If you’ve landed here — you’ve most likely been trying to figure out if you need a business coach or an online course to help you get to that next level in business. You’ve also most likely gotten a little confused about what exactly coaching is.

You’re not alone. 

With the rise of online businesses, there’s also been a rise in those who teach others how to build those businesses. And these folks often get referred to or refer to themselves as business coaches. And so the lines between what coaching is and isn’t have become pretty blurry, and it can be challenging to figure out what you need to help you get to that next level of business growth. 

In this video and blog post, I’ll cover:

1) Teaching
- What is teaching? How’s it different from consulting and coaching?
- How teaching can aid business growth
- When to enroll in a course that will teach you a new skill
2) Consulting
- What is consulting? How is it different from teaching and coaching?
- How can consulting benefit a business?
- When your business can benefit from a consultant
3) Coaching
- What is coaching? How is it different from teaching and consulting?
- How to use the power of coaching to scale exponentially
- How business coaching transcends businesses
- When to enroll a business coach
4) Video transcript
- Teaching transcript
- Consulting transcript
- Coaching transcript
5) How to hire me as your business coach

So without further ado, here’s the video!

A closer look at the distinction between teaching, coaching, and consulting

1) Teaching

What is teaching? How’s it different from consulting and coaching?

This one is pretty clear and straightforward due to our experience with schooling and having teachers who taught us while growing up.

As per the Oxford Languages online dictionary, teaching is defined as “ideas or principles taught by an authority.”

So when an expert in a field is teaching, there will usually be:

1. Clear steps and a curriculum to follow. 

2. There’s a clear roadmap, and the guru tells you what to do and when. 

A teacher comes in as the person with all the answers. As I mentioned earlier, there are a lot of how-to courses and experts that teach others specific strategies to build online businesses — these folks are usually people who’ve cracked a certain business marketing strategy that can be super helpful to increase sales.

Enrolling in a how-to teaching course is especially helpful when starting your business. At this point, you’re usually strapped for capital is need to learn how to do many things yourself.

How teaching can aid business growth 

1. Provides a step-by-step process 

2. You get templates, swipe files, etc.

When to enroll in a course that will teach you a new skill

Teaching is best utilized when you’re in the beginning stages of building your business. You can also decide to get just enough working knowledge on a certain subject so you can enlist other members of your team or hire new employees to help you implement the new strategy or tool.

I always encourage business owners to step away from learning how to do new things as soon as they can and rather hire existing experts in a particular area. This allows entrepreneurs to continue to focus on the areas where they shine and bring the most value to their business, saves money, and frees up more time in the long run.

2) Consulting

What is consulting? How is it different from teaching and coaching?

Consulting is an extension of teaching in that the person comes in with pre-existing systems and strategies that they implement for you, or they’ll show you and your team how to implement.

In this instance, the expert is most likely bringing a strategy and opinions that they’ve previously deployed. So it’s not necessarily a custom or bespoke system that’s unique to your business. Consultants can provide a wealth of insights, experience, and skills. 

How can consulting benefit a business?

1. Consultants give outside perspectives and expertise.

2. They offer a clear process/system/strategy to improve a certain area of your business.

3. Consultants may or may not provide implementation help, or they will do some or all of the work needed.

When your business can benefit from a consultant

If you are in need of a proven system and strategy, a consultant is an excellent resource to hire. You usually hire a consultant when you’re looking for a proven system or strategy, e.g., financial or operational systems and software that will save your business time and money.

3) Coaching

What is coaching? How is it different from teaching and consulting?

Coaching is a co-creative process where the coach focuses on getting you to your desired outcome. Unlike teaching and consulting, the coach doesn’t have their own agenda and they don’t come to conversations with pre-meditated answers or ideas.

How to use the power of coaching to scale exponentially

Coaches come to sessions with the understanding that their clients are limitless, powerful, and already have everything they need to succeed. And the only things that are standing in the way of gaining clarity on how to proceed or achieve a desired outcome are pre-conceived limiting views and notions of what’s possible, fear, overwhelm, and self-doubt.

