Hanneke Antonelli Coaching

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Franchising and The Best Business Advice You’ll Ever Get

Hanneke

Get the facts from someone who’s done it successfully. In today’s episode of The Up Level Project, we speak with Jody Merrill, who is the founder and owner of btone FITNESS. Jody has successfully franchised her brand, and she shares her lessons and advice.

Listen to the episode to learn:

  • How to initiate the franchise process.

  • Who you’ll need on your team to successfully franchise. 

  • What needs to be in place to franchise your business.

  • The drawbacks, costs, and so much more.

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“Run your business as if there was 100 even if you only have two locations.”

—Jody Merrill

Moments to note at minute:

2:22 -  The First Steps to Take 

12:49 - Franchising: Who and what you’ll need before starting 

17:56  - The best business advice you’ll ever get and why thinking big no will make your life easier later.

21:42 - Costs of Franchising

33:49 - The Benefits & Drawbacks of Franchising 

43:00 - How to keep a winning frame of mind in the face of adversity 

51:54 - Business Success and maintaining brand quality

Apply to work with me here and increase your freedom now.

btone FITNESS’ signature TONE classes orbit around custom-engineered arkeTONE machines, lovingly called “TONEy.” This is a spring-loaded btone-exclusive machine, with platforms and a steady-gliding carriage. TONEy and the btone method are the key to shaping, tone-ing, and redesigning the body from the inside out. 

Jody has taken the time-tested and proven model of btone FITNESS and has made it available to like-minded community-building fitness-loving entrepreneurs through btone Franchises. Jody is intimately involved in each opening to ensure your success, and the continued quality of the btone method.

While her role has changed a bit from her early years as a solo instructor, cleaner, repair-woman — to her role now as a business consultant and empire builder — she still adores getting people stronger, out of pain, and more at home in their own skin.

How can we work together?

If you liked what you read here, and you’re curious to learn more about business coaching, you might also like this other article I wrote: How can a business coach help me?

And here are a few more ways you can get more support from me to become the best entrepreneur you can be: