How to Grow Credibility and Visibility Fast in Your Business?

How to Grow Credibility and Visibility Fast in Your Business?

Today, on the Savvy Business Show I talk with Alessandra Pollina about how to gain credibility and visibility fast in your business. Alessandra is a member of the Savvy Business Masterminds.

Alessandra has been part of the Mastermind community for the last year now and over this year Alessandra has hit so many amazing milestones in her business.

Her success includes finally cracking the elusive six-figure revenue mark, rented her first full-time office space, she also expanded her team and hired her first employee.

Alessandra holds a bachelor of science in communications from Boston University’s College of communications. Throughout her college years, she held many internships in the PR field at some of the best agencies in Boston.

This vast array of experiences became the foundation of Alessandra’s PR career and positioned her to launch her own company, Pollina PR + Marketing, a full-service boutique PR and marketing agency, in 2012 at just 23 years old.

Alessandra also loves to work one on one with business owners to train them on the tactics, strategy, and implementation best-practices for carrying out their own PR and marketing.

She’s also the founder of the Female Millennial Entrepreneurs Boston networking group and she also launched The Female Millennial Entrepreneur Podcast in 2019.

Let’s dive in…

In the entrepreneurial world, people tend to follow around a little bit before they realize what’s best for them.

Sometimes I say this to people that we think, it’s so much pressure to decide what to do and there’re so many things we might enjoy doing or wanting to do, but make a conscious decision, pick something and stick with it.

Sometimes we all like doing stuff a little bit here and there but when it comes to my business, I stay pretty consistent, as I was able to build it into something.

Who are my clients?

  • Clients are mostly from small to mid-sized businesses
  • It’s a LOT more about people you’re working with and not the type of businesses you’re catering to
  • Enjoying who you’re working with is more important than which business they belong to
  • Constraining to some specific type becomes frustrating – marketing one-on-one, right there for everyone
  • It all boils down to what clients want, what they want out of it and where I specialize in what I provide them, a lot more than I specialize in working with this type of client.

What do I do for my clients?

  • Media relations side of things – media outreach for clients
  • PR and marketing services

How do you talk to people who say: “yeah PR….., I’ve heard about it and that I’m never quite sure if it’s worth it” – how would you explain or speak to someone like that on the fence of the value of PR?

I try explaining:
  • It helps build your reputation so well and so fast because
  • If you’re getting yourself out there, people are seeing and hearing about whatever you do and that you exist for them to be reached out to
  • It helps to reach out to your target audience
  • PR helps you to get in front of much wider audiences in less of a targetted way like you’re not emailing a specific list of people who’ve already found you and signed up for something
  • It also helps build credibility especially online through the links wherever you’ve been featured
  • Clients and consumers can find you while researching online and can refer to others also building a web of connections around you

There are other ways easier to do yourself which is faster to carry out too like getting yourself out through a podcast, post to a website or editorial or letter to the editor or newspaper or something like that….. it’s like something you’ve actually created and you’re placing it somewhere else which is even one step further than content marketing.

Some other PR ways to reach out

  • If you’re a local business like for pilates or something, one could partner with other local brands and put on an event together in a way where you’re essentially sharing lists or audiences where you reach out to their audience and vice versa
  • Any time when your business or your company or yourself is interacting with your public which can be anybody or anything to do with like if you’re a big company, investor relations, employee relations, customer relations fall under that and not just selling or marketing stuff

When its time to hire a PR agency?

  • When it becomes too much time consuming and that you can afford to hire someone
  • There’s a need to build relationships and maintain consistency
  • When you know reaching out to people is not your forte and not something you enjoy doing the most and that you also don’t have the bandwidth for it

How the DIY PR COURSE helps people?

  • It’s a step-by-step process like creating your media kit, how will you be presenting your business, what you want to be promoting
  • Instead of overwhelming your audience, it encourages you to pick up only two or maybe three things that are your messages for the next six months or so – you don’t need a ton of different messages and pitches
  • Keep it as simple as possible
  • Doing yourself is sometimes best as you’re going to be providing a real personalized pitch than somebody else is putting it out for you

You can find Alessandra at Pollina PR or on Instagram.


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How to Be As Successful As Marie Forleo

How to Be As Successful As Marie Forleo

Today’s Savvy Business Show talks about looking at some of the steps that Marie Forleo took to create the huge success she has today and how you can adapt these steps to help you boost your business too.

Let’s dive in…

Before we get down to the nitty-gritty — have you checked out details about THE NEXT LEVEL RETREAT yet?

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Hello There Listeners and welcome back to the Savvy Business Show. 

It’s B-School time again and the interwebs and your inbox are BUZZING and flooded with everything about the program.

If you’re new to Marie Forleo and her B-School program, here’s a quick rundown: Marie Forleo is an American life coach, motivational speaker, author and web television host of Marie TV.

She is the owner of Marie Forleo International, B-School and MarieTV.

B-School is her 8-week program that helps entrepreneurs to build online businesses. It’s intense with a TON of information.

I took it in 2014 when I had no idea how to market and I did find it helpful, however – if you’re a seasoned business owner I wouldn’t recommend you buying it, rather invest the money and hire people who already know how to do all of it.

Thousands of people have taken it and the last time I heard Marie talking about it she said she has sold over $40 million worth of coaching packages/courses, etc.

