How to build a successful family business (without the drama!)

How to build a successful family business (without the drama!)

In episode #117 of The Up Level Project Podcast, we speak with the Mother-daughter duo Kimberly Dunne and Arianna Salvatore, owners of Salon Indulgence by Kimberly and Lux Laser Lab, who’ve recently merged their passions and companies into one family business. In this episode, they authentically share how they’ve approached the merge to make it successful while honoring their healthy mother-daughter relationship. 

When you listen to the episode you’ll learn: 

  1. What preparation work is needed to onboard family members seamlessly. 
  2. What challenges to expect when working together as a family (and how to overcome them.) 
  3. How to establish successful and empowering communication channels between family members. 
  4. Insights on the business visioning process as a family. 
  5. How to divide and conquer the daily duties of running a business. 
  6. How to lead your team as a family without confusing staff. 

About Arianna Salvatore & Kimberly Dunne

I am a licensed Electrologist and laser specialist. I graduated from an accredited program and took the State exam to be licensed and registered with the state. I joined my mother’s business in November 2021 located in Melrose, Massachusetts. We now offer a range of different services from advanced medical skin care to beauty.

I offer Laser Hair Removal, electrolysis hair removal, permanent eyebrow shaping, advanced skin care treatments using an Intense Pulse Light LASER. This type of Laser penetrates to deeper layers of the skin to reverse impurities on face and body, longer-lasting results, and with little to no downtime before and after sessions. With our FDA approved Laser, we can treat acne clearance, sunspots, dark spots, fine lines, broken capillaries, decreasing pore size, hair removal, and perform what we call a “Photofacial” This targets your dermis layer to recorrect your skin, and stimulate collagen production. You will notice your skin becomes more of an even skin tone, tighter, plumped up, and shiny. In comparison to a chemical peel, it penetrates deeper, leaves with more permanent longer-lasting results, and sees beyond the dead layer of skin cells. 

Salon Indulgence by Kimberly has been a successful business for over a decade and with Lux Laser Lab joining the team our goal is to become more of a one stop shop. 

You can find Arianna here: Website | Facebook | Instagram

Passionate Hairstylist for 31 years and Proud Owner of Salon Indulgence by Kimberly. Kimberly has also been an Educator and Instructor at Paul Mitchell School of Cosmetology and she’s a Board Certified Colorist.

She finds great joy in being a wife, and mother, cooking, and spending time with friends and family. Kimberly also enjoys traveling and fitness!

You can find Kimberly here: Website | Facebook

Apply to work with me here and increase your freedom now.

Building Your Million-Dollar Business Without Sacrificing Your Values

Building Your Million-Dollar Business Without Sacrificing Your Values

Listen to the founder and CEO of Tiny Spoon Chef, Janice Carte’s insights on how she did exactly this while simultaneously taking her business over the million-dollar threshold and expanding her business to five cities and 25 employees and counting. 

Listen, and you’ll learn: 

  • How to overcome and move through fear
  • Get this gut check tool to help you build a business you love
  • How to Infuse more joy into your business 
  • How to establish nurturing business relationships

More Business Success: 

Janice is an inspiration for all entrepreneurs looking to build a business that’s firmly rooted in integrity, grit, and values. Learn more about the success of her business and the results she gained working with Hanneke here. 

million dollar business
million dollar business

At Tiny Spoon Chef, we love creating meals that serve as the backdrop to new relationships, great conversations, and lasting memories.

Food is how we mark time, create rituals, and make meaning. It is profoundly intimate and universal. Food is a great unifier.

I created this company to connect families with deeply skilled Chefs. I am at the core, a problem solver, nourisher, and connector. Food is sacred, and when humans are supported by the ritual of food, our lives are elevated.

Website: tinyspoonchef.com

Apply to work with me here and unlock your full potential now.

How to stop viewing your business as your baby and let go!

How to stop viewing your business as your baby and let go!

Million-dollar business owner Brian Milauskas from Kidstock! Theater gives valuable insights that he’s gained in 30 years of business (and surviving two recessions) on how you can release control and stop viewing your business as your baby. 

