How leadership development makes entrepreneurship easier

How leadership development makes entrepreneurship easier

In today’s episode, we speak with Justine Sterling from Justine Sterling Design. Justine and I both grew up in South Africa, and I took this opportunity to also ask her about her experience growing a business as an immigrant. Listen to learn how tenacity, leadership development, and never giving up are key ingredients for success. 

Listen and learn: 

  • What some of the biggest challenges of entrepreneurship can be
  • Why working on your leadership skills sooner than later is vital to your success
  • Where to lean in more and take control back 
  • What personally traits are needed to focus and expand your company

Want to develop your leadership skills to confidently and effectively lead your business to the next level in 2023? I’m now accepting new clients. Click here to book a complementary consultation today.


Meet Justine

Justine Sterling Design is a full-service residential interior design studio situated just north of Boston. She launched Justine Sterling Design in 2008 after working in innovative and prestigious hospitality and commercial interiors and architectural firms in Cape Town, Johannesburg, and Boston.

The Justine Sterling Design team takes their clients on a journey of “Discovering Home” during their step-by-step phased design process, and they effectively handle conceptual design through to construction administration, furniture selection, procurement and installation, and lastly, the all-important styling elements placement.

Website | Instagram


How results and success are possible when you allow yourself to ask experts for help

How results and success are possible when you allow yourself to ask experts for help

“I can’t tell you how grounded I feel knowing that I have you on my team.”

Clients often express these words or some variation of them to me. 

And although it always warms my heart, my heart also breaks a little thinking about so many entrepreneurs who don’t allow themselves the support and continue to struggle (at a huge cost to their mental and physical health.)

Entrepreneurs who invest in the support they need always win! They understand the value and genius they bring to their business, and they also know and accept their own limitations.

They understand that when they hire people who are rockstars in those areas they’re not, they:

  • gain more freedom, 
  • create a bigger impact, 
  • and reach new levels of success (they once thought would be impossible to reach.) 

Do you know the biggest benefits you bring to your business? 

And do you know and understand where you need help?

In today’s Bonus Insights Episode, we share the results and success possible when you allow yourself to ask experts for help.

Is it time to add more people to your team?

And are you unsure of who you need and how to delegate? You’re not alone – many people who work with me hire me to help them with this exact challenge. And the good news is that I can help you achieve this goal in 90-minutes. That’s right – in 90 minutes, I’ll help you identify exactly who you need to hire, what you’ll delegate to them, and what your new responsibilities in your business will look like. There’s no need for you to continue struggling with this pain point. Click here to book your session now, and let’s set you up for future success and freedom.


Meet Kelly

Kelly Duggan graduated from Bridgewater State College Summa Cum Laude in 2006 with a degree in Physical Education. She went on to attend the Massachusetts General Hospital Institute of Health Professions and achieved her Doctor of Physical Therapy Degree in January of 2009. 

Kelly has since practiced in multiple areas of therapy including inpatient rehabilitation at Braintree Rehab Hospital, home care through South Shore Hospital and outpatient physical therapy in Hanover, Braintree, East Bridgewater and now currently in Bridgewater.  In May of 2016 Kelly opened her own physical therapy clinic, Physical Therapy U Inc.  In less than two years’ time Kelly was able triple her businesses revenue and moved her clinic to a space 3x the size where her and her team are changing healthcare for the better for patients and employees!  PTU is now in the process of opening it’s second location and the team continues to grow!  Kelly is a mom of 3 and because of her innovation she has been able to maintain a growing clinic and still manage remote learning for her children.  Kelly attributes her drive to working hard for what she values most in life-> time with her family.

Surviving turbulent economic landscapes

Surviving turbulent economic landscapes

In today’s bonus insights episode of The Up Level Project Podcast, veteran entrepreneur, Brian Milauskas shares valuable lessons and insights on how he has survived the economic ups and downs over the last 30 years.

Listen to the episode and you’ll learn how: 

  • Why being patient and taking the long view is key to riding out any storm
  • What not to do when things are going badly
  • How focusing on the journey vs. the outcome can be super useful
  • How to tap into the energy of infinite possibilities and options.

Meet Brian

Brian is the founding creative director of Kidstock! Creative Theater.

He is a lifelong resident of Winchester, a graduate of Tufts University, and occasionally a florist/special events designer.  His past directing and design credits include work with the Boston Children’s Theatre, the Winchester Cooperative Theater, and the Lyric Stage Company in Boston where he produced the family theater series “Once Upon A Time with Kidstock!” 

