We’ve been walloped with inflation and more uncertain economic times. Have you adjusted your pricing? Listen to this quick clip from seven-figure business owner Janice Carte, where we talk pricing and landing ideal clients. Listen to the clip, and you’ll learn:
What to remember when it comes to pricing and your brand position
How service providers can land more ideal clients
Moments to note at minute:
1:22 The top mistakes you are seeing in businesses and business owners make.
4:07 How to see the opportunities for growth and scaling?
7:13 Letting go of what isn’t working to allow room for what you want.
At Tiny Spoon Chef, we love creating meals that serve as the backdrop to new relationships, great conversations, and lasting memories.
Food is how we mark time, create rituals, and make meaning. It is profoundly intimate and universal. Food is a great unifier.
I created this company to connect families with deeply skilled Chefs. I am at the core, a problem solver, nourisher, and connector. Food is sacred, and when humans are supported by the ritual of food, our lives are elevated.
Get the facts from someone who’s done it successfully. In today’s episode of The Up Level Project, we speak with Jody Merrill, who is the founder and owner of btone FITNESS. Jody has successfully franchised her brand, and she shares her lessons and advice.
Listen to the episode to learn:
How to initiate the franchise process.
Who you’ll need on your team to successfully franchise.
What needs to be in place to franchise your business.
The drawbacks, costs, and so much more.
“Run your business as if there was 100 even if you only have two locations.”
Moments to note at minute:
2:22 – The First Steps to Take
12:49 – Franchising: Who and what you’ll need before starting
17:56 – The best business advice you’ll ever get and why thinking big no will make your life easier later.
21:42 – Costs of Franchising
33:49 – The Benefits & Drawbacks of Franchising
43:00 – How to keep a winning frame of mind in the face of adversity
51:54 – Business Success and maintaining brand quality
Known for her wild wit, raw humor, and business acumen, Jody is an empire-building, community-cultivating, self-effacing, ass-kicking autodidact preaching the gospel of slow movements and fast results.
Jody has built one of the hottest, smartest fitness brands in New England, now expanding nationwide. After years of endurance training for marathons and triathlons, and being chronically plagued with injuries, she took her health and fitness into her own hands. Through study, grit, and consistency, she cultivates an abiding passion for the potency of resistance-based, core-loving formulas for getting out of pain, and into a more balanced body — all in just 45 minutes.
Jody opened up her first btone FITNESS in 2010, with a steady crescendo of successful studios to follow.
btone FITNESS’ signature TONE classes orbit around custom-engineered arkeTONE machines, lovingly called “TONEy.” This is a spring-loaded btone-exclusive machine, with platforms and a steady-gliding carriage. TONEy and the btone method are the key to shaping, tone-ing, and redesigning the body from the inside out.
Jody has taken the time-tested and proven model of btone FITNESS and has made it available to like-minded community-building fitness-loving entrepreneurs through btone Franchises. Jody is intimately involved in each opening to ensure your success, and the continued quality of the btone method.
While her role has changed a bit from her early years as a solo instructor, cleaner, repair-woman — to her role now as a business consultant and empire builder — she still adores getting people stronger, out of pain, and more at home in their own skin.