The difference between coaching, teaching, and consulting (and when you need what.)

The difference between coaching, teaching, and consulting (and when you need what.)

Are you confused about what exactly coaching is?

You’re not alone. 

The lines between what coaching is and isn’t are pretty blurry, and it can be challenging to figure out what you need. 

In this video, I dive into the difference between coaching, teaching, and consulting, and I’ll also walk you through how you can figure out what you need. 

Teaching: 

I’ll teach you how to do it.
There are clear steps and a curriculum to follow. 

The person tells you what to do and when. 

A teacher comes in as the person with all the answers.

Teaching is super helpful when starting your business. At this point, you’re usually strapped for capital is need to learn how to do many things yourself.

Benefits: 

Provides a step-by-step process 

You get templates, swipe files, etc.

When:
Teaching is best utilized when you’re in the beginning stages of building your business.

Consulting: 

Consulting is an extension of teaching in that the person comes in with systems and strategies that they will implement for you or your team can implement.

In this instance, they bring their strategy and opinion for your business is again. They provide insights, experience, and skills. 

Benefits: 

Consultants give outside perspective and expertise.

A clear process/system/strategy.

Provides Implementation help.

When:
You need a proven system and strategy, usually something that can only be done in a certain way for it to work. Think of accounting, automization, etc.

Coaching: 

Coaching is a co-creative process where the coach focuses on getting you to your desired answers and outcomes. Unlike teaching and consulting, the coach doesn’t have their own agenda. Instead, the focus is on helping the client formulate plans and make mental shifts that will allow them to gain clarity and insights. Coaches also come in as your equal and a partner with whom you can verbally process, keep you accountable, and more.

Benefits: 

It’s not a cookie-cutter strategy

It has lasting benefits and lessons that can be used in all areas of life

It can fuel more inspired and aligned action 

May lead to more creative solutions

When:
If you need clarity and want to create an out-of-the-box approach, come up with a plan that’s aligned with your values, your vision, and will increase profits and freedom.

Hiring a coach: Mind these red flags

Hiring a coach: Mind these red flags

Today we continue our series on ensuring you hire the right business coach for your business. 

As I’ve mentioned before, the quality of the coach you invest in will determine the future and success of your business. Because coaching is an unregulated industry, anyone can hang a shingle and call themselves a coach.  I’m here to help you identify and hire a quality coach.

Here are the red flags to look out for:

  1. I did it – now I’ll teach you how – that’s not coaching. That’s teaching. While we can get valuable tips from others’ success, your path to success will look much different than the next person’s because you have a distinct personality, way of operating, and your business may also be completely different. 
  1. If they try to pressure you into buying on the sales call – that can be very manipulative. And it would make me question their ethics and business practices.
  2. No certification. There’s an art to coaching that one only truly understands if you’ve gone through a coach training program. It’s more than just asking insightful, powerful questions. Ensure your coach has a certification or has gone through a coaching program.
  3. When your coach can’t remember conversations or is not keeping you focused, this can signify that the coach is working with too many people. Be sure to ask your coach how many people they take on per year. 

I hope this will help you find the best coach for you!

And if you’re looking for a business coach, I currently have two remaining slots left in my private coaching practice. You’re more than welcome to click here to see how/what I can help you with, and you can also book a time to speak with me from that page. 

Click here to read the rest of the articles in this series.

Interview questions to ask your business coach

Interview questions to ask your business coach

Welcome back to the series on how to hire the best coach for you. Today we are talking about the key questions to ask when you are looking for a business coach.  

If you’ve missed it, be sure to check out the articles on: 

Here are the topics I’ll cover in the weeks to come: 

And stay tuned for the other articles coming soon: 

  • Redflags when it comes to coaches & where to find qualified coaches
  • The difference between teaching, coaching, and consulting and when you need what.

What to remember before and while you’re on the call with the coach: 

  • What was the booking experience like?
  • Did you hear from the person straight away?
  • Did they have an intake form?
    • If the coach doesn’t have an intake form, I’d be a little suspicious about the quality of person they take on. With an intake forms where you answer a few questions before you can book in, a coach tells you that the person will be prepping for the call, and that they don’t just take on anyone who needs a coach. 

Be present: 

Remember to take a couple of deep breaths before you get on the call, so you can be truly present when meeting with the business coach. 

Also, ensure that you clear your schedule so you can focus on the conversation without being distracted.

How do you feel while talking to this coach?