Website Instagram

Brian directed 15 productions at Winchester High School over more than 10 years including an award-winning production of Taming of the Shrew.  His  Director/Designer credits at NDT include You’re a Good Man, Charlie Brown, Little Shop of Horrors, Lettice & Lovage, Into the Woods, 25th Annual Putnam County Spelling Bee (IRNE nomination), Lend Me A Tenor, Steel Magnolias, 9-5, Sunset Blvd, The Cemetery Club, Next to Normal, Gypsy, God of Carnage & A Little Night Music.


Want to learn more about what working with Hanneke entails? Click here to see how Hanneke can help you.

How personal development (and chasing the fun) helps entrepreneurs build million-dollar businesses.

How personal development (and chasing the fun) helps entrepreneurs build million-dollar businesses.

In today’s Bonus Business Insights Podcast episode we hear from million-dollar founder and owner, Brian Milauskas, about how you can use personal development to build a thriving business.

Listen to the episode and you’ll learn how: 

  • Viewing obstacles/opportunities from multiple perspectives will result in the most creative solution 
  • To shift from fear to faith, becoming more strategic 
  • Defining other metrics for success other than just money contributes to building something you love (and is profitable.)
  • Looking to the future of what you want informs what has to be done right now to attain long-term success.

Meet Brian

Brian is the founding creative director of Kidstock! Creative Theater.

He is a lifelong resident of Winchester, a graduate of Tufts University, and occasionally a florist/special events designer.  His past directing and design credits include work with the Boston Children’s Theatre, the Winchester Cooperative Theater, and the Lyric Stage Company in Boston where he produced the family theater series “Once Upon A Time with Kidstock!” 

Website Instagram

Brian directed 15 productions at Winchester High School over more than 10 years including an award-winning production of Taming of the Shrew.  His  Director/Designer credits at NDT include You’re a Good Man, Charlie Brown, Little Shop of Horrors, Lettice & Lovage, Into the Woods, 25th Annual Putnam County Spelling Bee (IRNE nomination), Lend Me A Tenor, Steel Magnolias, 9-5, Sunset Blvd, The Cemetery Club, Next to Normal, Gypsy, God of Carnage & A Little Night Music.


Want to learn more about what working with Hanneke entails? Click here to see how Hanneke can help you.

Expand to multiple locations while fearlessly leading your team.

Expand to multiple locations while fearlessly leading your team.

Today’s episode of The Up Level Project is packed with wholesome greatness! Kelly Duggan, the founder, and owner of Physical Therapy U, shares her insights and advice for entrepreneurs who are looking to expand to more locations while practicing inclusive leadership! Trust me you don’t want to miss this one. Learn how to trust your gut, while also focusing on the facts, without giving up your freedom or impact! 

Here’s what you’ll learn in today’s episode:

  1. How to make a sound decision about expanding to more locations.
  2. How to manage all the uncertainty that goes along with opening a new space.
  3. Why it’s important to practice inclusive leadership and get your team involved with the decisions you take to grow your business.
  4. How to build faith in your team and release control.
  5. Procedures to keep your team accountable and deliver quality work.

Meet Kelly

Kelly Duggan graduated from Bridgewater State College Summa Cum Laude in 2006 with a degree in Physical Education. She went on to attend the Massachusetts General Hospital Institute of Health Professions and achieved her Doctor of Physical Therapy Degree in January of 2009. 

Kelly has since practiced in multiple areas of therapy including inpatient rehabilitation at Braintree Rehab Hospital, home care through South Shore Hospital and outpatient physical therapy in Hanover, Braintree, East Bridgewater and now currently in Bridgewater.  In May of 2016 Kelly opened her own physical therapy clinic, Physical Therapy U Inc.  In less than two years’ time Kelly was able triple her businesses revenue and moved her clinic to a space 3x the size where her and her team are changing healthcare for the better for patients and employees!  PTU is now in the process of opening it’s second location and the team continues to grow!  Kelly is a mom of 3 and because of her innovation she has been able to maintain a growing clinic and still manage remote learning for her children.  Kelly attributes her drive to working hard for what she values most in life-> time with her family.

Need help to expand your business to multiple locations? Click here to see how Hanneke can help you.

More success stories from those who have grown their business to multiple locations:

Growing from one location with three part-time employees to three locations and 10 full-time employees.

