Free Training:  Four Easy Strategies To Unlock More Time!

Free Training: Four Easy Strategies To Unlock More Time!

Effective time management is always a hot topic of discussion in my masterminds, The Up Level Program, and with private clients.

Time is a finite commodity. Everyone only gets 24 hours a day, so t’s crucial that you use your time efficiently and effectively. 

I’ve recorded a quick and easy training to help you free up time in your business! 


To run your growing business you need time:

1 – for strategic thinking

2 – for rejuvenation 

3 – to run team meetings

4 – to focus on your CEO and growth-strategist tasks 

The Four Strategies That Will Unlock More Time (and Freedom,) 

1 – Define roles in your business and stick to them

2 – Have team meetings with clear agendas 

3 – Have processes in place for routine tasks/projects 

4 – Schedule everything 

Join us on Oct 7th for all the best delegation strategies to free up time.
Click here to register.

Success ingredients that will help you deploy these strategies with more ease: 

1 – The abovementioned strategies require you to be disciplined and focused. 

2 – Be clear about your business vision and goals — those act as a road map for your team

3 – You have to step into a leadership role 

Hanneke Antonelli on This Is It TV

Hanneke Antonelli on This Is It TV

I was featured by Cheldin Barlatt Rumer on This Is It TV, you can watch the full video here.

Questions you’ll learn about:

  • How you mind affects your actions.
  • There is no magic wand to get the results, but what is the secrete sauce.
  • The twist and turns of life.

Watch the full video here.

Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

Women To Watch as Featured by Sass.

Women To Watch as Featured by Sass.

I am excited to share that I was named one of the women to watch by Sass Magazine, you can read the full article here.

As an author and award-winning certified life coach with 16 years of experience growing business in various industries, I help you to focus on a path to sustainable growth that will give your higher profits and more freedom!

In this feature, I talk about who I am and how I got to where I am today. You’ll read what has helped me create the most success and overcome the biggest challenges to achieve my goals.

The Up Level Project
The Up Level Project – Grab your copy here.

Three pieces of advice you’ll take away

  • Stop looking for validation or permission to go after what you want.
  • Outsource EVERYTHING you are not good at or don’t like doing in your life and business.
  • And when you really want something, never take no for an answer.

Read the full article here.

Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

The importance (& pitfalls) of verbal processing.

The importance (& pitfalls) of verbal processing.

We all love a good verbal processing session because:

  • It can organize and clarify our thoughts,
  • It helps us feel supported, 
  • It’s centering and grounding,  
  • It helps flesh out and spark new ideas, 
  • It can highlight the best course of action,

It can help shift us from frustration, anger, and resentment to feeling confident, satisfied, and calm.

In short: 

Having a space to release your conscious stream of thought is extremely important for any business owner. 

So, what are the pitfalls? 

To get all these benefits, you need a judgement-free zone, a place where someone can hold the space for you to work through it, where the listening participant has your back, understands your goals, and isn’t swayed or triggered by their own objectives and agendas. 

Not all verbal processing spaces are created equally.

That’s why you have to avoid the following pitfalls (and you can watch a quick video that I did about this yesterday, here.–>

  • Verbally processing with an employee → particularly dangerous if you have to vent about a business challenge that’s not in the employee’s job scope or about another member of staff. You run the risk of losing your employees trust and their confidence in your ability to create a stable work environment. 
  • Talking to friends or family about business ideas → your friends and family may not have an entrepreneurial mindset, and even if they do – they’re too close to you to give you objective feedback. Instead, you run the risk of getting advice or feedback that comes from their own fears/limiting beliefs around taking risks. 

What happens when you verbally process in an unsafe/judgmental environment?

You can get more frustrated, confused, manipulated into doing something that’s not in alignment with your bigger business strategy or life goals. 

So, my question to you is this: do you have a safe space where you get to verbally process? What do you love about it, what benefits have you experienced from it?

If you don’t have a space like this → check out our The Next Level Business Retreat where I’ll provide a support space for you to get constructive and empowering feedback, and help you come up with a solid business vision and plan to attain success in 2022.  

Can’t wait to have you in the room with other phenomenal entrepreneurs. 

Want to uplevel your business mindset and create higher profits and freedom? Grab a copy of my book here.

From a frustrated team and CEO to surviving, COVID with a proactive team.

From a frustrated team and CEO to surviving, COVID with a proactive team.

Meet Brain Milauskas, Owner & Creative Director at Kidstock.