Trained and certified business coaches bring their coaching skills and business industry experience to client meetings and help the entrepreneur to formulate unique plans and make mental shifts that are aligned with their strengths, personality traits, and visions for their business. Experienced business coaches also come in as the client’s equal and partner with whom the client can verbally process, stay accountable, and more.

In these powerful sessions, the client is then able to move forward and overcome challenges faster and easier, while also gaining more motivation and can build more profitable and valuable assets that bring them joy and freedom.

How business coaching transcends businesses

1. Business coaching will provide you with an out-of-the-box bespoke strategy, i.e, it will not be a cookie-cutter strategy

2. Coaching has lasting benefits and lessons that can be used in all areas of life. I’m still using certain tools I learned from coaches I worked with a decade ago.

3. Business coaching will fuel more inspired and aligned action 

4. Coaching sessions lead to more creative and attainable solutions that bring more satisfaction, joy, and success

5. A business coach will help you to stay accountable to your goals and help you to adjust plans when inevitable challenges arise.

Want to hire a business coach?

Click the button below and get a quick checklist to ensure you run through an effective hiring process to ensure that you’ll hire the best business coach to take your business to the next level.

When to enroll a business coach

Here are all the signs that it’s time to enlist a business coach:

1. You’re feeling stuck in your business

2. You want to develop your leadership skills to lead a bigger team

3. You’re frustrated or dissatisfied with your business

4. You’re struggling to manage or outsource and let go of control

5. You are overworked and unable to take off any time

6. You’re thinking of possibly selling your business in the future

7. You need clarity in a specific area, e.g., your next steps to ensure growth, team management, etc.

   
   An experienced and certified business coach will help you to gain clarity and create an out-of-the-box approach, come up with a plan that’s aligned with your values, your vision, and will increase profits and freedom.

Need a business coach to help you reach your full business potential?

Video transcript

Click here to return to the video itself.

[Transcript begins]

Hello there everyone, and welcome back. 

If you’re brand new to me, my name is Hanneke (Ha-nuh-kuh), and I am a two-time award-winning entrepreneur and best-selling author of the book The Up Level Project, and I’m also a certified award-winning life coach with 17 years of experience growing businesses in various industries. Today, I help multiple six- to seven-figure entrepreneurs increase their profits, create more freedom and team satisfaction.

In this video today, I’m going to be talking about the difference between teaching, consulting, and coaching. 

If you’ve found yourself a little bit confused when it comes to ‘what the heck is coaching?’ then this video is going to help you.

I'm also going to help you to understand when you would need which service, because I often get on calls with people and they tell me they don't even know which one of these their business needs.

I’ve been on quite a few sales calls like this in the last couple of months, so I wanted to bring more clarity to what the difference between teaching coaching and consulting is, and when would you need what, so that you can make informed decisions, and you can hire and invest in the support that your business needs, depending on where you are at at this moment.

So I'm going to kick off and we're going to start with teaching.

Teaching

Now most of us - I think - are not confused with what teaching is, but when I think about

Teaching, it is very much someone teaching me a new skill or how-to.

For example: I am going to teach you how to x y and z.

There are clear steps. There is a curriculum, and the person is definitely telling you what to do, when to do it, how to do it.

So the teacher is coming in as the guru and the person with all the answers. This can be super helpful for you especially if you are newer in business and there are certain things that you just don't know.

Also in the beginning when we're starting out in business our we're a little strapped for cash and so most business owners that start out as solopreneurs will get to learn a whole bunch of new skills by learning from teachers.

But I always say that, as soon as you can, STOP learning new skills in your business and outsource them. 

So if you're a little bit more advanced in business, I would say ‘stop trying to learn all of these skills yourself and rather save your time and your energy to do what you're really good at and get rockstars who already know how to do the things that and the skills that you don't know how to do in your business.