How to keep a winning frame of mind in the face of adversity

How to keep a winning frame of mind in the face of adversity

Get the facts from someone who’s done it successfully. Today, we speak with Jody Merrill, who is the founder and owner of btone FITNESS. Jody has successfully franchised her brand, and she shares her lessons and advice.

Listen to today’s BONUS Insights Episode of The Up Level Project Podcast and learn how: 

  • Survival can be your friend 
  • Transparency and collaboration can help you survive hard times
  • To forget the past to build the future

Apply to work with me here and increase your freedom now.

Jody Merrill

Known for her wild wit, raw humor, and business acumen, Jody is an empire-building,  community-cultivating, self-effacing, ass-kicking autodidact preaching the gospel of slow movements and fast results.

WEBSITE

Jody has built one of the hottest, smartest fitness brands in New England, now expanding nationwide. After years of endurance training for marathons and triathlons, and being chronically plagued with injuries, she took her health and fitness into her own hands. Through study, grit, and consistency, she cultivates an abiding passion for the potency of resistance-based, core-loving formulas for getting out of pain, and into a more balanced body — all in just 45 minutes.

Jody opened up her first btone FITNESS in 2010, with a steady crescendo of successful studios to follow.

btone FITNESS’ signature TONE classes orbit around custom-engineered arkeTONE machines, lovingly called “TONEy.” This is a spring-loaded btone-exclusive machine, with platforms and a steady-gliding carriage. TONEy and the btone method are the key to shaping, tone-ing, and redesigning the body from the inside out. 

Jody has taken the time-tested and proven model of btone FITNESS and has made it available to like-minded community-building fitness-loving entrepreneurs through btone Franchises. Jody is intimately involved in each opening to ensure your success, and the continued quality of the btone method.

While her role has changed a bit from her early years as a solo instructor, cleaner, repair-woman — to her role now as a business consultant and empire builder — she still adores getting people stronger, out of pain, and more at home in their own skin.

Pricing your business services for sustainability in tricky economic times

Pricing your business services for sustainability in tricky economic times

We’ve been walloped with inflation and more uncertain economic times. Have you adjusted your pricing? Listen to this quick clip from seven-figure business owner Janice Carte, where we talk pricing and landing ideal clients. Listen to the clip, and you’ll learn:

  • What to remember when it comes to pricing and your brand position 
  • How service providers can land more ideal clients 

Moments to note at minute:

1:22 The top mistakes you are seeing in businesses and business owners make.

4:07 How to see the opportunities for growth and scaling?

7:13 Letting go of what isn’t working to allow room for what you want.

Apply to work with me here and increase your freedom now.

pricing services

Janice Carte

At Tiny Spoon Chef, we love creating meals that serve as the backdrop to new relationships, great conversations, and lasting memories.

Food is how we mark time, create rituals, and make meaning. It is profoundly intimate and universal. Food is a great unifier.

I created this company to connect families with deeply skilled Chefs. I am at the core, a problem solver, nourisher, and connector. Food is sacred, and when humans are supported by the ritual of food, our lives are elevated.

WEBSITE

Franchising and The Best Business Advice You’ll Ever Get

Franchising and The Best Business Advice You’ll Ever Get

Get the facts from someone who’s done it successfully. In today’s episode of The Up Level Project, we speak with Jody Merrill, who is the founder and owner of btone FITNESS. Jody has successfully franchised her brand, and she shares her lessons and advice.

Listen to the episode to learn:

  • How to initiate the franchise process.
  • Who you’ll need on your team to successfully franchise. 
  • What needs to be in place to franchise your business.
  • The drawbacks, costs, and so much more.

“Run your business as if there was 100 even if you only have two locations.”

Jody Merrill

Moments to note at minute:

2:22 –  The First Steps to Take 

12:49 – Franchising: Who and what you’ll need before starting 

17:56  – The best business advice you’ll ever get and why thinking big no will make your life easier later.

21:42 – Costs of Franchising

33:49 – The Benefits & Drawbacks of Franchising 

43:00 – How to keep a winning frame of mind in the face of adversity 

51:54 – Business Success and maintaining brand quality

Apply to work with me here and increase your freedom now.

Jody Merrill

Known for her wild wit, raw humor, and business acumen, Jody is an empire-building,  community-cultivating, self-effacing, ass-kicking autodidact preaching the gospel of slow movements and fast results.

WEBSITE

Jody has built one of the hottest, smartest fitness brands in New England, now expanding nationwide. After years of endurance training for marathons and triathlons, and being chronically plagued with injuries, she took her health and fitness into her own hands. Through study, grit, and consistency, she cultivates an abiding passion for the potency of resistance-based, core-loving formulas for getting out of pain, and into a more balanced body — all in just 45 minutes.