“If it wasn’t for the work that we’ve done together over the last two years, my business wouldn’t have been able to survive COVID. Because of Hanneke’s coaching, I’m able to weather the storm, and I’m excited about the possibilities that lie ahead.”~ Brain Milauskas 

Before working with Hanneke: 

  • Brian was getting stuck in the day-to-day of running a business and had very little bandwidth to effectively manage and lead his team.

Why Brian decided to hire Hanneke: 

  • When faced with a team who required guidance, I would often prioritize “getting them started” before finalizing my own thoughts on “where I wanted to go”. I led the team in circles to “keep them moving” while I determined where we were going to go, ultimately tiring them out and leaving them unconfident in what direction they were expected to lead themselves.” 
  • Brain hired Hanneke to help him effectively step into his role as visionary and business strategist and lead his team by inspiring them vs frustrating them

Transformation experienced as a result of working with Hanneke:

“My professional world has grown, matured, stabilized, and literally exudes joy. I am indebted to Hanneke for pushing me, understanding me, contradicting me, supporting me, laughing with me, and not accepting any BS from me. I am so excited for what’s next! The “clarity” of the past year’s journey has been rewarding, to say the least. You did not change who I was, but you changed how I saw myself, which changes what I can and will do moving forward.”

Changes that happened in the way the business is managed as a result of working with Hanneke : 

  1. Focusing on stepping out of the day-to-day tasks and focusing on profit-driving tasks
  2. Clear organizational structure and role definement of the entire team
  3. Systems and structures to support the business at any size

End Result:

  • Increased revenue, breaking the million-dollar mark (pre-pandemic, projected to recover to pre-COVID revenue.)
  • A more proactive and independent team
  • More focused business without losing the breadth and variety of the experience the business provides to customers
  • Brian is more joyful, and he’s excited about the possibilities that lie ahead.

Uncover your full potential as a satisfied and inspired business leader who can spot opportunities beyond your team’s wildest dreams.

Apply to work with me here and increase your freedom now.

How To Uplevel Your Business Post-Pandemic

How To Uplevel Your Business Post-Pandemic

Featured by Amanda Laden founder of VinoKarma Project – you can watch the full interview here.

The Up Level Project is not like other business books, it is filled with practical tips and advice. Written in the midst of a pandemic, it really shows you how can overcome adversity, including the process called The Up Level Formula.

This is a formula all about how you can re-wire your brain for success. We can all take ownership of our thoughts and beliefs, everything that influences our actions to get a better result or experiences for ourselves. It is about taking ownership of what is in our control.

I use the tools in The Up Level Formula daily to train by brain. Creating a resiliency routine is a bit like going to the gym, this is something you need to work on every day.

It takes tenacity, you can cultivate tenacity to achieve the goal you want, but you have to be committed to it.

Opportunity lies within. Everything that you need to succeed in life is already inside you. In a world that sells you on the answer is out there and if I only have this one thing that is outside me then I’ll be happy. You are complete and whole as you are. You already have everything you need to make your life success as you define success.

The Up Level Formula

Beliefs + Thoughts + Language + Feelings + Actions = results

Beliefs form at a young age, and you get to decided if you want to continue to believe them. They are thoughts you think over and over again. If you can tap into your awareness and rewire your brain to change your belief. You can start to use this formula to see where you are off. Own your feelings (the fear) and see why you believe or think a certain idea.

Knowing these things and using the formula, you can take ownership of the change you want.

The Up Level Project is Now Available – Grab your copy here.

How to balance your career and personal life.

How to balance your career and personal life.

As featured by Just Us Gals in an article regarding my new book, The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, you can read the full article here.

I am both an author and a business coach with a background in finance. I have taken all my experiences from Wall Street and two award-winning businesses and created a formula as a tool to help you achieve the success and freedom you crave.

As entrepreneurs, we often start our business with a dream of creating more freedom, but in reality we end up working more. Below, you’ll learn a little about me and how The Up Level Project can help you to create balance in your career and personal life, for the freedom you’ve been seeking.

What made you want to become an entrepreneur? 

I refer to myself as an accidental entrepreneur. I wanted to create a career where I had freedom to do what I want when I want to do it.

Do you think your years on Wall Street prepared you to start your own business(s)?

Yes, working with rich, powerful clients, and people from various cultures, helped me hone my communication skills and ability to build strong connections. Building a successful business is all about building honest and real relationships with people.
Click here to learn more about the book and how you can grab a copy today!

What can you expect from reading my book? 

My intention in writing this book was to bring a business and leadership book to the market that was real, honest, and went way beyond the dry boring business strategies and facts.