  • It’s  natural to feel a little nervous and awkward when you first hop on a call with a stranger. 
  • Once you’ve gotten over the initial hump, be sure to notice whether you feel at ease in the presence of the person? 
  • Do you have a natural rapport? 
  • Are you or the coach doing most of the talking (ideally — you should be the one doing most of the talking.)
    Is the coach listening to you? And are they curious and asking you lots of questions? 
  • Or does it feel more like they’re trying to convince you of everything that they can do for you? 
  • Are they forcing you to make a decision there and then?
  • Are they being too pushy?

Questions to ask while on your discovery call:

The following questions will help you to figure out if the business coach you’re interviewing is the right fit for you:

1 – How long have you been in business?

If you’re newer in business, it’s ok to hire a coach that is also relatively new to business. When you’re a seasoned entrepreneur you want to ensure that the business coaches you interview all have 5+ years of coaching experience and have adequate credentials. 

For instance: I currently work with clients with companies who gross a million dollars or more and have been in business anywhere between 5 – 30 years. I’m able to give and guarantee quality support and results to these folks because I’ve had my coaching practice for eight years, I’ve got an ICF accredited coaching credential and a business degree, I’ve built two award-winning businesses in less than 5 years, and I have 17 years of experience growing businesses in various industry (and countries.)  

2 – How many clients do you typically take on?

Remember, you’re about to give this person quite a bit of influence in the decisions of your business that will shape your results and the future of your company, you don’t want to be just another number. I typically limit my private clients to 10 at any given time. I strive to provide a high-touch and supportive environment for all my clients and I have found that the quality of my coaching is best when I limit the number of clients I work with privately.

3 – How much one-on-one time will I get with you?

Typically coaches usually work in bi-weekly increments. This guarantees that you build momentum and get enough time to practice and implement the knowledge and takeaways between sessions. In my 8-years of coaching, I have found that working with new clients once a week is too much and once a month is too little to attain their desired results. 

4 – Do you offer support between sessions?

Coaches usually offer some sort of support via text or email between coaches. I also offer my clients the opportunity to book a quick 20-minute emergency call just in case of fire. It’s important that my client knows I have their backs at all times. 

5 – Do you have experience working with businesses like mine? 

6  – What results have those folks experienced? 

I have case studies at my fingertips along with a list of the types of businesses I’ve worked with over the last 8 years. 

7- What guaranteed results/promises do you offer for clients whom you work with?

I usually never take on clients if I don’t believe that I can absolutely give them results. 

8 – How long will the coaching engagement be?

Remember depending on the changes that need to be implemented to get the results you want, you will most likely be looking at a coaching engagement of 6 months or longer.

9 – What’s the cancellation policy?

It’s not uncommon for there to be a zero-cancellation policy. I can only take on a certain number of private clients per year, which means I may turn down other potential clients. For this reason, I usually have people commit to a 6-month no cancellation policy. 

Also, remember to ask any questions that came up when you were reading up about the person. 

You’re about to hand over the keys to your business to this person, to make sure that you feel comfortable with them, their credentials, and their experience. 

Cheat sheet of what to look for before, during and after your interview:

  • Who are they, what’s their experience and credentials? 
  • Did you have a good rapport with the person? 
  • Do you trust them?
  • Do you believe that they can help you? 
  • Do you believe that you can attain your results?
  • What was the booking like – do they have an intake form?
  • Did they do most of the talking? (you should be the one talking the most.) 
  • Did they follow up after your call? 

If you’d like to pick my brain to ensure you hire the right business coach for your business, remember you’re more than welcome to hop on a quick call with you!

Stay tuned for the next article in the series of hiring the right coach for your business: 

  • Redflags when it comes to coaches & where to find qualified coaches — dropping Jan 11th.
STOP: before you interview that business coach — do this!

STOP: before you interview that business coach — do this!

There’s still time to join our vibrant Up Level Accelerator Community that will help you attain the success and satisfaction you crave for 2022! Click here to join us for only $122 and save $100!

Hopping back to your series on hiring the best coach for you! In case you missed my first article, click here to see what to do before you start looking for a coach. 

Coaching is an unregulated industry, which means that anyone can hang a shingle and call themselves a coach. And over the last year, a lot of people pivoted to business coaching in particular. I’m here to help ensure that you hire a qualified and experienced coach for exactly what your business needs next (even if that means I have to refer you to someone else!) 

So let’s help you do that. 