Jody opened up her first btone FITNESS in 2010, with a steady crescendo of successful studios to follow.

btone FITNESS’ signature TONE classes orbit around custom-engineered arkeTONE machines, lovingly called “TONEy.” This is a spring-loaded btone-exclusive machine, with platforms and a steady-gliding carriage. TONEy and the btone method are the key to shaping, tone-ing, and redesigning the body from the inside out. 

Jody has taken the time-tested and proven model of btone FITNESS and has made it available to like-minded community-building fitness-loving entrepreneurs through btone Franchises. Jody is intimately involved in each opening to ensure your success, and the continued quality of the btone method.

While her role has changed a bit from her early years as a solo instructor, cleaner, repair-woman — to her role now as a business consultant and empire builder — she still adores getting people stronger, out of pain, and more at home in their own skin.

How to Cultivate a Strategic Mindset to Accomplish Anything

How to Cultivate a Strategic Mindset to Accomplish Anything

One thing successful entrepreneurs have in common? They’re strategists.

They don’t just create or execute strategies. They see the entire world through a strategic lens, a mindset that’s constantly figuring out how to get it done — whatever “it” is.

Had a great time on The #100MBA show teaching How to Cultivate a Strategic Mindset to Accomplish Anything – Check it out!

You can listen here.

You’ll learn more about:

  • A simple formula to help you can change the way you look at, think about, and execute your goals.
hannekeantonelli.com

You can grab a copy of my book and workbook available now.

#1 mistake entrepreneurs make that costs them $, freedom, and joy!

#1 mistake entrepreneurs make that costs them $, freedom, and joy!

In this video, you’ll learn: 

☑️THE #1 MISTAKE THAT ENTREPRENEURS MAKE THAT PREVENTS THEM FROM CREATING FREEDOM

☑️THREE VITAL COMPONENTS THAT MUST BE IN PLACE TO RUN A BUSINESS THAT BRINGS YOU JOY!

Many business owners start as solo entrepreneurs wearing all the hats in their business. Over time they’ll become the jack of all trades, which can lead to some unproductive work habits that leave them feeling exhausted (and their team frustrated.) 

They have very little free time (if any,) and they’re resenting the very thing they started to bring them freedom and joy. (This, by the way, is where many clients find themselves right before they hire me.) 

The above frustrations happen for various (and typical) reasons: 

  • Humans are creatures of habit, and so it can be challenging to identify and change the rituals that are preventing business owners from freeing up time
  • Society has an obsession with productivity, and narratives of hustling harder/success takes blood, sweat, and tears are preached everywhere you go.
  • Past experiences trigger business owners and make them not trust their businesses, putting them on edge and waiting for the other shoe to drop.

The biggest mistake all entrepreneurs make that makes them hate their business:

It’s from this frame of mind that entrepreneurs make their biggest mistake: 

I call it the “One day when then I will..” syndrome– this is where a business owner continually puts off giving themselves anything they need to succeed. But that day never comes, no matter their progress/success. 

This leads to more dissatisfaction – making the entrepreneur want to burn it all down or they’ll start to entertain thoughts of selling their asset. 

So how do you get from this stuck and frustrating place to joy and freedom (without selling your business?)

When I work with my client to help them create more freedom without giving up higher profits, we usually start with the end in mind. 

I take them right to that “One day, then I will” fantasy, and I ask:

  • What would the ideal situation look like if you were running a profitable business that allowed you to take time off? 

Reverse engineering the objective:

Once the client identifies this, we reverse engineer the goal. 

We identify:

  • What systems would need to be in place to support the goal
  • What delegation strategies would need to be deployed
  • And address any weaknesses that may be lingering in their team structure 

I also help my clients identify their unique resiliency routines and ways of working in their business that rejuvenates and conserves energy. 

An incremental approach

Once all these pieces are in place, we develop an incremental upgrade plan that allows the client to implement and test parts of the puzzle gradually. By doing this, my client gets to experiment and trust their support structures and make changes in real-time. 

That’s part of the strategy we helped Sarah Noel Block implement, so she could spend quality time with her family. Read her story here

You can grab a copy of my book and workbook available now.

Failing Forward with The 411K

Failing Forward with The 411K

I had the pleasure to talk Katherine & Kate from The 411K Podcast, A podcast committed to empowering professional women by promoting financial wellness and literacy. We talk about the importance of a money mindset for entrepreneurs. You can listen here.

