects by working on your mindset!
Suzy works with mindset messaging and miracle training for women in business. Helping women create businesses they love, so they can live a life of magnificent experiences.
Don’t forget to enjoy the experience now!
Most successful people will say don’t focus on the outcome because the outcome is usually the anti-climax.
It is about each of those little steps. It’s easy to get disillusioned and frustrated. Because of the work we do as entrepreneurs, people don’t get us, and it’s a rollercoaster. All that stuff can be hard if you don’t have the right support, if you aren’t focus on the big vision, and if you allow your work to be everything you do.
Staying present if all areas of your life is a good way to enjoy the moment more. Letting go of the outcome, enjoying the work and have more fun. I really feel like if you can get that it’s almost as if your success really speeds up.
Staying in flow of enjoy the journey.
Thing’s you’ll hear in this episode:
How to start with what is right in front of you.
How Suzy came to work as a coach.
What to do when you realize the mindset work was the real work?
How do you shift from pushing to receiving?
How does the mindset influence the messaging?
#1 Strategy advice for entrepreneurs?
I see this a lot with clients that they are in one place but really want to go to another place. Start with what is right in front of you. Allow yourself to explore the options in front of you, make the first move and then see how quickly things happen.
Taking aligned action…what would I be doing if I was already there. Taking action from that place will help take you one step closer.
When did you realize the mindset work was the real work?
Seeing clients work and how they weren’t getting the results. We know the strategy works but why aren’t you getting to the result. Why it is working for some people but not others. What is different?
Step into the mindset and take it seriously, treat it likes it’s going to the gym and that’s really when things fall into place. Ah, ah’s and the realization of you can step back and not over do but allow and receive.
How do you help people shift from pushing to receiving?
Check in with how you are feeling. While you may still be doing a lot of things, the energy behind it is different from when you are in scarcity mode and feel like you have to carry it all.
Things like … this doesn’t feel great, I feel some fear here, or red flag. Getting out of your head and into your body about how you are showing up in life and business. Leaning into your gut feelings.
Working with aligned energy – you feel like you are cruising through while this doesn’t mean there aren’t going to be challenge here and there or stuff doesn’t still go wrong, but you can really move with those challenges and grow.
How does the mindset influence the messaging?
I think for you to share your message and it to be ‘your’ message, you have to give yourself permission to do you and show up for yourself is mindset working.
Asking yourself… why are you afraid to say this thing, what do you think is going to happen, how is the person you want to be, act, where do you feel unsafe in going to the space now. Really identifying blocks.
Your message is one thing, the stories you can use to communicate your message are a second thing. But when you can combine these that is your sweet spot.
Work on your mindset and messaging first.
#1 Strategic advice for entrepreneurs?
Work on your mindset and messaging first.
Asking yourself questions like…. Do you sound like you? Are you sharing in the most powerful way you can share your message?
If you enjoy the episode, make sure to take a quick screenshot of the podcast as you are listening and tag me over on Instagram stories @hannekeantonelli
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