SO why should you care!? Well having followed Marie for the last 6 years, I’ve noticed quite a few things that she does SO RIGHT and has lead to her success and it’s also these very things that she does so RIGHT that I see other business owners do wrong. 

Now it’s important to note that there is a lot of things that she’s done right (and we also have to remember that there was also a little bit of being at the right place at the right time with the right idea involved.)

But today I’m going to specifically focus on THREE things that she’s done that will greatly help you in your business too.

1: Leveraging Her Network

From interviewing big names like Tony Robbins, Mama Gina, and Brene Brown to using her clients to spread the word about her programs.

Marie Forleo has used the living daylights out of her network which has helped her to build her empire.

I often see business owners overlook their own network and refraining from incentivizing their clients to help them spread the word about their business. 

Marie Forleo understands the power of word-of-mouth, and although it seems like all of this is happening online when you break it down, it really is just a very good referral system.

She has an affiliate program where affiliates can earn money for referring others.

Ways that you can adapt this for your business: 

Instead of money – send thank you cards, or a thank you gift. 

And when was the last time you went through your connections and took a look at who they knew and who were in their networks?

Go ahead and get on it and ask these people for their help – and remember to reward them with a thank you gift too!

2: Being Consistent

Another one of Marie’s qualities is her ability to be consistent. I’ve personally been at an event where we hammered this one home.

She famously said if you don’t hear from her via her newsletter on a Tuesday to assume that she’s dead!

Being consistent helps you in business in a variety of ways:

1 – It builds trust with your customers, knowing that they can rely on you.

Trust is probably the MOST important component to build a successful business.

2 – Consistency also builds momentum.

Since 2011 (I believe that was the year that she started B-school and by the way in case you think she was an overnight success  – she started her coaching business on the side in 1999, which makes her an overnight success 10 years in the making.)

And since then she has showed up every single year building and building and building on the foundation of what she started.

How to make this work in your business:

What can you do to help clients trust your business more? Perhaps this means highlighting your experience and credentials more?

Is what you have in place right now to support clients sustainable and scalable? i.e. – can you keep up the quality and level of service as your clients increase? This is a crucial point to help you to stay consistent.

It’s also important to note that if you are lacking clarity, have underlying doubts, fears or stories that are not aligned with your goals/success then it will greatly sabotage your ability to be consistent.

So be sure to reach out to a coach to help you overcome these.

I personally spend a lot of time helping clients to gain clarity and to overcome these fears and doubts to help them to take consistent action and that’s when they see momentum build and huge growth spurts in their business.

3: Focus On The Thing

For the last 9 or 10 years, Marie Forleo has focused on THE THING! And she’s designed everything in her business to feed into that one thing. Everything in her business serves a purpose and leads to her big offering B-school.

So what she’s done is scale effectively.

This is where I see a lot of business owners fail. I see a lot of business owners who want to scale add additional revenue streams that don’t fit into their business model. This creates more work and headaches.

I also see a lot of business owners try to monetize EVERYTHING they do (including their hobbies.) This again leads to chaos, working harder for a low rate of return and ultimately also losing their joy and passion.

So let’s do a quick breakdown of Marie’s business:

1 – Marie TV

This serves as a place for people to get to know Marie, which helps the know, like, and trust factor needed to convert sales AND it also serves as a way to grow her newsletter and gives her audience an easy place to share with their friends (i.e. referring her to others easily.)

2 – Her Book “Everything is Figureoutable”

Although I was personally disappointed with the book as I was hoping to get some new insights into Marie the person, again THIS WAS NOT the purpose for writing the book.

The purpose of this book was to give a wider range of people access to her so they could get to know and like her AND then eventually convert to buy her courses.

3 – Her courses Copy Cure + How to Start the Right Business

Both serve as perfect tasters of what you could get from her ultimate big offer B-School.

So how can you adapt this to your business:

When you look at all the things your business has to offer, do they all align and fit in?

Denise Duffield-Thomas has a saying all roads lead to Bootcamp ( which is her big course that she sells.)

So ask yourself: Do all roads in my business lead to making that sale?

You don’t have to have a course or be a service-based business to do this.

What you really want to look at here as that everything in your business is set up to get your customer closer to giving you their money. i.e. making a sale.

When you bring all three of these steps together, it makes for an incredible business strategy!

1: Leverage your network and build relationships

2: Be consistent

3: Focus on the revenue-producing thing

Now, I’d love to hear from you.

You’ll also love:

Next level business retreat

Next level VIP

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The Next Level Business Retreat

Imagine what would happen to your confidence if you knew how to reach that next level of success in your business with more ease and joy?

Stop imagining and start experiencing all of it now:

Reserve your spot at the table with other High-Level Business Players on Friday, March 27, 2020. There are only 6 early bird tickets left, offer expires February 28th.

Reserve Your Spot Today!

Biggest Goal Setting Mistakes You’re Making

Biggest Goal Setting Mistakes You’re Making

Today’s Savvy Business Show talks about goal setting mistakes and helping my clients to do things differently that will work towards meeting goals for 2020 with more ease and joy vs doubt and fear.

It’s the beginning of the year and the world is buzzing with new year’s resolutions and goals.

And unfortunately, most people will make the mistakes we’ll discuss today and it will result in them losing focus, becoming frustrated and not hitting their goals.