You’ll learn more about:

  • How burnout and life experiences shaped my choices in leaving corporate and quitting my first business to coach.
  • How our money stories impact the way we run our businesses and how we can start to shift our mindset around money
The Uplevel Project

You can grab a copy of my book and workbook available now.

Examining Our Relationship to Language and Implicit Bias with Pause on the Play

Examining Our Relationship to Language and Implicit Bias with Pause on the Play

“The little silver magic bullet that you’re looking for is not out there. It’s right inside of you.” 

Hannke Antonelli

It’s time to cultivate greater awareness around the societal and cultural conditioning that lurks beneath seemingly innocuous words and phrases. I had to opportunity to join Erica and India on Pause on the Play to talk about the impact of our word choices. You can listen here.

You’ll learn more about:

  • The lifelong process of deprogramming from historically acceptable, offensive language
  • How your word choice impacts others
  • Cultivating an awareness of cultural and community nuances
  • The power of accountability and accepting feedback
  • Establishing boundaries around what words or phrases you will and won’t accept
  • Questioning word usage and making a subsequent course correction in real time

You can grab a copy of my book and workbook available now.

My top tips to start, run and grow a thriving business

My top tips to start, run and grow a thriving business

Coaching has not just helped me to pivot and start over from scratch in two countries, but it also helped me overcome depression.

Hannke Antonelli

I had the pleasure to have my story be featured on Go Solo, plus share my top tips to help you start, run and grow a thriving business. You read the full article here.

You’ll learn more about:

  • My biggest accomplishment as a business owner
  • One of the hardest things that come with being a business owner
  • The top tips you’d give to anyone looking to start, run and grow a business today
    • When you start: make sure you have a profitable business idea that’s also scalable.
    • When running your business: hire and delegate everything that’s not in your wheelhouse/you’re not good at.
    • As your business and team grow, it’s essential to do leadership/personal development.

You can grab a copy of my book and workbook available now.

The #1 mistake that costs entrepreneurs freedom & joy.

The #1 mistake that costs entrepreneurs freedom & joy.

In this video, you’ll learn:

☑️THE #1 MISTAKE THAT ENTREPRENEURS MAKE THAT PREVENTS THEM FROM CREATING FREEDOM

☑️THREE VITAL COMPONENTS THAT MUST BE IN PLACE TO RUN A BUSINESS THAT BRINGS YOUR JOY!

Many business owners start as solo entrepreneurs wearing all the hats in their business. Over time they’ll become the jack of all trades, and this can lead to some unproductive work habits that leave them feeling exhausted (and their team frustrated.) 

They have very little free time (if any,) and they’re resenting the very thing they started to bring them freedom and joy. (This, by the way, is where a lot of clients find themselves right before they hire me.) 

The above frustrations happen for various (and typical) reasons: 

  • Humans are creatures of habit, and so it can be challenging to identify and change the rituals that are preventing business owners from freeing up time
  • Society has an obsession with productivity, and narratives of hustling harder/success takes blood, sweat, and tears is preached everywhere you go.
  • Past experiences trigger business owners and make them not trust their businesses, putting them on edge and waiting for the other shoe to drop.

The biggest mistake all entrepreneurs make that makes them hate their business:

It’s from this frame of mind where entrepreneurs make their biggest mistake: 

I call it the “One day when then I will…” syndrome– this is where a business owner continually puts off giving themselves anything they need to succeed. But that day never comes, no matter their progress/success. 

This leads to more dissatisfaction – making the entrepreneur want to burn it all down, or they’ll start to entertaining thoughts of selling their asset. 

So, how do you get from this stuck and frustrating place to joy and freedom (without selling your business?)

When I work with my client to help them create more freedom without giving up higher profits, we usually start with the end in mind. 

I take them right to that “One day, then I will” fantasy, and I ask:

  • What would the ideal situation look like if you were running a profitable business that allowed you to take time off? 

Reverse engineering the objective:

Once the client identifies this, we reverse engineer the goal. 

We identify:

  • What systems would need to be in place to support the goal
  • What delegation strategies would need to be deployed
  • And address any weaknesses that may be lingering in their team structure 

I also help my clients identify their unique resiliency routines and ways of working in their business that rejuvenates and conserves energy. 

An incremental approach

Once all these pieces are in place, we develop an incremental upgrade plan that allows the client to gradually implement and test parts of the puzzle. By doing this, my client gets to experiment and trust their support structures and make changes in real-time. 