What to do before you book that call with a prospective coach: 

1 – Read & Watch

Before you go ahead and book a discovery call with a coach, make sure that you do your homework about the person. 

  • Read up about their experience.
  • What were they doing before they started their coaching practice?
  • Do they have a coaching certification?
  • What type of coaching certification is it?
  • Is their certification through a legit organization and an affiliate of the ICF — The International Coaches Federation (this is the gold standard affiliate body for the coaching industry.)
  • Is it another type of certification like: Quantum flow, Reiki, or something else and who did they get that certification through? 
  • Do you feel like their background, qualifications, and experience are aligned with the areas that you’re struggling with? 
  • Look at their case studies: are they serving clients who are at the same level/size/industry as your business?
  • If you’re looking to get more clients → someone with a strong marketing background may be ideal. 
  • If you do business with corporate clients → look for someone with experience in the corporate world. 
  • If you need help with your team, systems, strategies, and leadership → look for a coach who specializes in all these areas. 
up level accelerator

Remember — there’s more to business than just mindset or just getting clients/marketing. Especially if you’re a seasoned entrepreneur, you want to make sure that you hire someone who knows and understands how to improve all areas of your business, including:

  • Vision & Goals 
  • Systems & Processes
  • Leadership, delegation, hiring, and management
  • Cashflow & Profit

Stay tuned for the next article: Interview questions to ask your coach → coming Dec 7th!

I hope this was helpful and you now have a better understanding of who to look for. Please feel free to ask questions below. 

Or: 

If you’re having trouble with any of the above — I’d be happy to hop on a quick call with you to identify what and who you need to hire to help you prosper in 2022. 

Remember: 

You can now work with me for only $122! That’s right — I’m hosting a special three-week program, where I’ll provide the framework, accountability, and coaching calls that will help you set the stage for a successful 2022! Break through your mental blocks and shift into a strategic mindset to step into the next level in your business. Click here to learn more and enroll to join this vibrant community! Early bird expires on Dec 3rd.

PS. Is The Accelerator community not for you!? Grab a copy of my new workbook here.

Media Feature with Thrive Global: “Being a committed individual ”

Media Feature with Thrive Global: “Being a committed individual ”

While writing the book, I realized that I couldn’t wait for the book to be finished — the strategies and tools I share were needed in real-time as the pandemic was unfolding, and so The Up Level Program was born, my companion course to the book that further solidifies and builds on the principles of the book.

Hannke Antonelli

As a part of our series about “How You Can Grow Your Business or Brand By Writing A Book”, I had the pleasure of being interviewed by Thrive Global. You can read the full article here.

You’ll learn more about:

  • A story about what motivated me to become an expert in the particular area that I write about.
  • A pivotal story that shaped the course of my career
  • What I am currently working on.
  • Which three character traits I feel were most instrumental to my success when launching your book.
  • Lots of stories that shaped my career and business, that influenced my book.
  • Benefits of writing a book for you business and brand.
  • The most important things I wish I knew before I wrote and launched a book.
  • The five things an author needs to know to successfully promote and market a book.

You can grab a copy of my book and workbook available now.

How to hire the right coach/consultant for your business

How to hire the right coach/consultant for your business

Are you looking to hire a coach in 2022? I’m so excited for you. Asking for help can be daunting. Especially in a world where we receive a lot of subliminal messaging and headlines about “self-made” entrepreneurs. The truth is: behind every successful business person, there is an entire team of people and customers who helped them to get there. 

And I’m here to help business owners assemble that rock star team! 

To be of the highest service to you: 

I’ll be releasing a series of quick blog posts over the next few weeks with key elements that you must know and keep in mind when hiring your next business coach.

The success of your investment and the results you get greatly depend on hiring the right business coach for your business.

Hanneke Antonelli

Here are the topics I’ll cover in the weeks to come: 

  • What to do before you start looking for a coach
  • What to do before you book a call with coach  
  • Interview questions to ask your coach
  • Red flags when it comes to coaches & where to find qualified coaches
  • The difference between teaching, coaching, and consulting and when you need what.

So let’s dive into today’s topic:


Hire the best coach for you – What to do before you start looking for a coach 

I’ve heard of way too many people who hired the wrong coach and wasted lots of money and time in the process. This is damaging to both their business and the coaching industry as a whole.

So, let’s ensure that you hire the right person. 

Much like baking, hiring a coach also requires a little pre-work. First, you have to identify what you’re going to bake (i.e. what are your goals/ what challenges do you need help with) and then get the right ingredients to ensure that your cake doesn’t fall flat. 