If you’ve been following me for a while you know I’m all about helping my clients achieve their goals with more joy and ease.

How do I do this?

By helping my clients to do things differently than they’ve done it before, by shifting their perspective, exploring new possibilities and more…

And in today’s episode, we’re going to look as to how you can do this with your Goals for 2020 that will help you to work towards them with more ease and joy vs doubt and fear. 

So often when asking people to set goals they will find it difficult to speak the goal out loud.

And when you dig deeper as to why they’re so shy to say it out loud it’s because there are some fear and doubt buried underneath the excitement of their goals. 

Deep down they doubt that they can accomplish their goal.

Let’s dive in…

Which brings us to mistake number one:

1. Setting goals that you don’t believe you can accomplish

When setting a goal it’s important you believe that it’s possible for you to accomplish this goal In order to do so you need to address all the underlying fears and doubts.

Write out all your fears, examine them, do some clearing/tapping or forgiveness/put solutions in place where needed. 

Come up with a mantra that will solidify your belief in yourself. Remember this has to be something that you genuinely believe already.

So perhaps instead of saying something like: “I make 10 million in my sleep”

— which may be difficult for you to believe in this very moment, you can start with:

“It’s easy for me to make money.”

Which brings us to the next mistake:

2. Getting too specific about your goal

Remember my why smart goals are so dumb episode last year –if you haven’t listened to it yet, do so after you finish here!

In order to achieve your goal, you have to detach yourself from the outcome.

I know  – everyone everywhere is telling you to have to be super specific with your goals.

But in the process of getting so specific we box ourselves in, we close ourselves off to other better possibilities and we start to white-knuckle our goals.

Which results in an energy shift that comes from a place of lack vs abundance.

What if you leaned into trust more and became open to all the possibilities and ways you could achieve your goal. 

In The Illusion of Money, by Kyle Cease – he offers the idea that you set intention vs a goal to help you do this.

In order to get to the route of your intention: ask yourself why you want to achieve your particular goal?

Sticking with the revenue goal: Why do you want to earn that much? What’s the goal behind the goal?

Perhaps it is that you want to experience more freedom?

So that means your intention is to create more freedom. If you embodied this intention, how would you show up, how would you act?

Which brings us to our 3rd and final mistake:

3. Not aligning your habits with your goals:

People set goals but their habits and action don’t support them achieving that goal. 

The formula to achieve goals are as follows: 

What you think + what you say influences your actions, which directly impacts your results.

SO:

WHAT YOU THINK + WHAT YOU SAY + ACTIONS = RESULTS

Part 1 of the equation: 

WHAT YOU THINK + WHAT YOU SAY: is Mistake Number One people make -setting goals they don’t believe they can achieve.

This subconsciously shows up as fear/doubt, so the individual may not even be aware of their limiting belief.

Part 2 of the equation HOW YOU TAKE ACTION

When we act from our intention vs the result/goal we have — in other words if we detach from the outcome,  it’s easier to figure out what action to take.

Because in every second you can ask yourself: my intention is freedom — what will create more freedom here, what actions do I have to take to create more freedom if I showed up in with the intention of freedom what are my next steps?

This opens you up to more possibilities and more freedom.

Part 3 of the equation = RESULT

When you align your thoughts, words, and actions with your intention you’re bound to change your outcome significantly. 

By focusing on the process, you’ll open yourself up to so many more possibilities.

And finally: when you look at what you want to accomplish this year — who would you have to become to accomplish that goal?

I.e. If you’ve already achieved those goals: Who would you be, what would you say, how would you take action. 

This is often referred to in the self-development world as your Future Self. 

When we focus on who we will become in pursuit of our dreams it allows us to enjoy the journey more, it allows us to appreciate ourselves and what we’re creating more.

And when we enjoy the journey and have more self-love, we can create a way with more ease and joy. And that’s when the magic happens.

Now I’d love to hear from you: what is your biggest takeaway from today’s episode?

What is one thought/action you’ll adjust to achieve your goal or who do you want to become to become this year?

IF you’d like support and accountability to help you make these shifts in 2020, be sure to reach out to me and learn how we can work together and how I can help you achieve your goals with more ease and joy too!

Fill out this application form to get in touch or email me at info@hannekantonelli.com.

You’ll also love:

5 Strategies to build a business that you love

The five signs that indicate a mastermind is what you need to up-level your business

How to build and scale your business on The Female Millennial Entrepreneur Podcast

Would you like to accomplish your goals with more ease and confidence this year!?

 I’m currently taking on new clients. If you’re a business owner who wants to expand their business and transcend beyond what they think is possible in 2020.

This opportunity is perfect for you if:

– You are longing to have a positive impact on your team, clients, community, and the world.

– You want to grow your business in a unique and authentic way that will allow you to create financial freedom to do what you want when you want to do it. 

If these are your goals for 2020, I’d love to invite you to come on a journey with me where we’ll do the deep transformational work that will allow you to step into your highest role of leadership in your life and business. 

In this experience you’ll discover how to: 

– use and evolve your business intuition to achieve your goals with ease

– act from a place of abundance and trust vs fear and doubt

– experience less resistance and work with more flow and intention

Stepping into this co-creative relationship in 2020 will allow you the support, accountability and radical self-reflection needed to transcend your business beyond what’s possible. 

Click here to learn more and apply to work with me in this unique and high-touch private capacity.