That’s part of the strategy we helped Sarah Noel Block implement, so she could spend quality time with her family. Read her story here.


Are you ready to break through to the next level in your business? In three short weeks you can establish a quick, daily journaling practice that will help you reach your full potential with The Up Level Project Workbook, plus receive a daily mantra sent directly to your phone by texting “Up Level” to +1 (617) 855 0518. 

How to use mantras to build momentum and create ease in your business.

How to use mantras to build momentum and create ease in your business.

Today, I’m going to share: 

  • Science-backed evidence of why mantras work so well and why you’ll want to use this for your business as well. 
  • How to use mantras to achieve business goals. 

Mantra’s and affirmations are prominent in the personal development world. 

And if you’ve read my book The Up Level Project, you’ll know that I love a good mantra, I love them so much that I’m now delivering free mantras by text to people in my inner circle if you’ll like to join us,  text  “Up Level” to +1 (617) 855 0518. 

I often get asked: 

  •  Why do mantras work so well? 
  •  How can we use them to achieve what we desire?

And so I wanted to do a video to answer these questions for you as well.

Why do mantras work so well: 

Our beliefs and thoughts influence how we act. In essence, we are the sum total of our beliefs, opinions, feeling, and actions. 

Even though I do a lot of strategy and systems creation work with my clients – I also spend a lot of time helping them to reframe beliefs and thoughts, rewiring their brains to become more strategic and resilient. 

And this is where mantras can become super helpful. 

Having a phrase that resonates that you can repeat and help ground what you want will help shift your perspective over time. 

And when you shift your perspective, your experience will change. This happens because of 

A process that’s always running in your brain that’s called confirmation bias. Confirmation bias states that your brain is in your brain is always looking for evidence/making up stories that support your beliefs and thoughts.

In short: If you have negative thoughts and beliefs – you’ll look for stories that support that. 

So by having a mantra, you help your brain to look for evidence that enforces the affirmation. This simple practice helps build momentum satisfaction and keeps you inspired to keep taking action. And as a result, you’ll then upgrade your results. 

mantras

How do you use a mantra? 

  1. It needs to be a phrase that’s believable to you. Something that feels like it’s possible. 
  2. Repeat it often.
  3. Use it when making decisions in your business. 

Let’s take this mantra from my book, The Up Level Project: 

“I choose my divine power and potential.”

  • If you fully embodied this mantra, how would you act on the daily or at any given moment? 
  • What would you say? 
  • When you make decisions, what decision would you make if you were coming from a place of divine power and potential? 

Mantras can become great tools to help you ground down and realign with what you genuinely wish to attain. 

If you’d like to start using mantras to help you fuel your motivation and satisfaction in your business, be sure to order my book, The Up Level Project Workbook – where I’ll take you through quick daily practices to establish your own resonating mantras for success and text “Up Level” to +1 (617) 855 0518. 

Hire the best business coach checklist.

Hire the best business coach checklist.

A business coach can be the best thing you ever invest in for your business. I’ve created a checklist to help you find the best coach for you and your business.

Download the “Hire The Best Business Coach” Checklist Now.

    The ideal business coach will help you: 

    1. Gain clarity and certainty in your business
    2. They will function as:  
      • An advisor and consultant sharing a wealth of knowledge and cutting-edge strategies with you 
      • A soundboard to bounce ideas off of that will help you to verbally process ideas/business challenges
      • Tough-love buddy – who’ll push back on you, keep you aligned with your values, and maintain the standards you strive to embody
      • A cheerleader who celebrates those big revenue months, massive business breakthroughs, and more with you
      • An accountability partner who keeps you focused and helps to remove the obstacles that are keeping you stuck
    3. Set up systems and strategies that align with who you are, your business vision, and your team
    4. Hire, delegate, outsource and manage your team
    5. Set up a thriving company structure and culture

    I know right? The ideal fit for your business is going to completely rock your world. 

    You’ll never have to feel lonely and isolated again! 

    But it’s absolutely vital that you hire the perfect match for your business, its size, and your personality. 

    And finding that person can feel a little scary. I get it. You’re about to hand over the keys to your business to a stranger. 

    So let’s ensure that you hire the best possible resource for you. As a two-time award-winning entrepreneur, best-selling author, and certified life coach with over 17 years of business experience growing companies in various industries, I’ve worked with my fair share of coaches over the years and have learned what separates a good business coach from a phenomenal coach and how to tell the difference.  