Answer these questions to get clear on whom you need in your business: 

1  – What are your goals right now? 

Be as specific as possible. 

Are you looking to grow your business by growing your team? 

Or are you looking to grow online? 

What do you want for your business and your life?

2 – What specific challenges do you face right now?

Are you burnt out?

Are you not feeling confident about the future of your business? 

Do you need more clients?

Do you have too many clients?

Are you looking to create more freedom? 

Do you need help delegating 

Do you need help with leadership development?

And/or do you need help hiring?

3 – How long have you been in business: 

1- 2 years?

3- 10 years?

10 + years? 

Pinpoint exactly where you’re experiencing pain points in your business. 

Here’s what to do next: 

Based on your answers above: 

Identify what experience the business coach or consultant will need to have to help you. I’ve given a few pointers below, based on how you answered the questions above.

  • Looking to get more clients, you’re probably looking for someone with a strong marketing and sales background or someone who can help you boost your confidence to become more visible 
  • Looking to grow your team, you’re most likely looking for someone who has experience with leadership development, company structure, and systems. 
  • Burnt out or struggling with confidence, you want to make sure that you hire someone who specifically focuses on mindset work and business development.
  • A seasoned entrepreneur, you want to ensure that you hire someone who has experience working with business owners who have businesses the size of your company / your industry / or have been in business as long as you have been. 

Beware of those who say things like: I built an x-figure business and now I’ll show you how. Your path to success will be unique, yes – you can absolutely get pointers from people who have succeeded in an area you want to succeed in,  but keep in mind that your road to success may look way different, based on your long-term goals, your personality strengths, and more. If it was truly that easy to follow a five-step blueprint to success, everyone would be millionaires.

Be sure to stay tuned for the next blog post, where I’ll be going deep on 

  • What to do before you book a call with the coach   — coming November 30th!

In the meantime: 

If you’re having trouble with any of the above — I’d be happy to hop on a quick call with you to identify what and who you need to hire to help you prosper in 2022. 

Order a copy of The Up Level Project here. 


Did you hear? The new WORKBOOK is dropping on November 19th!

How to stay grounded this Holiday Season!

How to stay grounded this Holiday Season!

The holidays are fast approaching, and this year there seems to be an additional frenzy about holiday shopping due to supply chain issues.

So, I’ve got a feeling that staying grounded and calm is going to be extra challenging. That’s why I wanted to share a few tips to help you.

1 – Give yourself a minute

Get up 10 minutes earlier, or give yourself a few minutes before bed to do a quick meditation and or simply reflect on the day and name three things you’re grateful for. (Bonus points if you get your partner or family involved in the gratitude game.) 

2 – Say No! 

No is a full sentence and it’s ok to use it without explanation. Setting a few boundaries and getting more intentional with what you value, who and what you want to focus on, and what is important to you before we go into full-blown holiday mode, will help you to practice discernment and say no to the things that don’t bring you joy or fulfillment. Grab a pen and write out what you’d like to experience this holiday season and who you really want to spend time with. What can you do to help you attain the experiences you want? Who do you need to say no to?

3 – Schedule some space

Look ahead at your schedule and block off a few hours here and there to do whatever you want. Bonus points: schedule something fun for yourself. Allow these blank spaces to be times where you do whatever you feel like. Not sure what to do during that time? Ask yourself: what do I need right now. Allow yourself to indulge in whatever comes up. 

Have a happy holiday season! 

Want to build in an easy daily practice that will help you to become more discerning, strategic, and grounded!?

Check out the new Up Level Project Workbook: Your Three-Week Workbook With Exercises, Journal Prompts, and Mantras to Create More Freedom and Higher Profits. 

From independent contractor to agency owner with a fully remote team w/ benefits

From independent contractor to agency owner with a fully remote team w/ benefits

Meet Janet Mesh, CEO and Co-Founder of Aimtal.

Before working with Hanneke: 

  • Janet was working as an independent contractor. 

Why Janet decided to hire Hanneke: 

  • Janet is a verbal processor and was looking to become a more confident CEO and business leader. She was looking for a safe container that would both help her process and guide her to hone her strengths to grow her business effectively.

Transformation experienced as a result of working with Hanneke:

“I went into the program with the goal of becoming a more confident CEO & business leader, and I truly feel like I’ve achieved that result through your guidance and coaching. It’s incredible how I’ve learned more about who I am as a person and leader in relation to my personality, strengths, and even vulnerabilities have allowed me to become a stronger, confident leader.”