Listen and you’ll learn: 

  • Allow your business to have some freedom – let go. 
  • Redefine your relationship with your business will help you to lead yourself first 
  • The difference between responsiveness and responsibility and how this will help you let go and let others help you
  • Not leading yourself first and holding on to tasks/responsibilities so tightly is holding your business back 
  • Cultivation trust and comfortably stand and have faith in your gut. 
  • Control can be a noun or a verb – and what that looks like in business. 

Listen to our entire interview here:

Since working with Hanneke, Brian has completely revamped his business and team structure and as result, he set his business up to shield Kidstock! From future recessions. 

Click here to see Brian’s Results! 

Want to learn more about what working with Hanneke entails? Click here.

Brian is the founding creative director of Kidstock! Creative Theater.

He is a lifelong resident of Winchester, a graduate of Tufts University, and occasionally a florist/special events designer.  His past directing and design credits include work with the Boston Children’s Theatre, the Winchester Cooperative Theater, and the Lyric Stage Company in Boston where he produced the family theater series “Once Upon A Time with Kidstock!” 

Brian directed 15 productions at Winchester High School over more than 10 years including an award-winning production of Taming of the Shrew.  His  Director/Designer credits at NDT include You’re a Good Man, Charlie Brown, Little Shop of Horrors, Lettice & Lovage, Into the Woods, 25th Annual Putnam County Spelling Bee (IRNE nomination), Lend Me A Tenor, Steel Magnolias, 9-5, Sunset Blvd, The Cemetery Club, Next to Normal, Gypsy, God of Carnage & A Little Night Music.

Website | Instagram

Leading your team with integrity, grace, and no BS.

Leading your team with integrity, grace, and no BS.

In today’s episode of The Up Level Project Podcast, I speak with agency founder and owner, Kirsten Elworthy. Kristen is currently in the early stages of growing her team and she shares her insights and wisdom on leading a team while staying true to her values of integrity, grace and zero BS. 

Listen to the episode and you’ll learn: 

  • What rituals or practices can help to connect with your values daily
  • How to convey company values to team members/and ensure that they act in alignment with the company mission
  • How to successfully offload clients to other team members
leading a team

Kristen Elworthy founded Seven Hills Communications on the premise that story-driven PR can elevate the voices of companies and individuals doing important things, and add value to their overall mission and business goals.

She believes in a clear strategy that’s also flexible, and in working with her clients in the ways that make most sense for them.

WEBSITE | INSTAGRAM

Kristen has worked in corporate marketing and in the PR agency world. Her journalism background, which includes newspaper reporting, magazine writing, and producing documentary films, makes her particularly equipped to help businesses tell their stories across a variety of channels. She has a Bachelor of Arts in Communication and Psychology from Boston College and a Masters of Science in Journalism from Boston University.

Apply to work with me here and increase your freedom now.

Up Level Your Life & Business with Hanneke Antonelli’s New Book

Up Level Your Life & Business with Hanneke Antonelli’s New Book

We are way more resilient than we think and by cultivating awareness about how our mind influences our actions, we’re able to overcome and achieve the impossible.”

Hanneke Antonelli

After spending years reading business and leadership books, I craved a book that gave a deeper look into the life and revelations of the writer. Something that went beyond the surface and gave the real vulnerable and honest story of the trials and tribulations of the author. When I couldn’t find that book, I decided to write it. Click here to learn more about my journey and some of the top tips for publishing my first book. 

A few things you’ll read about: 

  • What are the top three tools you are currently using to write, publish, and promote your books?
  • What were the top mistakes you made writing or publishing your first book?
  • A snippet that is not in the blurb or excerpt.
  • What is a productivity tip you swear by?
  • What helps you stay driven and motivated?

And more.

Pricing your business services for sustainability in tricky economic times

Pricing your business services for sustainability in tricky economic times

We’ve been walloped with inflation and more uncertain economic times. Have you adjusted your pricing? Listen to this quick clip from seven-figure business owner Janice Carte, where we talk pricing and landing ideal clients. Listen to the clip, and you’ll learn:

  • What to remember when it comes to pricing and your brand position 
  • How service providers can land more ideal clients 

Moments to note at minute:

1:22 The top mistakes you are seeing in businesses and business owners make.