“I’ve been harnessing the CEO mentality and can really see a shift in my bravery.”

This is Killing Your Business: Pressure

This is Killing Your Business: Pressure

Today’s Savvy Business Show talks about cool ways to grow your business and “pressure”, is one thing killing your business.

Overcoming internal & external fears as one of the key growth strategies in building businesses.

Before we get down to the nitty-gritty — have you checked out details about THE NEXT LEVEL RETREAT yet?

Make 2020 different. Uplevel your confidence, gain clarity and focus on what will actually increase profits for you, PLUS stop stressing out about everything that scares you about running your business. Click here to attend the NEXT LEVEL RETREAT!

Let’s dive in…

Unpacking pressure:

  • Types of pressure: Internal & External
  • Where pressure comes from?
  • Ideas on how to become aware of it.
  • How to get rid of it?

External pressure includes stuff where we’re comparing ourselves with others through social media etc. thinking we should be further along, doing something that we’re not.

This creates a feeling of OMG, I should be doing this, I should be doing that.

Cool way of realizing pressure around external forces is to realize if you’re using phrases like “I should be” or “we should be”.

What this actually means is that you’re going against “what you want to be doing” in growing your business!

Internal pressure deals more with internalized feelings where one feels, I have to be perfect and things have to be perfect at all times, else I’m not happy.

As a result of too much internal pressure, it actually makes one not perform well.

So this striving to be ‘perfect’, having to be ‘should be something’ that it’s not, takes the fun out of business, makes it hard work, super anxious and as a result, nothing gets accomplished.

Situation changes to growth in business as soon as we make these feelings go away where we’re sort of conditioned to behave in a way looking at for example Corporate America or teachings of our schools etc., that you need to work work work hard, you gotta push further, really hustle, do your thing, creates a lot of internal pressure.

Bottom line: pressure robs us of our creativity, it makes us anxious, it gets us all stressed out, it makes us do all the busy work, it overwhelms us, and work becomes counterproductive, counter-intuitive and we really need to let that go.

Cool ways to grow business by overcoming the pressure

  • Become aware of where you’re applying too much pressure, stifling growth.
  • Identify fears around the project you’re working on.
  • Dig deep into your fears and come up with solutions.
  • Exercise daily and try enjoying your work vs. busy with the busywork.
  • Basically, do what feels aligned with your circumstances and who you are.

AN INVITATION TO WORK WITH ME & GROW BEYOND WHAT YOU THINK IS POSSIBLE

Stop imagining and start experiencing all of it now:

Reserve your spot at the table with other High-Level Business Players on Friday, March 27, 2020. There are only 6 early bird tickets left, offer expires February 28th.

Reserve Your Spot Today!

You’ll also love:

5 Strategies to build a business that you love

The five signs that indicate a mastermind is what you need to up-level your business

How to build and scale your business on The Female Millennial Entrepreneur Podcast

Wanna know more about our community of high-level thinking entrepreneurs?

The Savvy Business Masterminds is a network of high-level thinking entrepreneurs whose mission is to scale and grow their companies to profitable and sustainable empires, while transforming to confident business owners and CEOs, working with more ease and intention. In short, we’re here to help you become the business savviest CEO while working less and earning more!

We are always inviting new members into our Masterminds if you’d like to join this dynamic community.

>>Click here to learn more about The Savvy Business Masterminds.<<

“I’ve been harnessing the CEO mentality and can really see a shift in my bravery.”

 

Want to make sure masterminds is the right investment to up-level your business? Download this PDF with the Five Questions you must ask yourself before joining a mastermind.

CLICK HERE TO RETURN TO: EVERYTHING I NEED TO KNOW ABOUT MASTERMINDS

Original Forbes Article.

{Podcast} Savvy Business Show #60: Business Regrets

{Podcast} Savvy Business Show #60: Business Regrets


Today on the Savvy Business Show, I’m talking about business regrets and how to get out of the funk from having them.

A couple of months ago I moved and before the move, I did a purge like most of us do and got rid of some things. 

While I was cleaning I stumbled across all my old Pilates with Hanneke DVDs. Seeing them brought up lots of memories and it was interesting to see to watch my thoughts. 

“Man I should have done this or that.” or “If I’d only done this I would have been so much more profitable.”

I wish I could say it was just me but we all have regrets in our business. 

Yuck. 

How you can get yourself out of this funk.

Hindsight is always beautiful to have. We only have the experience we have at that moment. We have to trust that we are doing the best we can with what we have. 

Mantra: Things always work out for me

What lesson did you learn? There is no playing small you are playing where you are at. Thinking about what you want in your business not what other people in your industry. Then you are letting other people define your goals. 

Masterminds: A mix of industries and richer experience learning with others. 

Accepting and believing where you are right now. Trusting you are exactly where you need to be. Everything is happening for you at this moment. 

To dive in more listen below.

Listen Now:


In this episode you’ll hear:

  • 3 things you can do when you are in a funk of feeling regret in your business.

 

What did you think??

As, always we’d love to hear from you and any take aways you have from todays episode. If you , today’s episode please share it on social media and tag us @hannekeantonelli, we can’t wait to see you online!


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create women its space to build a sustainable structure that will increase profits and scale your business.
 
This program will start mid-October.

 

Get ready for some serious upleveling and invest in the best support possible to grow your business and transform to a confident and savvy CEO!