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. Focusing on stepping out of the day-to-day tasks and focusing on profit-driving tasks
  2. Expanded team 
  3. Created systems and structures to support a growing team and business. 
  4. Benefits for employees 

End Result:

  • Increased revenue
  • Expanded team, identified and hired key positions to sustain growth
  • Janet became a more confident leader with a roadmap to recharge and create more freedom

Apply to work with me here and unlock your full potential now.

Free Training:  Four Easy Strategies To Unlock More Time!

Free Training: Four Easy Strategies To Unlock More Time!

Effective time management is always a hot topic of discussion in my masterminds, The Up Level Program, and with private clients.

Time is a finite commodity. Everyone only gets 24 hours a day, so t’s crucial that you use your time efficiently and effectively. 

I’ve recorded a quick and easy training to help you free up time in your business! 

EMBED VIDEO 

To run your growing business you need time:


1 – for strategic thinking

2 – for rejuvenation 

3 – to run team meetings

4 – to focus on your CEO and growth-strategist tasks 

The Four Strategies That Will Unlock More Time (and Freedom,) 

1 – Define roles in your business and stick to them

2 – Have team meetings with clear agendas 

3 – Have processes in place for routine tasks/projects 

4 – Schedule everything 

Join us on Oct 7th for all the best delegation strategies to free up time.
Click here to register.

Success ingredients that will help you deploy these strategies with more ease: 

1 – The abovementioned strategies require you to be disciplined and focused. 

2 – Be clear about your business vision and goals — those act as a road map for your team

3 – You have to step into a leadership role 

Hanneke Antonelli on This Is It TV

Hanneke Antonelli on This Is It TV

I was featured by Cheldin Barlatt Rumer on This Is It TV, you can watch the full video here.

Questions you’ll learn about:

  • How you mind affects your actions.
  • There is no magic wand to get the results, but what is the secrete sauce.
  • The twist and turns of life.

Watch the full video here.


Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

Interview with Quotable Media

Interview with Quotable Media

I was interviewed by the team at Quotable Media, featuring my first published book and #1 in three categories on Amazon, The Up Level Project. You can read the full interview here.

In this question packed interview, you’ll learn what it was like to write a book, what I think you as a business owner needs to know and so much more.

Questions you’ll learn about:

  • My favorite part of writing a book and the most challenging part.
  • Advice for those interested in writing a book.
  • My morning routine.
  • One thing I think most business owners need to know.

Read the full article here.


Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

Women To Watch as Featured by Sass.

Women To Watch as Featured by Sass.

I am excited to share that I was named one of the women to watch by Sass Magazine, you can read the full article here.

As an author and award-winning certified life coach with 16 years of experience growing business in various industries, I help you to focus on a path to sustainable growth that will give your higher profits and more freedom!

In this feature, I talk about who I am and how I got to where I am today. You’ll read what has helped me create the most success and overcome the biggest challenges to achieve my goals.

The Up Level Project
The Up Level Project – Grab your copy here.

Three pieces of advice you’ll take away

  • Stop looking for validation or permission to go after what you want.
  • Outsource EVERYTHING you are not good at or don’t like doing in your life and business.
  • And when you really want something, never take no for an answer.

Read the full article here.


Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

Four secrets that successful entrepreneurs know (and you should too!)

Four secrets that successful entrepreneurs know (and you should too!)

Over the years, I’ve worked with many successful entrepreneurs, and I’ve come to realize that there are four key components that need to align for a business owner to soar. You can watch a quick video I made for you here –>

Those secret success ingredients are as follows: 

1 – Having Faith in Yourself:

Growing a business means you’re constantly creating things out of thin air. Yet, most business owners will get stuck in wanting the proof that something’s going to work before they take action (often using their personality traits as an excuse.)  

Successful entrepreneurs work on that trust muscle daily. They know that mindset isn’t just positive thinking. They have a practice in place that helps them to shift from fear to faith, a practice that grounds them and allows them to become more strategic, seeing new opportunities and possibilities. 

2 – Focus, Consistency & Accountability: 

Let’s face it, this one isn’t a secret. But there are many triggers that can throw you off course and lose the ability to show up consistently. Successful entrepreneurs have support structures in place that help them to disarm those triggers quickly while keeping their eye on the prize. Their mindset practice helps them to stay grounded so they can show up consistently. They invest in coaches, mentors, mastermind groups, and business retreats to keep them accountable.