4:07 How to see the opportunities for growth and scaling?

7:13 Letting go of what isn’t working to allow room for what you want.

Apply to work with me here and increase your freedom now.

pricing services

Janice Carte

At Tiny Spoon Chef, we love creating meals that serve as the backdrop to new relationships, great conversations, and lasting memories.

Food is how we mark time, create rituals, and make meaning. It is profoundly intimate and universal. Food is a great unifier.

I created this company to connect families with deeply skilled Chefs. I am at the core, a problem solver, nourisher, and connector. Food is sacred, and when humans are supported by the ritual of food, our lives are elevated.

WEBSITE

Franchising and The Best Business Advice You’ll Ever Get

Franchising and The Best Business Advice You’ll Ever Get

Get the facts from someone who’s done it successfully. In today’s episode of The Up Level Project, we speak with Jody Merrill, who is the founder and owner of btone FITNESS. Jody has successfully franchised her brand, and she shares her lessons and advice.

Listen to the episode to learn:

  • How to initiate the franchise process.
  • Who you’ll need on your team to successfully franchise. 
  • What needs to be in place to franchise your business.
  • The drawbacks, costs, and so much more.

“Run your business as if there was 100 even if you only have two locations.”

Jody Merrill

Moments to note at minute:

2:22 –  The First Steps to Take 

12:49 – Franchising: Who and what you’ll need before starting 

17:56  – The best business advice you’ll ever get and why thinking big no will make your life easier later.

21:42 – Costs of Franchising

33:49 – The Benefits & Drawbacks of Franchising 

43:00 – How to keep a winning frame of mind in the face of adversity 

51:54 – Business Success and maintaining brand quality

Apply to work with me here and increase your freedom now.

Jody Merrill

Known for her wild wit, raw humor, and business acumen, Jody is an empire-building,  community-cultivating, self-effacing, ass-kicking autodidact preaching the gospel of slow movements and fast results.

WEBSITE

Jody has built one of the hottest, smartest fitness brands in New England, now expanding nationwide. After years of endurance training for marathons and triathlons, and being chronically plagued with injuries, she took her health and fitness into her own hands. Through study, grit, and consistency, she cultivates an abiding passion for the potency of resistance-based, core-loving formulas for getting out of pain, and into a more balanced body — all in just 45 minutes.

Jody opened up her first btone FITNESS in 2010, with a steady crescendo of successful studios to follow.

btone FITNESS’ signature TONE classes orbit around custom-engineered arkeTONE machines, lovingly called “TONEy.” This is a spring-loaded btone-exclusive machine, with platforms and a steady-gliding carriage. TONEy and the btone method are the key to shaping, tone-ing, and redesigning the body from the inside out. 

Jody has taken the time-tested and proven model of btone FITNESS and has made it available to like-minded community-building fitness-loving entrepreneurs through btone Franchises. Jody is intimately involved in each opening to ensure your success, and the continued quality of the btone method.

While her role has changed a bit from her early years as a solo instructor, cleaner, repair-woman — to her role now as a business consultant and empire builder — she still adores getting people stronger, out of pain, and more at home in their own skin.

How to Cultivate a Strategic Mindset to Accomplish Anything

How to Cultivate a Strategic Mindset to Accomplish Anything

One thing successful entrepreneurs have in common? They’re strategists.

They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is.

Had a great time on The #100MBA show teaching How to Cultivate a Strategic Mindset to Accomplish Anything – Check it out!

You can listen here.

You’ll learn more about:

  • A simple formula to help you can change the way you look at, think about, and execute your goals.
hannekeantonelli.com

You can grab a copy of my book and workbook available now.

#1 mistake entrepreneurs make that costs them $, freedom, and joy!

#1 mistake entrepreneurs make that costs them $, freedom, and joy!