    Download my “Hire The Best Business Coach” checklist and make the best investment that will yield you phenomenal results! 

      Transformational Results Revealed Through Client Case Studies:

      Doubling revenue, developing leadership skills, and creating processes and systems to increase team efficiency.

      Doubling revenue, developing leadership skills, and creating processes and systems to increase team efficiency.

      Meet Hayley Denker, Owner at Hayley Denker Marketing.

      I just secured my biggest project ever. I implemented so much of what I learned during The Up Level Program — IT WORKS!

      -Hayley Denker

      Why Hayley decided to hire Hanneke: 

      • After landing a huge deal after my work in The Up Level Program, I knew I needed extra support stepping into a new leadership role.

      Why working with Hanneke was so effective:

      Hanneke will always tell it to you straight and keep you focused on getting through the roadblock that will lead to the biggest reward.

      Changes that happened in the way the business is managed as a result of working with Hanneke : 

      1. Stopped preconceived notions that I need to be good at “all the things” and I am embracing hiring and outsourcing as much as I can. 
      2. On track to double my revenue, which allows for the outsourcing necessary to continue to grow!
      3. Clear organizational structure and role definement of the entire team
      4. Systems and structures to support the business at any size

      End Result:

      • Developed leadership skills to better manage, delegate, and outsource 
      • Built & streamlined onboarding processes/ SOPs, so each time I bring on a team member, it gets easier and easier.
      • Doubled revenue
      • Secured enough cash flow to hire and outsource as growth continues.

      Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

      Hayley’s career in marketing has paralleled the booming growth of social media. From restaurants to hair salons to healthcare and business coaching, she’s helped grow businesses for the past 10 years refocus their goals and put together a plan to establish REAL results. With an insatiable thirst for learning and a drive to find a solution, she’s found the ever-changing landscape of digital marketing to be exciting and challenging. Outside of marketing and strategy, Hayley spends time with her husband and 2 children in Belmont, MA.

      Website: hayleydenkermarketing.com

      Apply to work with me here and increase your freedom now.

      From trying to fit into the “right mold” to freedom, and a sustainable business  strategy with increased profits that brings them joy!

      From trying to fit into the “right mold” to freedom, and a sustainable business strategy with increased profits that brings them joy!

      Meet Sarah Noel Block, Owner at Tiny Marketing.

      Working with Hanneke gave me some realizations that I need to work within my personality strengths and not try and fit myself into the “agency” mold. Now, I do the work that I love and outsource the parts I don’t, instead of feeling like I have to strictly lead.

      – Sarah Noel Block

      Before working with Hanneke: 

      • My biggest pain point was having no support system for my agency.

      Why Sarah decided to hire Hanneke: 

      • I didn’t have anyone to bounce ideas off of who had experience in this world.

      Transformation experienced as a result of working with Hanneke:

      “Working with Hanneke gave me some realizations that I need to work within my personality strengths and not try and fit myself into the “agency” mold. So, I have completely rethought how I run my business. Now, I do the work that I love and outsource the parts I don’t instead of feeling like I have to strictly lead. 

      I appreciated that she gave tough love. When we needed to make a change, she was always there to push us into what was best for us and not try, and sell us a system. We’re individuals, and she treated us that way.” 

      Changes that happened in the way the business is managed as a result of working with Hanneke : 

      1. I re-imagined my team to fit what I needed it to look like. Now, instead of outsourcing content, I do it myself, but I outsource editing, research, graphic design, and management. So, I can focus on what I love. My revenue has remained steady (5-figures a month), but my profit has gone up.

      End Result:

      • Increased profits
      • More personal and business satisfaction
      • A streamlined and more sustainable outsourcing system
      • A sustainable strategy that will allow for future growth without burnout.

      Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

      For seven years, I was a marketing department of one for a five company group. As hard as it was, it gave me a valuable skill set. I learned to optimize my time and budget through streamlining, systemizing, and automating to build an effective and efficient marketing department.

      During that time, I increased search engine traffic by 1,800%, built brand awareness, and contributed to the highest-grossing year in the company’s sixty-year history.

      Website: sarahnoelblock.com

      Apply to work with me here and increase your freedom now.

      Media Feature with Thrive Global: “Being a committed individual ”

      Media Feature with Thrive Global: “Being a committed individual ”

      While writing the book, I realized that I couldn’t wait for the book to be finished — the strategies and tools I share were needed in real-time as the pandemic was unfolding, and so The Up Level Program was born, my companion course to the book that further solidifies and builds on the principles of the book.

