Doubling revenue, developing leadership skills, and creating processes and systems to increase team efficiency.

Doubling revenue, developing leadership skills, and creating processes and systems to increase team efficiency.

Meet Hayley Denker, Owner at Hayley Denker Marketing.

I just secured my biggest project ever. I implemented so much of what I learned during The Up Level Program — IT WORKS!

-Hayley Denker

Why Hayley decided to hire Hanneke: 

  • After landing a huge deal after my work in The Up Level Program, I knew I needed extra support stepping into a new leadership role.

Why working with Hanneke was so effective:

Hanneke will always tell it to you straight and keep you focused on getting through the roadblock that will lead to the biggest reward.

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. Stopped preconceived notions that I need to be good at “all the things” and I am embracing hiring and outsourcing as much as I can. 
  2. On track to double my revenue, which allows for the outsourcing necessary to continue to grow!
  3. Clear organizational structure and role definement of the entire team
  4. Systems and structures to support the business at any size

End Result:

  • Developed leadership skills to better manage, delegate, and outsource 
  • Built & streamlined onboarding processes/ SOPs, so each time I bring on a team member, it gets easier and easier.
  • Doubled revenue
  • Secured enough cash flow to hire and outsource as growth continues.

Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

Hayley’s career in marketing has paralleled the booming growth of social media. From restaurants to hair salons to healthcare and business coaching, she’s helped grow businesses for the past 10 years refocus their goals and put together a plan to establish REAL results. With an insatiable thirst for learning and a drive to find a solution, she’s found the ever-changing landscape of digital marketing to be exciting and challenging. Outside of marketing and strategy, Hayley spends time with her husband and 2 children in Belmont, MA.

Website: hayleydenkermarketing.com

Apply to work with me here and increase your freedom now.

From trying to fit into the “right mold” to freedom, and a sustainable business  strategy with increased profits that brings them joy!

From trying to fit into the “right mold” to freedom, and a sustainable business strategy with increased profits that brings them joy!

Meet Sarah Noel Block, Owner at Tiny Marketing.

Working with Hanneke gave me some realizations that I need to work within my personality strengths and not try and fit myself into the “agency” mold. Now, I do the work that I love and outsource the parts I don’t, instead of feeling like I have to strictly lead.

– Sarah Noel Block

Before working with Hanneke: 

  • My biggest pain point was having no support system for my agency.

Why Sarah decided to hire Hanneke: 

  • I didn’t have anyone to bounce ideas off of who had experience in this world.

Transformation experienced as a result of working with Hanneke:

“Working with Hanneke gave me some realizations that I need to work within my personality strengths and not try and fit myself into the “agency” mold. So, I have completely rethought how I run my business. Now, I do the work that I love and outsource the parts I don’t instead of feeling like I have to strictly lead. 

I appreciated that she gave tough love. When we needed to make a change, she was always there to push us into what was best for us and not try, and sell us a system. We’re individuals, and she treated us that way.” 

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. I re-imagined my team to fit what I needed it to look like. Now, instead of outsourcing content, I do it myself, but I outsource editing, research, graphic design, and management. So, I can focus on what I love. My revenue has remained steady (5-figures a month), but my profit has gone up.

End Result:

  • Increased profits
  • More personal and business satisfaction
  • A streamlined and more sustainable outsourcing system
  • A sustainable strategy that will allow for future growth without burnout.

Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

For seven years, I was a marketing department of one for a five company group. As hard as it was, it gave me a valuable skill set. I learned to optimize my time and budget through streamlining, systemizing, and automating to build an effective and efficient marketing department.

During that time, I increased search engine traffic by 1,800%, built brand awareness, and contributed to the highest-grossing year in the company’s sixty-year history.

Website: sarahnoelblock.com

Apply to work with me here and increase your freedom now.

The difference between coaching, teaching, and consulting (and when you need what.)

The difference between coaching, teaching, and consulting (and when you need what.)

Are you confused about what exactly coaching is?

You’re not alone. 

The lines between what coaching is and isn’t are pretty blurry, and it can be challenging to figure out what you need. 

In this video, I dive into the difference between coaching, teaching, and consulting, and I’ll also walk you through how you can figure out what you need. 

Teaching: 

I’ll teach you how to do it.
There are clear steps and a curriculum to follow. 

The person tells you what to do and when. 

A teacher comes in as the person with all the answers.

Teaching is super helpful when starting your business. At this point, you’re usually strapped for capital is need to learn how to do many things yourself.

Benefits: 

Provides a step-by-step process 

You get templates, swipe files, etc.

When:
Teaching is best utilized when you’re in the beginning stages of building your business.

Consulting: 

Consulting is an extension of teaching in that the person comes in with systems and strategies that they will implement for you or your team can implement.

In this instance, they bring their strategy and opinion for your business is again. They provide insights, experience, and skills. 

Benefits: 

Consultants give outside perspective and expertise.

A clear process/system/strategy.

Provides Implementation help.

When:
You need a proven system and strategy, usually something that can only be done in a certain way for it to work. Think of accounting, automization, etc.

Coaching: 

Coaching is a co-creative process where the coach focuses on getting you to your desired answers and outcomes. Unlike teaching and consulting, the coach doesn’t have their own agenda. Instead, the focus is on helping the client formulate plans and make mental shifts that will allow them to gain clarity and insights. Coaches also come in as your equal and a partner with whom you can verbally process, keep you accountable, and more.

Benefits: 

It’s not a cookie-cutter strategy

It has lasting benefits and lessons that can be used in all areas of life

It can fuel more inspired and aligned action 

May lead to more creative solutions

When:
If you need clarity and want to create an out-of-the-box approach, come up with a plan that’s aligned with your values, your vision, and will increase profits and freedom.

Hiring a coach: Mind these red flags

Hiring a coach: Mind these red flags

Today we continue our series on ensuring you hire the right business coach for your business. 

As I’ve mentioned before, the quality of the coach you invest in will determine the future and success of your business. Because coaching is an unregulated industry, anyone can hang a shingle and call themselves a coach.  I’m here to help you identify and hire a quality coach.

Here are the red flags to look out for:

  1. I did it – now I’ll teach you how – that’s not coaching. That’s teaching. While we can get valuable tips from others’ success, your path to success will look much different than the next person’s because you have a distinct personality, way of operating, and your business may also be completely different. 
  1. If they try to pressure you into buying on the sales call – that can be very manipulative. And it would make me question their ethics and business practices.
  2. No certification. There’s an art to coaching that one only truly understands if you’ve gone through a coach training program. It’s more than just asking insightful, powerful questions. Ensure your coach has a certification or has gone through a coaching program.
  3. When your coach can’t remember conversations or is not keeping you focused, this can signify that the coach is working with too many people. Be sure to ask your coach how many people they take on per year. 

I hope this will help you find the best coach for you!

And if you’re looking for a business coach, I currently have two remaining slots left in my private coaching practice. You’re more than welcome to click here to see how/what I can help you with, and you can also book a time to speak with me from that page. 

Click here to read the rest of the articles in this series.