In this video, you’ll learn: 

☑️THE #1 MISTAKE THAT ENTREPRENEURS MAKE THAT PREVENTS THEM FROM CREATING FREEDOM

☑️THREE VITAL COMPONENTS THAT MUST BE IN PLACE TO RUN A BUSINESS THAT BRINGS YOU JOY!

Many business owners start as solo entrepreneurs wearing all the hats in their business. Over time they’ll become the jack of all trades, which can lead to some unproductive work habits that leave them feeling exhausted (and their team frustrated.) 

They have very little free time (if any,) and they’re resenting the very thing they started to bring them freedom and joy. (This, by the way, is where many clients find themselves right before they hire me.) 

The above frustrations happen for various (and typical) reasons: 

  • Humans are creatures of habit, and so it can be challenging to identify and change the rituals that are preventing business owners from freeing up time
  • Society has an obsession with productivity, and narratives of hustling harder/success takes blood, sweat, and tears are preached everywhere you go.
  • Past experiences trigger business owners and make them not trust their businesses, putting them on edge and waiting for the other shoe to drop.

The biggest mistake all entrepreneurs make that makes them hate their business:

It’s from this frame of mind that entrepreneurs make their biggest mistake: 

I call it the “One day when then I will..” syndrome– this is where a business owner continually puts off giving themselves anything they need to succeed. But that day never comes, no matter their progress/success. 

This leads to more dissatisfaction – making the entrepreneur want to burn it all down or they’ll start to entertain thoughts of selling their asset. 

So how do you get from this stuck and frustrating place to joy and freedom (without selling your business?)

When I work with my client to help them create more freedom without giving up higher profits, we usually start with the end in mind. 

I take them right to that “One day, then I will” fantasy, and I ask:

  • What would the ideal situation look like if you were running a profitable business that allowed you to take time off? 

Reverse engineering the objective:

Once the client identifies this, we reverse engineer the goal. 

We identify:

  • What systems would need to be in place to support the goal
  • What delegation strategies would need to be deployed
  • And address any weaknesses that may be lingering in their team structure 

I also help my clients identify their unique resiliency routines and ways of working in their business that rejuvenates and conserves energy. 

An incremental approach

Once all these pieces are in place, we develop an incremental upgrade plan that allows the client to implement and test parts of the puzzle gradually. By doing this, my client gets to experiment and trust their support structures and make changes in real-time. 

That’s part of the strategy we helped Sarah Noel Block implement, so she could spend quality time with her family. Read her story here

You can grab a copy of my book and workbook available now.

From Corporate Wall Street to Pilates Instructor & World-Class Business Coach

From Corporate Wall Street to Pilates Instructor & World-Class Business Coach

From Corporate Wall Street to Pilates Instructor & World-Class Business Coach, I’m sharing my unique journey using mindset & manifestation to Uplevel in all areas of life.

Check the episode #116 out on the @underdog.show that is streamed in 55+ countries and is in the top 1.5% of Podcasts in the world!

Born in South Africa, Hanneke Antonelli is an author and award-winning certified life coach with 16 years of experience growing businesses in multiple industries. Now based in Boston, Mass., Hanneke draws on her business degree, Wall Street sales experience, and her decade as an entrepreneur to help business owners uplevel their leadership skills and focus on the path to sustainable business growth that will reap higher profits and more freedom.

You can listen here.

You’ll learn more about:

  • About my personal journey, going through depression and medication to owning all my mistakes and shortcomings.
  • How mindset and manifestation worked to change my life.
hannekeantonelli.com

You can grab a copy of my book and workbook available now.

Failing Forward with The 411K

Failing Forward with The 411K

I had the pleasure to talk Katherine & Kate from The 411K Podcast, A podcast committed to empowering professional women by promoting financial wellness and literacy. We talk about the importance of a money mindset for entrepreneurs. You can listen here.

You’ll learn more about:

  • How burnout and life experiences shaped my choices in leaving corporate and quitting my first business to coach.
  • How our money stories impact the way we run our businesses and how we can start to shift our mindset around money
The Uplevel Project

You can grab a copy of my book and workbook available now.