3 – Breaking The Rules:

Successful entrepreneurs don’t follow other people’s formulas and blue-prints. They understand that building a sustainable and successful business that they love means they have to run their business congruent with their values and their strengths. They have to blaze their own success trail by using strategies that are tailored to fit their unique gifts and leadership traits. 

4 – Have a Solid Vision & Plan:

All successful entrepreneurs have a big solid vision, they’re clear on what they want, and have a plan to get them there.

Which one of the above ingredients are you currently missing? 


When you attend The Next Level Business Retreat, I’ll help you master all of these areas. 

You’ll leave the retreat: 

  • With an easy (and uniquely tailored) practice that will help you strengthen that faith muscle so you can step into a strategic mindset
  • Knowing how to use your personality strengths and traits to lead your team more effectively, and make successful business decisions easier and faster.
  • Clarity on your vision and how to get there, following your personal success strategy
  • With renewed focus, energy, and a new community of high-level entrepreneurs

Join us for the Next Level Business Retreat now! (and receive $100 off the registration fee.) Can’t wait to have you.


Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

The importance (& pitfalls) of verbal processing.

The importance (& pitfalls) of verbal processing.

We all love a good verbal processing session because:

  • It can organize and clarify our thoughts,
  • It helps us feel supported, 
  • It’s centering and grounding,  
  • It helps flesh out and spark new ideas, 
  • It can highlight the best course of action,

It can help shift us from frustration, anger, and resentment to feeling confident, satisfied, and calm.

In short: 

Having a space to release your conscious stream of thought is extremely important for any business owner. 

So, what are the pitfalls? 

To get all these benefits, you need a judgement-free zone, a place where someone can hold the space for you to work through it, where the listening participant has your back, understands your goals, and isn’t swayed or triggered by their own objectives and agendas. 

Not all verbal processing spaces are created equally.

That’s why you have to avoid the following pitfalls (and you can watch a quick video that I did about this yesterday, here.–>

  • Verbally processing with an employee → particularly dangerous if you have to vent about a business challenge that’s not in the employee’s job scope or about another member of staff. You run the risk of losing your employees trust and their confidence in your ability to create a stable work environment. 
  • Talking to friends or family about business ideas → your friends and family may not have an entrepreneurial mindset, and even if they do – they’re too close to you to give you objective feedback. Instead, you run the risk of getting advice or feedback that comes from their own fears/limiting beliefs around taking risks. 

What happens when you verbally process in an unsafe/judgmental environment?

You can get more frustrated, confused, manipulated into doing something that’s not in alignment with your bigger business strategy or life goals. 

So, my question to you is this: do you have a safe space where you get to verbally process? What do you love about it, what benefits have you experienced from it?

If you don’t have a space like this → check out our The Next Level Business Retreat where I’ll provide a support space for you to get constructive and empowering feedback, and help you come up with a solid business vision and plan to attain success in 2022.  

Can’t wait to have you in the room with other phenomenal entrepreneurs. 


Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

Growing from one location with three part-time employees to three locations and 10 full-time employees.

Growing from one location with three part-time employees to three locations and 10 full-time employees.

Meet Courtney Culnane, Pshychotherapist & Owner of Leeward Counseling

Before working with Hanneke: 

  • Courtney had a small office & three part-time employees and was squeaking by financially. 

Why Courtney decided to hire Hanneke: 

“I was sick of overworking and making less money than being alone in private practice, so I decided to look into a business coach.” 

Transformation experienced as a result of working with Hanneke:

“Hanneke helped me to define what a leader truly is, one that is caring AND has high standards and boundaries. Personally, she’s helped me get through so much self-doubt that I didn’t even know I was harboring.”

Team transformation:

  1. Helped me and my executive team clarify our vision and define our roles 
  2. Learn to have difficult conversations and improve company communication

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. Most challenges have been with the interpersonal dynamics of having and growing a team and Hanneke has helped me navigate that, check my emotions and be the best leader that I want to be.
  2. She’s helped me time manage much better so that I can comfortably focus on what I like to do and am the best at. 
  3. She’s also given me the encouragement and mindset support to grow my business in a way I didn’t see as possible. 

End Result:

  • Increased profits, expanded to three locations and 10 full-time employees
  • Completely transformed the business to run more efficiently with proper lines of communication

Unlock your full potential as an inspired business leader to grow and build a dynamic team and business.