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

You’d also like:

Why your business is not your baby

5 Lessons from running a startup

How community fuels business growth

{Podcast} Savvy Business Show #59: Balancing business and family!


Today, on the Savvy Business Show I talk with Carolyn Salinetti about balancing business and family. Carolyn is a member of the Savvy Business Masterminds.

With 2 energetic toddlers, Carolyn is aware of the challenges facing women who are balancing business and family. She acknowledges the daily struggles of both. Carolyn is a daily advocate and supporter of her community of female entrepreneurs. 

Carolyn has loved decorating/designing since she was little. In the past two years, Carolyn started a business and while pregnant she got her first client.

She says, “I made it work with a baby and then over the past few years the business has really taken off.” Caroline has a great referral network.

What have been the biggest challenges of running your business with toddlers? 

Finding time to work.

I had the clients but it was hard to have time to do the work really well. Life is unpredictable with kids and trying to be the best for my clients. Little by little I’ve added more childcare so that I can really focus on my clients on the days my kids go to daycare.

The question always is, can you add more childcare.

When you have childcare you can really be present because you can find that balance of this is where I am today. You can be fully in your business on those days and really focus on the kids the other days. 

It’s refreshing to have a balance of both work and kids. Carolyn gets to do what she loves and has less mom guilt. She says, “this allows her to be more patient with my kids knowing I have a full workday tomorrow.” Bringing more joy and allowing the space to pour into both. 

Some advice for moms balancing businss and family:

  • Start before you are ready. 
  • Don’t worry about how slowly it’s going. As long as you are taking steps forward. You will get there. 
  • Patience and flexibility. 
  • Try to find other people doing the same thing – finding a community to support you and believe in you before you believe in yourself. 

Organize your space with kids:

  • Keep your place you relax free from toys, at minimum put all the toys away every night. So you create the space to relax.
  • If you are working from home create a nook you can get away from toys or kid noise. 

You can find Caroline at Blissful Interiors or on Instagram.

To dive in more listen below.

Listen Now:


In this episode you’ll hear:


  • The biggest challenge of running a business with toddlers
  • Tips on balancing business and family
  • Tips on organizing your home to create balance

About Carolyn:

Carolyn Salinetti is the owner of Blissful Interiors, an interior design firm based in Melrose, MA. She delights in helping clients transform their homes into their favorite places to be by tackling projects both large and small, from complete room redesigns and color consultations to holiday decor and home staging. Carolyn also specializes in e-design services and works with clients beyond the greater Boston area to achieve their dream spaces through a highly collaborative process that takes place entirely via email and phone and video calls.

As a mom to two adorable and energetic toddlers, Carolyn is well aware of the challenges facing women who run their own businesses as well as their households. She acknowledges the daily struggles and is an outspoken advocate for and supporter of her community of female entrepreneurs.

 

What did you think??

As, always we’d love to hear from you and any take aways you have from todays episode. If you , today’s episode please share it on social media and tag us @hannekeantonelli, we can’t wait to see you online!


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create women its space to build a sustainable structure that will increase profits and scale your business.
 
This program will start mid-October.

 

Get ready for some serious upleveling and invest in the best support possible to grow your business and transform to a confident and savvy CEO!

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More on your message:

Why your business is not your baby

The Art of Saying ‘NO’

Forbes Magazine says you must join a mastermind

{Podcast} Savvy Business Show #57: How to hire the best virtual assistant!

{Podcast} Savvy Business Show #57: How to hire the best virtual assistant!


Today on the Savvy Business Show, I’m talking with mastermind member Kayse Renfro of The Daily Maven. We are talking about steps you can take to hire the best virtual assistant for you and your business.

Usually, it’s a big life event or similar type moment – that you are like okay wait I need to help. There are so many areas of your business you can outsource. 

Start by getting clear on what you love and don’t love to do in your business. This will start to build a list of tasks or areas of your business that you can outsource and what type of person you are looking for.

Ask yourself these questions:

  • What is not getting done?
  • What daily tasks or projects are you not getting done?
  • If you could get to that one thing that you keep pushing off what would that look like in your business? 

While most Virtual Assistants are well versed in a lot of areas that doesn’t mean they enjoy doing everything. Ask the person you are talking with what they love doing most.

If you are looking for someone to help with social media, you may want to hire a social media manager specifically. You can always hire a VA on a project only bases.

When talking about one of the biggest reasons that a VA doesn’t work out is because of communication.

Communication is key to having a successful relationship. Set the clear expectation upfront.

A lot of business owners might find that they have a hard time to let go or learn what to delegate when they discover that they do need help. Kayse says, to start small when handing over the tasks or projects and just go from there. 

Let them take over that one piece and then grow it to the next thing and the next thing; pretty soon they will be well versed in your business and they will care for it like you do if you find a good person.

Creating a natural progression to expand that role and look at the things you don’t enjoy doing that someone might have a better skillset at doing or just free up your time to focus on other things in your business. 

Give your assistant the tools to set them up for success. Let them know exactly what you are looking for, how you want things done, etc.

It’s great to have them help you come up with better ways to do it but be honest and let them know your way first. They don’t just magically know what you want without them telling you. 

Remember a VA is task-oriented and takes on assigned specific projects to help a client achieve a defined outcome. An Online Business Manager works to help build strategy and manages projects from start to finish. 