Examining Our Relationship to Language and Implicit Bias with Pause on the Play

Examining Our Relationship to Language and Implicit Bias with Pause on the Play

“The little silver magic bullet that you’re looking for is not out there. It’s right inside of you.” 

Hannke Antonelli

It’s time to cultivate greater awareness around the societal and cultural conditioning that lurks beneath seemingly innocuous words and phrases. I had to opportunity to join Erica and India on Pause on the Play to talk about the impact of our word choices. You can listen here.

You’ll learn more about:

  • The lifelong process of deprogramming from historically acceptable, offensive language
  • How your word choice impacts others
  • Cultivating an awareness of cultural and community nuances
  • The power of accountability and accepting feedback
  • Establishing boundaries around what words or phrases you will and won’t accept
  • Questioning word usage and making a subsequent course correction in real time

You can grab a copy of my book and workbook available now.

My top tips to start, run and grow a thriving business

My top tips to start, run and grow a thriving business

Coaching has not just helped me to pivot and start over from scratch in two countries, but it also helped me overcome depression.

Hannke Antonelli

I had the pleasure to have my story be featured on Go Solo, plus share my top tips to help you start, run and grow a thriving business. You read the full article here.

You’ll learn more about:

  • My biggest accomplishment as a business owner
  • One of the hardest things that come with being a business owner
  • The top tips you’d give to anyone looking to start, run and grow a business today
    • When you start: make sure you have a profitable business idea that’s also scalable.
    • When running your business: hire and delegate everything that’s not in your wheelhouse/you’re not good at.
    • As your business and team grow, it’s essential to do leadership/personal development.

You can grab a copy of my book and workbook available now.

The #1 mistake that costs entrepreneurs freedom & joy.

The #1 mistake that costs entrepreneurs freedom & joy.

In this video, you’ll learn:

☑️THE #1 MISTAKE THAT ENTREPRENEURS MAKE THAT PREVENTS THEM FROM CREATING FREEDOM

☑️THREE VITAL COMPONENTS THAT MUST BE IN PLACE TO RUN A BUSINESS THAT BRINGS YOUR JOY!

Many business owners start as solo entrepreneurs wearing all the hats in their business. Over time they’ll become the jack of all trades, and this can lead to some unproductive work habits that leave them feeling exhausted (and their team frustrated.) 

They have very little free time (if any,) and they’re resenting the very thing they started to bring them freedom and joy. (This, by the way, is where a lot of clients find themselves right before they hire me.) 

The above frustrations happen for various (and typical) reasons: 

  • Humans are creatures of habit, and so it can be challenging to identify and change the rituals that are preventing business owners from freeing up time
  • Society has an obsession with productivity, and narratives of hustling harder/success takes blood, sweat, and tears is preached everywhere you go.
  • Past experiences trigger business owners and make them not trust their businesses, putting them on edge and waiting for the other shoe to drop.

The biggest mistake all entrepreneurs make that makes them hate their business:

It’s from this frame of mind where entrepreneurs make their biggest mistake: 

I call it the “One day when then I will…” syndrome– this is where a business owner continually puts off giving themselves anything they need to succeed. But that day never comes, no matter their progress/success. 

This leads to more dissatisfaction – making the entrepreneur want to burn it all down, or they’ll start to entertaining thoughts of selling their asset. 

So, how do you get from this stuck and frustrating place to joy and freedom (without selling your business?)

When I work with my client to help them create more freedom without giving up higher profits, we usually start with the end in mind. 

I take them right to that “One day, then I will” fantasy, and I ask:

  • What would the ideal situation look like if you were running a profitable business that allowed you to take time off? 

Reverse engineering the objective:

Once the client identifies this, we reverse engineer the goal. 

We identify:

  • What systems would need to be in place to support the goal
  • What delegation strategies would need to be deployed
  • And address any weaknesses that may be lingering in their team structure 

I also help my clients identify their unique resiliency routines and ways of working in their business that rejuvenates and conserves energy. 