      Hannke Antonelli

      As a part of our series about “How You Can Grow Your Business or Brand By Writing A Book”, I had the pleasure of being interviewed by Thrive Global. You can read the full article here.

      You’ll learn more about:

      • A story about what motivated me to become an expert in the particular area that I write about.
      • A pivotal story that shaped the course of my career
      • What I am currently working on.
      • Which three character traits I feel were most instrumental to my success when launching your book.
      • Lots of stories that shaped my career and business, that influenced my book.
      • Benefits of writing a book for you business and brand.
      • The most important things I wish I knew before I wrote and launched a book.
      • The five things an author needs to know to successfully promote and market a book.

      You can grab a copy of my book and workbook available now.

      How to hire the right coach/consultant for your business

      How to hire the right coach/consultant for your business

      Are you looking to hire a coach in 2022? I’m so excited for you. Asking for help can be daunting. Especially in a world where we receive a lot of subliminal messaging and headlines about “self-made” entrepreneurs. The truth is: behind every successful business person, there is an entire team of people and customers who helped them to get there. 

      And I’m here to help business owners assemble that rock star team! 

      To be of the highest service to you: 

      I’ll be releasing a series of quick blog posts over the next few weeks with key elements that you must know and keep in mind when hiring your next business coach.

      The success of your investment and the results you get greatly depend on hiring the right business coach for your business.

      Hanneke Antonelli

      Here are the topics I’ll cover in the weeks to come: 

      • What to do before you start looking for a coach
      • What to do before you book a call with coach  
      • Interview questions to ask your coach
      • Red flags when it comes to coaches & where to find qualified coaches
      • The difference between teaching, coaching, and consulting and when you need what.

      So let’s dive into today’s topic:


      Hire the best coach for you – What to do before you start looking for a coach 

      I’ve heard of way too many people who hired the wrong coach and wasted lots of money and time in the process. This is damaging to both their business and the coaching industry as a whole.

      So, let’s ensure that you hire the right person. 

      Much like baking, hiring a coach also requires a little pre-work. First, you have to identify what you’re going to bake (i.e. what are your goals/ what challenges do you need help with) and then get the right ingredients to ensure that your cake doesn’t fall flat. 

      Answer these questions to get clear on whom you need in your business: 

      1  – What are your goals right now? 

      Be as specific as possible. 

      Are you looking to grow your business by growing your team? 

      Or are you looking to grow online? 

      What do you want for your business and your life?

      2 – What specific challenges do you face right now?

      Are you burnt out?

      Are you not feeling confident about the future of your business? 

      Do you need more clients?

      Do you have too many clients?

      Are you looking to create more freedom? 

      Do you need help delegating 

      Do you need help with leadership development?

      And/or do you need help hiring?

      3 – How long have you been in business: 

      1- 2 years?

      3- 10 years?

      10 + years? 

      Pinpoint exactly where you’re experiencing pain points in your business. 

      Here’s what to do next: 

      Based on your answers above: 

      Identify what experience the business coach or consultant will need to have to help you. I’ve given a few pointers below, based on how you answered the questions above.

      • Looking to get more clients, you’re probably looking for someone with a strong marketing and sales background or someone who can help you boost your confidence to become more visible 
      • Looking to grow your team, you’re most likely looking for someone who has experience with leadership development, company structure, and systems. 
      • Burnt out or struggling with confidence, you want to make sure that you hire someone who specifically focuses on mindset work and business development.
      • A seasoned entrepreneur, you want to ensure that you hire someone who has experience working with business owners who have businesses the size of your company / your industry / or have been in business as long as you have been. 

      Beware of those who say things like: I built an x-figure business and now I’ll show you how. Your path to success will be unique, yes – you can absolutely get pointers from people who have succeeded in an area you want to succeed in,  but keep in mind that your road to success may look way different, based on your long-term goals, your personality strengths, and more. If it was truly that easy to follow a five-step blueprint to success, everyone would be millionaires.

      Be sure to stay tuned for the next blog post, where I’ll be going deep on 

      • What to do before you book a call with the coach   — coming November 30th!

      In the meantime: 

      If you’re having trouble with any of the above — I’d be happy to hop on a quick call with you to identify what and who you need to hire to help you prosper in 2022. 

      Order a copy of The Up Level Project here. 


      Did you hear? The new WORKBOOK is dropping on November 19th!