Hanneke Antonelli Coaching

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Client Spotlight with Janice Carte from Tiny Spoon Chef

"I hired Hanneke Hugo Antonelli right before the pandemic (because I was overwhelmed and in tears) and went from 5 employees in Boston to 25 in five cities and I'm doing it Like. A. Boss. Call her!"  - Janice Carte

Update: Janice now has an impressive 30 employees in eight cities!

Update: Since hiring Hanneke in 2020, Janice has 12xed her company and has hired Hanneke to be her coach indefinitely. In her words: “I just feel so much more confidence and at ease, knowing I have Hanneke in my corner.”

Today, we’re shining a light on my incredible client, Janice Carte. Janice is the Founder and CEO of Tiny Spoon Chef. 

Janice shared her thoughts with me on what working with me as her business coach is like.

Janice, can you tell us a bit about Tiny Spoon Chef and why you started this company?

At Tiny Spoon Chef, we love creating meals that serve as the backdrop to new relationships, great conversations, and lasting memories.

Food is how we mark time, create rituals, and make meaning. It is profoundly intimate and universal. Food is a great unifier.

I created this company to connect families with deeply skilled Chefs. I am at the core a problem solver, nourisher, and connector. My belief is that food is sacred, and when humans are supported by the ritual of food, their lives are elevated.

Why did you decide to work with a business coach? How were things before you started working with me? 

I was overworked with no bandwidth to grow. I knew I needed to step into the next level of leadership to grow my business, but was having trouble stepping away and letting go of the daily responsibilities.

Why did you decide to hire me? 

I interviewed several coaches but decided to hire you because of your qualifications, experience and no BS attitude. I knew it was time to do things differently and hired you to get the job done.

What changes did you experience as a result of working with me?

I stopped running around like a nut-job doing all the low-level things.

Hanneke helped me identify the big rocks that helped my staff feel supported and increased my bottom line. I did big stuff like contributing to my employees' retirement, I spent time making my clients feel seen and valued, bought a house and created peace for me in my living situation, and I hired a director of Operations, and am currently in the process of expanding to another city. I pretty much went from being self-employed to running a business, and now have a team of 9, doubling our gross each year for the last three years. A year ago, I was angry and crying. Now I am more joyful, balanced, and expansive than ever. I have more time and I spend it doing what is important and what is truly valuable  to me."

What changed in the way the business is managed as a result of working with me?

  1. Identifying and focusing on leadership tasks that drive profits

  2. Expanding to a team of 30 and counting, including the hiring of a Director of Operations to further free up Janice’s time to focus on profit-generating tasks.

  3. Created systems and structures to expand to new cities. 

  4. Fortune 500 benefits for employees.

  5. Focused on and defined Janice's resilience routine to support her energy and mindset as she continues to grow.

End Result:

Thinking of profitability in a sustainable and holistic way.

  • Doubled gross and increased revenue to break the million-dollar mark (projected to double again in 2022.)

  • Expanded team to 30 employees with benefits, and hired key positions to sustain growth

  • Expanding business to eight new cities in the US.

  • Janice has more time, is more joyful, and balanced than ever before


Thanks for stopping by my website and reading this far. As you can see, I’m a multi-award winning business coach and entrepreneur based in Boston, MA.

If you liked what you read here, here’s how you can get more support from me to become the best entrepreneur you can be:

If you’re in Boston yourself, you might also enjoy this: Wanted: Business coach, Boston.


Are you ready to uncover your full potential, going from being overworked to a thriving business?