An incremental approach

Once all these pieces are in place, we develop an incremental upgrade plan that allows the client to gradually implement and test parts of the puzzle. By doing this, my client gets to experiment and trust their support structures and make changes in real-time. 

That’s part of the strategy we helped Sarah Noel Block implement, so she could spend quality time with her family. Read her story here.


Are you ready to break through to the next level in your business? In three short weeks you can establish a quick, daily journaling practice that will help you reach your full potential with The Up Level Project Workbook, plus receive a daily mantra sent directly to your phone by texting “Up Level” to +1 (617) 855 0518. 

How to use mantras to build momentum and create ease in your business.

How to use mantras to build momentum and create ease in your business.

Today, I’m going to share: 

  • Science-backed evidence of why mantras work so well and why you’ll want to use this for your business as well. 
  • How to use mantras to achieve business goals. 

Mantra’s and affirmations are prominent in the personal development world. 

And if you’ve read my book The Up Level Project, you’ll know that I love a good mantra, I love them so much that I’m now delivering free mantras by text to people in my inner circle if you’ll like to join us,  text  “Up Level” to +1 (617) 855 0518. 

I often get asked: 

  •  Why do mantras work so well? 
  •  How can we use them to achieve what we desire?

And so I wanted to do a video to answer these questions for you as well.

Why do mantras work so well: 

Our beliefs and thoughts influence how we act. In essence, we are the sum total of our beliefs, opinions, feeling, and actions. 

Even though I do a lot of strategy and systems creation work with my clients – I also spend a lot of time helping them to reframe beliefs and thoughts, rewiring their brains to become more strategic and resilient. 

And this is where mantras can become super helpful. 

Having a phrase that resonates that you can repeat and help ground what you want will help shift your perspective over time. 

And when you shift your perspective, your experience will change. This happens because of 

A process that’s always running in your brain that’s called confirmation bias. Confirmation bias states that your brain is in your brain is always looking for evidence/making up stories that support your beliefs and thoughts.

In short: If you have negative thoughts and beliefs – you’ll look for stories that support that. 

So by having a mantra, you help your brain to look for evidence that enforces the affirmation. This simple practice helps build momentum satisfaction and keeps you inspired to keep taking action. And as a result, you’ll then upgrade your results. 

mantras

How do you use a mantra? 

  1. It needs to be a phrase that’s believable to you. Something that feels like it’s possible. 
  2. Repeat it often.
  3. Use it when making decisions in your business. 

Let’s take this mantra from my book, The Up Level Project: 

“I choose my divine power and potential.”

  • If you fully embodied this mantra, how would you act on the daily or at any given moment? 
  • What would you say? 
  • When you make decisions, what decision would you make if you were coming from a place of divine power and potential? 

Mantras can become great tools to help you ground down and realign with what you genuinely wish to attain. 

If you’d like to start using mantras to help you fuel your motivation and satisfaction in your business, be sure to order my book, The Up Level Project Workbook – where I’ll take you through quick daily practices to establish your own resonating mantras for success and text “Up Level” to +1 (617) 855 0518. 

Hire the best business coach checklist.

Hire the best business coach checklist.

A business coach can be the best thing you ever invest in for your business. I’ve created a checklist to help you find the best coach for you and your business.

Download the “Hire The Best Business Coach” Checklist Now.

    The ideal business coach will help you: 

    1. Gain clarity and certainty in your business
    2. They will function as:  
      • An advisor and consultant sharing a wealth of knowledge and cutting-edge strategies with you 
      • A soundboard to bounce ideas off of that will help you to verbally process ideas/business challenges
      • Tough-love buddy – who’ll push back on you, keep you aligned with your values, and maintain the standards you strive to embody
      • A cheerleader who celebrates those big revenue months, massive business breakthroughs, and more with you
      • An accountability partner who keeps you focused and helps to remove the obstacles that are keeping you stuck
    3. Set up systems and strategies that align with who you are, your business vision, and your team
    4. Hire, delegate, outsource and manage your team
    5. Set up a thriving company structure and culture

    I know right? The ideal fit for your business is going to completely rock your world. 

    You’ll never have to feel lonely and isolated again! 