Hiring help is not an expense, its an investment to spend more time with your family and the ability to spend more time doing the things you love. 

If you are looking to outsource – Download the outsourcing guide below. This is a simple step by step process to helping you find the best assistant for you.

You can find Kayse on IG at thedailymaven

To dive in more listen below.

Listen Now:


In this episode you’ll hear:

  • Steps you can take to find the best assistant
  • Biggest reasons assistants don’t work
  • How communication is the most important part of a working relationship with an assistant

About Kayse:

I’m Kayse. I’m a systems and marketing strategist. With years of executive level experiences I’m bringing that to the virtual world. 

My job is to help you create systems that work for you so you can live your life.

You can find me trying to make an impact and celebrate a million little things.

 

What did you think??

As, always we’d love to hear from you and any take aways you have from todays episode. If you , today’s episode please share it on social media and tag us @hannekeantonelli, we can’t wait to see you online!


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create women its space to build a sustainable structure that will increase profits and scale your business.
 
This program will start mid-October.

 

Get ready for some serious upleveling and invest in the best support possible to grow your business and transform to a confident and savvy CEO!

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More on your message:

Why your business is not your baby

The Art of Saying ‘NO’

Forbes Magazine says you must join a mastermind

{Podcast} Savvy Business Show #54: Why your business strategy isn’t working

{Podcast} Savvy Business Show #54: Why your business strategy isn’t working

Why your business strategy isn't working

You’ve tried it all and somehow it is still not working. Today on the savvy business show I am sharing three (3) things you must implement when you’ve tried it all and you aren’t getting the results you want in your business. 

You may be feeling super frustrated because you’ve tried everything and you are not alone. We’ve all been there where we’ve tried all the strategies the guru’s told us to do.

Then there was some new must-try strategy and then another one. So we try everything the experts say and we still don’t have the results we want. 

All you need is a few tweaks. 

Let’s talk a little more about 3 missing ingredients when you’ve tried all the things and things aren’t working: 

Measuring Results

Are you measuring what is working and what is not? Are you paying close attention to everything?

You need to gain clarity, focus in order to take inspired action and make those small adjustments that will skyrocket your success.

Download the CEO power sheet here:

Consistency

In order to see the desired results, you have to be consistent. You need to do things that produce revenue. Giving it a minimum of 60 to 90 days of measuring. Consistency is key in an ever-changing world of strategies. 

  • Building relationships, community, tribe aka customer service
  • Quality/good product and service that solves a problem for a client
  • Know your core money-making activities and do them consistently

Mindset

If you’ve tried all of the strategies and you are being consistent then getting in the right mindset is going to be a major factor in your success.

When you are in the right mindset you’ll be able to identify what is the right strategy for you and your business. Making decisions based on confidence level versus fear. You’ll be less reactive and be able to come up with key solutions to challenges. 

To dive in deeper listen to the full episode below.


YOU CAN LISTEN HERE:


In this episode, you’ll hear:

  • The 3 things to try when you’ve tried everything and still not getting the results you want
  • How mindset and consistency are key to your success

Now I’d love to hear from you!

What was your biggest takeaway from today’s episode? Where do you need help?


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create the space to build a sustainable structure that will increase profits and scale your business.
This program will start Late September/Early October. Get ready for some serious upleveling.

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More Savvy Business:

Find more joy in your journey to success

Forbes Magazine says you must join a mastermind

How to bounce back from failure

{Podcast} Savvy Business Show #52: Why you’re Failing to Scale

{Podcast} Savvy Business Show #52: Why you’re Failing to Scale

Today, on the Savvy Business Show Podcast we talk about 4 Reasons business owners fail to scale. Inspired by an article from Harvard Business Review called Why Entrepreneurs Don’t Scale. Let’s dive in.

Loyalty to Comrades 

Loyal CEO’s can be your best friends but failing to see team members weaknesses can cause problems for your company. You can work and overcome these obstacles.

When you expand beyond the starter phase of your business and realize the old way of doing things will no longer work. You have to do things differently shifting your perspective and mindset in order to grow your business to the next level.

Shifting from the workhorse that does it all to be the executive of their business. This is a big shift in separating the entrepreneur from the business and to start seeing the business as an entity of themselves.

Your business isn’t your baby!

Once you step into this separation it allows you to see your business more objectively. To see what your business needs versus what you need. When these two are intertwined it is easy for the ego to get in the way and problems in our business start to happen. 

When you see yourself as a company of one, you have a hard time having difficult conversations or letting people go. 

Task Orientation 

Next, let’s talk about being oriented.

Are you too focused on the things that are right in front of you or the long term strategy of your business?

If you are focused on the task in front of you, you may find yourself at the employee level. You are able to execute what is in front of you which is probably what helped you to start your own business.

However, as your business grows you have to shift focus more on strategic possibilities. Leaders know that to scale your business you have to focus on less on what is key for your business – the zone of genius.

Single – Mindedness 

Single-mindedness or being laser-focused on a particular thing will hinder your business. Usually, you will see this as people not letting go and letting the people they have hired to do their jobs.

As the boss, you are micro-managing and over-checking everything. You still holding to the fact that you have to do it all yourself and not trusting yourself to be a savvy business owner. Leaving your team and yourself frustrated. This means task don’t get delegated properly and you aren’t focusing on our zone of genius. 