Apply to work with me here and increase your freedom now.

From a frustrated team and CEO to surviving, COVID with a proactive team.

From a frustrated team and CEO to surviving, COVID with a proactive team.

Meet Brain Milauskas, Owner & Creative Director at Kidstock.

“If it wasn’t for the work that we’ve done together over the last two years, my business wouldn’t have been able to survive COVID. Because of Hanneke’s coaching, I’m able to weather the storm, and I’m excited about the possibilities that lie ahead.”~ Brain Milauskas 

Before working with Hanneke: 

  • Brian was getting stuck in the day-to-day of running a business and had very little bandwidth to effectively manage and lead his team.

Why Brian decided to hire Hanneke: 

  • When faced with a team who required guidance, I would often prioritize “getting them started” before finalizing my own thoughts on “where I wanted to go”. I led the team in circles to “keep them moving” while I determined where we were going to go, ultimately tiring them out and leaving them unconfident in what direction they were expected to lead themselves.” 
  • Brain hired Hanneke to help him effectively step into his role as visionary and business strategist and lead his team by inspiring them vs frustrating them

Transformation experienced as a result of working with Hanneke:

“My professional world has grown, matured, stabilized, and literally exudes joy. I am indebted to Hanneke for pushing me, understanding me, contradicting me, supporting me, laughing with me, and not accepting any BS from me. I am so excited for what’s next! The “clarity” of the past year’s journey has been rewarding, to say the least. You did not change who I was, but you changed how I saw myself, which changes what I can and will do moving forward.”

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. Focusing on stepping out of the day-to-day tasks and focusing on profit-driving tasks
  2. Clear organizational structure and role definement of the entire team
  3. Systems and structures to support the business at any size

End Result:

  • Increased revenue, breaking the million-dollar mark (pre-pandemic, projected to recover to pre-COVID revenue.)
  • A more proactive and independent team
  • More focused business without losing the breadth and variety of the experience the business provides to customers
  • Brian is more joyful, and he’s excited about the possibilities that lie ahead.

Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

Apply to work with me here and increase your freedom now.

Expanding from one to multiple cities with Fortune 500 employee benefits during a Pandemic

Expanding from one to multiple cities with Fortune 500 employee benefits during a Pandemic

Meet Janice Carte, Founder & CEO of Tiny Spoon Chef.

Before working with Hanneke: 

  • Janice was overworked with no bandwidth to grow. She knew she needed to step into the next level of leadership to grow her business, but was having trouble stepping away and letting go of the daily responsibilities.

Why Janice decided to hire Hanneke: 

Janice interviewed several coaches but decided to hire Hanneke because of her qualifications, experience and no BS attitude. She knew it was time to do things differently and hired Hanneke to get the job done.

Transformation experienced as a result of working with Hanneke:

“I stopped running around like a nut-job doing all the low-level things. Hanneke helped me identify the big rocks that helped my staff feel supported and increased my bottom line. I did big stuff like contributing to my employees’ retirement, I spent time making my clients feel seen and valued, bought a house and created peace for me in my living situation, and I hired a director of Operations, and am currently in the process of expanding to another city. I pretty much went from being self-employed to running a business, and now have a team of 9, doubling our gross each year for the last three years. A year ago, I was angry and crying. Now I am more joyful, balanced, and expansive than ever. I have more time and I spend it doing what is important and what is truly valuable  to me.”

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. Focusing on leadership tasks that drive profits
  2. Expanded to a team of nine, including hiring of a Director of Operations to further free up Janice’s time to focus on profit-generating tasks.
  3. Created systems and structure to expand to a new city. 
  4. Benefits for employees 

End Result:

  • Doubled gross and increased revenue to break the million dollar mark
  • Expanded team to nine employees with benefits, and hired key positions to sustain growth
  • Expanding business to a new city
  • Janice has more time, is more joyful, and balanced than ever before

Are you ready to uncover your full potential, going from overworked to thriving business?

Apply to work with me here and unlock your full potential now.

Register To Attend The Small Business Roundtable

Register To Attend The Small Business Roundtable

An expertly moderated networking session with four business owners (including Hanneke) who want to build meaningful connections with other thought leaders. On this call, you’ll get to learn from and connect with other high-level entrepreneurs in an intimate setting and have meaningful, thought-provoking discussions about growing a sustainable company.

Let’s honor and respect each other’s time by only registering for a date and time that you know you can definitely commit to.