OK, so the benefits of teaching just real quick are that: 

• it's going to give you the step by steps

• it's going to give you swipe files and 

• it's giving you a definite clear ‘this is how we are going to do it: this is how it works’.

Consulting

Now moving on to consulting so consulting is an extension of coaching.

When i think about it: a person still comes in with systems and strategies that they will either implement for you in your business, or their team will implement for you in your business and sometimes also the consultant can just give you the strategy and then they will leave you and your team to go and implement it in your business.

So again in this instance, the consultant is coming in with their opinions, their views, their experience, and their skills, and then they will help you with whatever it is that you need.

Now the benefits of getting a consultant are that it gives you outside perspective and also expertise. It also gives you a clear process, strategy, and system. There is of course the implementation help that comes with hiring a consultant, or that could be an option when you hire a consultant.

Not all consultants will implement, but most will have an arm in their business that will come and implement that strategy for you

Coaching

Now the next thing then is coaching. So coaching is a more co-creative process where the coach will lead you through a very thoughtful conversation that focuses on getting the answers and the outcomes that the client desires.

So, unlike teaching and consulting, the coach doesn't come in with their agenda and their ideas and their strategies. Instead, the coach is going to focus on helping the client to formulate plans and make mental shifts, and allow them to gain clarity and insights on the best solutions for what’s going to work in alignment with who the business owner is so coaches also come in as a partner for you and they come in thus as the equal, and this is someone who you can verbally process with. It is someone that can keep you accountable. It is someone that is going to help you really hone what it is that you want.

How to decide between teaching, consulting and coaching?

Now when do you need what?

As I mentioned: when you're starting out in business, teaching and learning new skills that's probably where you are going to be, and get a lot of value from, but as soon as you have more capital you're going to want to outsource the things that are no longer in your zone of being good at.

You're going to want to get that support for you and at this point you can get a consultant to come and help you and then also a coach will become very helpful.

Now when I do coaching with my clients, I actually wear both hats: I do coaching and I do consulting, and I'm very clear when I’m moving from one modality to the other. 

And the reason why i find that this is so effective for established business owners is we make sure that we implement and come up with strategies that are actually aligned with what the business owner wants and who they are and how they show up in their business, so their personality type, the values of their business, etc.

So in my opinion, if you are looking to just get implementation and something done and there is no other way to really do a system or strategy, a consultant will be extremely helpful.

If you are looking to create company culture and up level your business to a whole new way of operating: you want to make some changes, you want to get clear on your vision and who to hire next, then I would advise that you get a coach.

Because they are able - as i mentioned - to really help you to get super clear and focused on exactly what it is that your business needs. And then while you're working with the coach, it will also help you to come up with the system and the strategy that you are going to need. From there you can either go and get the rockstar who can implement it for you, or get a consultant to go and help you.

So those are my two cents on what the difference between coaching, teaching, and consulting is, and when you would need what.

If you're watching the replay and this was also insightful for you, you're more than welcome to comment and tell us what your takeaways are, and who you think you will need next in your business.

Now if what I had to say resonated and you, and you are a more established business owner in that multiple six-to seven-figure realm, and you're looking for a business partner and someone to come in shoulder-to-shoulder with you: to help you realize what it is that you want for your business and how to get there, then I still have two open slots available in my private coaching practice.

If you’re ready to take the next step and you want to know what it’s like to work with me, and how i can help you to increase your profits, create more freedom and team satisfaction in your business, then get in touch.

Thank you so much for watching and I'll catch you next time.

[Transcript ends.]

5) How to hire me as your business coach

If you liked what you watched or read here, here’s how you can get more support from me to become the best entrepreneur you can be:

• Accelerate your growth with this free handy download

• Read my bestselling book, The Up Level Project

• Join my group accountability program: Business Growth Achievers

• Work with me: Book a 1:1 consultation with me here

Here’s another useful article that you may enjoy: How can a business coach help me?

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