Working in Isolation

Finally, working in insolation. When you first start out you are doing all the work because maybe you can’t afford to hire help. Then your business starts to grow and you bring on more people.

Now, once you start to bring on more people it’s important to let people in on your processes. This requires effective communication, delegation, and the ability to create buy-in from others.

You as the business have to learn to be vulnerable, motivate and lead your team. It comes increasingly important to know your companies values, mission, and vision for the future. So you can hire a leadership team and train them properly. 

If you haven’t defined your role and the role of the business and separated the two from each other you will fall into the loyalty trap and isolate yourself.

Why? Because you won’t have the right team around you. Leading to finding yourself stuck in the day to day task forgetting to focus on growth strategy. Driving your back into single-mindedness, the idea that things will all go to hell in a handbasket if you aren’t there to save the day. 

Clearly taking action on these steps will in return grow your business. Find a coach or mastermind group to help you step into the next level and become the Savvy CEO of your business.


YOU CAN LISTEN HERE:


In this episode, you’ll hear:

  • 4 Reasons Why You are Failing to Scale
    • Loyalty to Comrades 
    • Task Orientation 
    • Single – Mindedness 
    • Working in Isolation

Now I’d love to hear from you!

What was your biggest takeaway from today’s episode? Where do you need help?


NEW: APPLY TO BE PART OF THE SAVVY CEO MASTERMIND (Includes Private Coaching!)

Click here to apply and transform to a savvy and confident CEO. 
As part of this program you’ll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire when to accelerate business growth
  4. Create the space to build a sustainable structure that will increase profits and scale your business.
This program will start Late September/Early October. Get ready for some serious upleveling.

Apply here now. 

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More Savvy Business:

Find more joy in your journey to success

Forbes Magazine says you must join a mastermind

How to bounce back from failure

{Podcast} Savvy Business Show #43: How community fuels business growth

{Podcast} Savvy Business Show #43: How community fuels business growth

On today’s Savvy Business Show I talk with Jaclyn Zukerman of Next on Scene. After moving to a new city with a T.V. gig and no office job she had to find a way to connect.

Jaclyn started network before she had a business. She had the opportunity to connect with someone who gave her an opportunity that she couldn’t pass, thus starting her business. Sometimes you have to do the work for it to happen.

Jacklyn suggests that investing in your business is when you start to meet more people that actually want to pay for your services. You can join a mastermind or a networking group. Be open to messaging and building a relationship with someone on social media.

Listen Now:

In this episode you’ll hear:

  • How you can use networking and mastermind to build to your community
  • Do work before the big stuff happens
  • Thoughts on a mastermind and how it can benefit your business

About Jaclyn:

A “bedroom closet to media mogul” story

Jaclyn Zukerman’s (JZ) business to get her clients ‘on scene’ where it matters. She has hundreds of thousands of social media connections and loyal followers all looking for the very latest trends, fashion, inspiring products, and cutting edge business ventures.

Originally from New York, JZ relocated to Boston in 2014 and has been blazing a trail ever since. Based in Everett, MA, she is the CEO of NEXTonSCENE Media LLC, Editor in Chief of NEXTonSCENE® magazine, podcast broadcaster for “NEXTonSCENE® with JZ”, and a producer of high-qualitypromotional events and PR campaigns.

What did you think??

I want to hear from you! What did you learn from today’s episode that you can start implementing so you can take a break?

 

More on your message:

The Art of Taking Breaks

The Art of Saying ‘NO’

Forbes Magazine says you must join a mastermind

Download your CEO Power Sheet Below
Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

{Podcast} Savvy Business Show #34: Why your business is not your baby

{Podcast} Savvy Business Show #34: Why your business is not your baby

I’m currently in sunny South Africa visiting my family and celebrating my mom’s 70th birthday for two weeks, while also enjoying some much needed time out of my business.

When I left my Wall Street job I did so with the intention that I wanted to create a business that would support my dreams and lifestyle. With my parents getting older, being able to travel to South Africa whenever I needed to without asking permission first was HUGE.

I wanted to be able to do what I want, when I want to do it.

And I can now report, that I’ve done it. Right now – I’m on vacation and my team is taking care of EVERYTHING else – except a few clients calls that I am handling from here.

Setting everything up in this manner didn’t happen by chance. It took me realizing that my business was NOT my baby. My business is the vehicle that allows me to live a life I love. It took intention, planning, and most of all it took a lot of the deeper work that I do with my private clients and Savvy Business Mastermind members.

In today’s episode of The Savvy Business Show, I explain why viewing your business as your baby is stunting your growth and killing your passion. I also share a few tips to help you break out of this nasty spell.



Business Baby

YOU CAN LISTEN HERE:


In this episode you’ll hear:

  • We will look at the actions you are taking in your business
  • How to shift your beliefs
  • What steps you can take next

Now I’d love to hear from you!

What was your biggest takeaway from today’s episode? What are the tasks that you’re currently doing that someone else can do?


Reserve Your Spot at The Savvy Next Level Retreat.

And experience a day filled with space, breakthroughs, and connection to help you move to the next level in your business with more ease and joy (while making more money!)

 
Application to The Savvy Business Mastermind is now OPEN!