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Born in South Africa, Hanneke Antonelli is the author of The Up Level Project, and award-winning certified life coach with 16 years of experience growing businesses in various industries. Now based in Boston, Mass., Hanneke draws on her business degree, Wall Street sales experience, and her decade as an entrepreneur to help business owners upgrade their leadership skills. With her help, they are able to focus on the path to sustainable growth that will reap higher profits and more freedom.

How To Uplevel Your Business Post-Pandemic

How To Uplevel Your Business Post-Pandemic

Featured by Amanda Laden founder of VinoKarma Project – you can watch the full interview here.

The Up Level Project is not like other business books, it is filled with practical tips and advice. Written in the midst of a pandemic, it really shows you how can overcome adversity, including the process called The Up Level Formula.

This is a formula all about how you can re-wire your brain for success. We can all take ownership of our thoughts and beliefs, everything that influences our actions to get a better result or experiences for ourselves. It is about taking ownership of what is in our control.

I use the tools in The Up Level Formula daily to train by brain. Creating a resiliency routine is a bit like going to the gym, this is something you need to work on every day.

It takes tenacity, you can cultivate tenacity to achieve the goal you want, but you have to be committed to it.

Opportunity lies within. Everything that you need to succeed in life is already inside you. In a world that sells you on the answer is out there and if I only have this one thing that is outside me then I’ll be happy. You are complete and whole as you are. You already have everything you need to make your life success as you define success.

The Up Level Formula

Beliefs + Thoughts + Language + Feelings + Actions = results

Beliefs form at a young age, and you get to decided if you want to continue to believe them. They are thoughts you think over and over again. If you can tap into your awareness and rewire your brain to change your belief. You can start to use this formula to see where you are off. Own your feelings (the fear) and see why you believe or think a certain idea.

Knowing these things and using the formula, you can take ownership of the change you want.


The Up Level Project is Now Available – Grab your copy here.

How to balance your career and personal life.

How to balance your career and personal life.

As featured by Just Us Gals in an article regarding my new book, The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, you can read the full article here.

I am both an author and a business coach with a background in finance. I have taken all my experiences from Wall Street and two award-winning businesses and created a formula as a tool to help you achieve the success and freedom you crave.

As entrepreneurs, we often start our business with a dream of creating more freedom, but in reality we end up working more. Below, you’ll learn a little about me and how The Up Level Project can help you to create balance in your career and personal life, for the freedom you’ve been seeking.

What made you want to become an entrepreneur? 

I refer to myself as an accidental entrepreneur. I wanted to create a career where I had freedom to do what I want when I want to do it.

Do you think your years on Wall Street prepared you to start your own business(s)?

Yes, working with rich, powerful clients, and people from various cultures, helped me hone my communication skills and ability to build strong connections. Building a successful business is all about building honest and real relationships with people.

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Click here to learn more about the book and how you can grab a copy today!

What can you expect from reading my book? 

My intention in writing this book was to bring a business and leadership book to the market that was real, honest, and went way beyond the dry boring business strategies and facts.

By sharing vulnerable stories, I show the reader all the strategies I used to overcome these challenges. In addition, I also share practical tools to help entrepreneurs reach their full potential in their businesses as well. These exercises help readers unlock higher profits and freedom in their companies.

About the Up Level League

As I mentioned earlier, I’m all about creating community and connection. In my Up Level League small group masterminds, I bring together established agency-owners. In this intimate container we focus on personal development and the crucial business strategies that need to be implemented to scale effectively long-term. 

How do you balance your career and your personal life knowing you have a business, podcast and are now an author? 

I set firm boundaries around my time. I check in with my gut and energy levels often, make adjustments as needed, and strive to incorporate joy as often as possible in everything I do. Furthermore, I work on letting go of the idea that we’re working towards a specific destination and try to focus on making the journey fun and enjoyable. I also accept that there will be sprints, and crazy times when I’ll feel ungrounded and trust that I know how to get back to calm and centeredness. 

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If you could give one ‘pro’ tip about finding what’s passionate for them to turn into a sustainable business, what would that be?

You don’t need to “find” your passion. It’s not somewhere or something outside yourself. It’s already inside you (along with the “how” to turn it into a sustainable business.) All you need to do is let your practical brain be quiet for a little bit and allow yourself to dream without all the “buts” and “shoulds” that tend to fog up all those great ideas and clarity.


The Up Level Project is Now Available – Grab your copy here.