    But it’s absolutely vital that you hire the perfect match for your business, its size, and your personality. 

    And finding that person can feel a little scary. I get it. You’re about to hand over the keys to your business to a stranger. 

    So let’s ensure that you hire the best possible resource for you. As a two-time award-winning entrepreneur, best-selling author, and certified life coach with over 17 years of business experience growing companies in various industries, I’ve worked with my fair share of coaches over the years and have learned what separates a good business coach from a phenomenal coach and how to tell the difference.  

    Download my “Hire The Best Business Coach” checklist and make the best investment that will yield you phenomenal results! 

      Transformational Results Revealed Through Client Case Studies:

      Doubling revenue, developing leadership skills, and creating processes and systems to increase team efficiency.

      Doubling revenue, developing leadership skills, and creating processes and systems to increase team efficiency.

      Meet Hayley Denker, Owner at Hayley Denker Marketing.

      I just secured my biggest project ever. I implemented so much of what I learned during The Up Level Program — IT WORKS!

      -Hayley Denker

      Why Hayley decided to hire Hanneke: 

      • After landing a huge deal after my work in The Up Level Program, I knew I needed extra support stepping into a new leadership role.

      Why working with Hanneke was so effective:

      Hanneke will always tell it to you straight and keep you focused on getting through the roadblock that will lead to the biggest reward.

      Changes that happened in the way the business is managed as a result of working with Hanneke : 

      1. Stopped preconceived notions that I need to be good at “all the things” and I am embracing hiring and outsourcing as much as I can. 
      2. On track to double my revenue, which allows for the outsourcing necessary to continue to grow!
      3. Clear organizational structure and role definement of the entire team
      4. Systems and structures to support the business at any size

      End Result:

      • Developed leadership skills to better manage, delegate, and outsource 
      • Built & streamlined onboarding processes/ SOPs, so each time I bring on a team member, it gets easier and easier.
      • Doubled revenue
      • Secured enough cash flow to hire and outsource as growth continues.

      Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

      Hayley’s career in marketing has paralleled the booming growth of social media. From restaurants to hair salons to healthcare and business coaching, she’s helped grow businesses for the past 10 years refocus their goals and put together a plan to establish REAL results. With an insatiable thirst for learning and a drive to find a solution, she’s found the ever-changing landscape of digital marketing to be exciting and challenging. Outside of marketing and strategy, Hayley spends time with her husband and 2 children in Belmont, MA.

      Website: hayleydenkermarketing.com

      Apply to work with me here and increase your freedom now.

      From trying to fit into the “right mold” to freedom, and a sustainable business  strategy with increased profits that brings them joy!

      From trying to fit into the “right mold” to freedom, and a sustainable business strategy with increased profits that brings them joy!

      Meet Sarah Noel Block, Owner at Tiny Marketing.

      Working with Hanneke gave me some realizations that I need to work within my personality strengths and not try and fit myself into the “agency” mold. Now, I do the work that I love and outsource the parts I don’t, instead of feeling like I have to strictly lead.

      – Sarah Noel Block

      Before working with Hanneke: 

      • My biggest pain point was having no support system for my agency.

      Why Sarah decided to hire Hanneke: 

      • I didn’t have anyone to bounce ideas off of who had experience in this world.

      Transformation experienced as a result of working with Hanneke:

      “Working with Hanneke gave me some realizations that I need to work within my personality strengths and not try and fit myself into the “agency” mold. So, I have completely rethought how I run my business. Now, I do the work that I love and outsource the parts I don’t instead of feeling like I have to strictly lead. 

      I appreciated that she gave tough love. When we needed to make a change, she was always there to push us into what was best for us and not try, and sell us a system. We’re individuals, and she treated us that way.” 

      Changes that happened in the way the business is managed as a result of working with Hanneke : 

      1. I re-imagined my team to fit what I needed it to look like. Now, instead of outsourcing content, I do it myself, but I outsource editing, research, graphic design, and management. So, I can focus on what I love. My revenue has remained steady (5-figures a month), but my profit has gone up.