Click here to learn more and apply to be part of the Savvy Business Mastermind.  The Savvy Business Mastermind is a network of ambitious entrepreneurs whose mission is to scale and grow their companies to profitable and sustainable empires, while becoming savvy CEOs, working with more ease and intention. Hop on over to get the DL now!

8 Tips for Getting Things Done

Download your CEO Power Sheet Below

Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

More Savvy Business:

{Podcast} Mindset Shifts you Must Make to Scale!

Forbes Magazine says you must join a mastermind

How to expand your team and scale fast

{Podcast} Savvy Business Show #32: Here’s how you expand your team to scale fast

{Podcast} Savvy Business Show #32: Here’s how you expand your team to scale fast

If you been wanting to scale your business but you aren’t sure how then you are going to love this episode with Nicole Jackson Miller of The Project Designer.

Nicole started in the online space with project management and hiring for online business owners and grew that company.

She realized that she just absolutely adored working with service providers, specifically done-for-you service providers, so branding and web designers, and accountants, and publicists, and virtual assistants, and project managers, and the people who are actually on the teams of these business owners, who need to also know how to run their own business.

On this episode, Nicole talks about how to expand your team and build an effective working team that’s going to support you to achieve those big goals in your business. Enjoy!

Listen Now:

In this episode you’ll here:

  • How Nicole helps her clients map out their vision
  • How mindset plays a role
  • The Kolbe assessment and how you can use it help build your team

About Nicole:

Nicole Jackson Miller is the owner of The Project Designer Company, a Project Management educational platform that teaches people how to project manage online.

Nicole also mentors done-for-you service providers on how to build an A+ team to support their clients. Through working at major TV Networks in NYC for over 8 years, and running her own Project Management Agency, Nicole understands what it takes to lead a business and team to greatness and she helps her clients do just that!

What did you think??

I want to hear from you! What did you learn from today’s episode about scaling your business? How can you put that into action? 

 

You’ll also like:

{Podcast} Mindset Shifts you Must Make to Scale!

Grow a business you love!

Five Strategies To Grow Your Business Faster!

 
Download your CEO Power Sheet Below
Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

How a mastermind will keep you grounded, accountable and help you achieve massive results

How a mastermind will keep you grounded, accountable and help you achieve massive results

There is nothing quite like feeling connected and fully supported in your business! And that’s precisely what being part of a mastermind provides you – mastermind support. Having this high level of support naturally helps you to feel more grounded.

As Forbes said: “Having people around to call on when you need it is one of the soundest investments you can make.”

Mastermind support goes beyond that.

When you participate in the mastermind, you state your goals, ideas, and dreams out loud in a safe space where people are cheering you on and rooting for your success. And, no – it’s not always unicorns and rainbows, your mastermind buddies will also call you out on your BS and get real with you when you need a good kicking up the a$$.

Which means you’re way more aligned with your goals and will take all the measures possible to achieve them because you’re being held accountable on a deep level.

Imagine if you had this level of accountability and connection in your business? Apply to be part of the Savvy Business Masterminds today!

X

Hanneke

Download your CEO Power Sheet Below
Incorporate this sheet into your weekly CEO meeting and make the little adjustments that will result in massive success!

How to show more of your authentic self in your biz!

Oh m gee! I’m so excited for you to watch this interview with Meagan! We dive deep into what it takes to get over your fear of showing more of your authentic self, as well as the very surprising benefits that happen for you when you let go of being perfect and just be the REAL (AMAZING) YOU!

In this video you’ll learn:
  1. How to overcome your fear of showing more of yourself in your business
  2. What results you’ll get when you are more authentically you
  3. And we also discuss how being more YOU helps to beat competition!

ROA_4418Meagan is a Boston based  fitness instructor and Holistic Health Coach for motivated women who want to lose weight, gain energy, and feel stronger and more confident than they ever thought possible.  She helps her clients breakup with dieting and reach their goals while maintaining their sanity and without counting a single calorie.  She is a wife and mom to a beautiful 2-year-old girl.  Meagan is passionate about filling her body with whole foods that fuel her so she can be strong and active for her family, classes, and clients. She practices what she preaches and is proud to say she’s been able to drop the destructive dieting habits that consumed her for so long maintain a healthy weight without stress. It is Meagan’s mission to help other women do the same. You can find her in classes all around Boston and learn more about her brand new program launching soon called The Reset! Learn more about her at: meaganfitzgerald.com

Are you ready to join the next round of masterminds but you want to test what you’re getting yourself into first? 

I have the PERFECT thing just for you:

FIVE DAY PRICING& SALES CHALLENGE (2)

Grab savvy business content, strategies, resources, support, accountability + 1 x CEO monthly Q&A Group Call with me and get:
– The freedom to join our call from anywhere in the world (replays available)
– Flexibility to start whenever you want & cancel your membership after ONLY two months if you sign up by June 1st (but trust me you’ll most likely stay the ENTIRE year!)
– Connected with a tribe of women who will brainstorm and give you feedback
-Upgrade to the more intensive Savvy Business Masterminds or private coaching with Hanneke whenever you need it.

You’ve got nothing to lose here and EVERYTHING TO GAIN!

Get confident and focused with this VALUE packed program at a lite price of only $97 per month if you join before June 1st (and the option to cancel after just two months). After June 1st the price will go up to $139 per month, and you’ll be able to cancel anytime after 4 months.)

All levels of business welcome. DM me if you have questions and

SIGN UP HERE NOW!