      End Result:

      • Increased profits
      • More personal and business satisfaction
      • A streamlined and more sustainable outsourcing system
      • A sustainable strategy that will allow for future growth without burnout.

      Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

      For seven years, I was a marketing department of one for a five company group. As hard as it was, it gave me a valuable skill set. I learned to optimize my time and budget through streamlining, systemizing, and automating to build an effective and efficient marketing department.

      During that time, I increased search engine traffic by 1,800%, built brand awareness, and contributed to the highest-grossing year in the company’s sixty-year history.

      Website: sarahnoelblock.com

      Apply to work with me here and increase your freedom now.

      The difference between coaching, teaching, and consulting (and when you need what.)

      The difference between coaching, teaching, and consulting (and when you need what.)

      Are you confused about what exactly coaching is?

      You’re not alone. 

      The lines between what coaching is and isn’t are pretty blurry, and it can be challenging to figure out what you need. 

      In this video, I dive into the difference between coaching, teaching, and consulting, and I’ll also walk you through how you can figure out what you need. 

      Teaching: 

      I’ll teach you how to do it.
      There are clear steps and a curriculum to follow. 

      The person tells you what to do and when. 

      A teacher comes in as the person with all the answers.

      Teaching is super helpful when starting your business. At this point, you’re usually strapped for capital is need to learn how to do many things yourself.

      Benefits: 

      Provides a step-by-step process 

      You get templates, swipe files, etc.

      When:
      Teaching is best utilized when you’re in the beginning stages of building your business.

      Consulting: 

      Consulting is an extension of teaching in that the person comes in with systems and strategies that they will implement for you or your team can implement.

      In this instance, they bring their strategy and opinion for your business is again. They provide insights, experience, and skills. 

      Benefits: 

      Consultants give outside perspective and expertise.

      A clear process/system/strategy.

      Provides Implementation help.

      When:
      You need a proven system and strategy, usually something that can only be done in a certain way for it to work. Think of accounting, automization, etc.

      Coaching: 

      Coaching is a co-creative process where the coach focuses on getting you to your desired answers and outcomes. Unlike teaching and consulting, the coach doesn’t have their own agenda. Instead, the focus is on helping the client formulate plans and make mental shifts that will allow them to gain clarity and insights. Coaches also come in as your equal and a partner with whom you can verbally process, keep you accountable, and more.

      Benefits: 

      It’s not a cookie-cutter strategy

      It has lasting benefits and lessons that can be used in all areas of life

      It can fuel more inspired and aligned action 

      May lead to more creative solutions

      When:
      If you need clarity and want to create an out-of-the-box approach, come up with a plan that’s aligned with your values, your vision, and will increase profits and freedom.

      Hiring a coach: Mind these red flags

      Hiring a coach: Mind these red flags

      Today we continue our series on ensuring you hire the right business coach for your business. 

      As I’ve mentioned before, the quality of the coach you invest in will determine the future and success of your business. Because coaching is an unregulated industry, anyone can hang a shingle and call themselves a coach.  I’m here to help you identify and hire a quality coach.

      Here are the red flags to look out for:

      1. I did it – now I’ll teach you how – that’s not coaching. That’s teaching. While we can get valuable tips from others’ success, your path to success will look much different than the next person’s because you have a distinct personality, way of operating, and your business may also be completely different. 
      1. If they try to pressure you into buying on the sales call – that can be very manipulative. And it would make me question their ethics and business practices.
      2. No certification. There’s an art to coaching that one only truly understands if you’ve gone through a coach training program. It’s more than just asking insightful, powerful questions. Ensure your coach has a certification or has gone through a coaching program.
      3. When your coach can’t remember conversations or is not keeping you focused, this can signify that the coach is working with too many people. Be sure to ask your coach how many people they take on per year. 

      I hope this will help you find the best coach for you!

      And if you’re looking for a business coach, I currently have two remaining slots left in my private coaching practice. You’re more than welcome to click here to see how/what I can help you with, and you can also book a time to speak with me from that page. 

      Click here to read the rest of the articles in this series.