By sharing vulnerable stories, I show the reader all the strategies I used to overcome these challenges. In addition, I also share practical tools to help entrepreneurs reach their full potential in their businesses as well. These exercises help readers unlock higher profits and freedom in their companies.

About the Up Level League

As I mentioned earlier, I’m all about creating community and connection. In my Up Level League small group masterminds, I bring together established agency-owners. In this intimate container we focus on personal development and the crucial business strategies that need to be implemented to scale effectively long-term. 

How do you balance your career and your personal life knowing you have a business, podcast and are now an author? 

I set firm boundaries around my time. I check in with my gut and energy levels often, make adjustments as needed, and strive to incorporate joy as often as possible in everything I do. Furthermore, I work on letting go of the idea that we’re working towards a specific destination and try to focus on making the journey fun and enjoyable. I also accept that there will be sprints, and crazy times when I’ll feel ungrounded and trust that I know how to get back to calm and centeredness. 


If you could give one ‘pro’ tip about finding what’s passionate for them to turn into a sustainable business, what would that be?

You don’t need to “find” your passion. It’s not somewhere or something outside yourself. It’s already inside you (along with the “how” to turn it into a sustainable business.) All you need to do is let your practical brain be quiet for a little bit and allow yourself to dream without all the “buts” and “shoulds” that tend to fog up all those great ideas and clarity.

The Up Level Project is Now Available – Grab your copy here.

3 Tips to Uplevel Your Success

3 Tips to Uplevel Your Success

I was recently featured by Boston’s Mooring Advisory Group in the article Hanneke Antonelli, Life Coach and Author, you can read the full article here.

In my new book, The Up Level Project, I go more in depth to these three tips to help you on your path to sustainable growth that will reap higher profits and more freedom. These are some of my top tips for business success.

What’s your best hiring tip/secret?

It’s natural to want to hire mini-me’s ( i.e., people who are similar to you.) But when it comes to creating and building an innovative team, it’s imperative that you hire your weaknesses. Hire people who love doing the tasks you hate and who are rock stars at the stuff you have zero aptitudes or interest in.

Where do you find inspiration to stay motivated?

Through my gardening hobby. Tending to my plants and watching them come out of hibernation fills my cup and gives me a daily reminder that I’m exactly where I need to be right now and to trust the process.

What habits have helped make you successful?

Making time to work on my mindset every day:

I used to suffer from depression and I vowed that I was going to do whatever it took to get better. I share more about my journey out of that dark and scary place in my forthcoming book, The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, available now!

hanneke antonelli success

Make rest and play a priority:

This is something I have to remind myself of and work to incorporate often. Society sends a skewed message that rest and play should only be awarded as a reward for all our hard work.

In my experience working with experienced service-based business owners, that’s how you stunt your growth, drain your valuable energy, and eventually burn out.

Because I have experienced this myself, now rest and play are non-negotiables and part of my resiliency routine, and as a business coach. Thus, I help my clients free up time for it in their busy schedules.

The Up Level Project is Now Available – Grab your copy here.

How To Grow Your Business or Brand By Writing A Book

How To Grow Your Business or Brand By Writing A Book

I was recently featured in an article written by Theresa Albert from Authority Magazine summarized below, you can read the full article here.

While writing the book, I realized that I couldn’t wait for the book to be finished — the strategies and tools I share were needed in real-time as the pandemic was unfolding, and so The Up Level Program was born, my companion course to the book that further solidifies and builds on the principles of the book. And because people knew about the book, I had no problem filling that beta-round of the course in a jiffy, effectively increasing my offerings and revenue streams.

Hanneke Antonelli

How I got started coaching

When I was in my twenties, I had a severe episode of depression that landed me in a psychiatric ward in South Africa. While in the hospital, I vowed that I would do whatever I could to get better. A few years later, I was living in London and discovered the power of coaching. The tools and strategies I learned while working with my life coach helped me do a complete 180 of my life. I’m not dramatic when I say that coaching saved my life. And that’s what inspired me to become a coach.

I specifically decided to focus on helping other entrepreneurs as it’s an industry where we often see individuals struggle with mental health issues in silence. I believe that a huge part of the problem is due to unattainable messages, like “I did it this way, now I’ll show you how to do it too,” that get sent to these individuals. That false mainstream idea leads to business owners beating themselves up, feelings of shame, and burnout. I’m here to change that narrative and provide experiences and opportunities for entrepreneurs to take back control, tap into the parts of them that make them geniuses, and help them scale sustainable businesses with increased profits and freedom.
Grab a copy of The Up Level Project and step into who you were created to be.

In my work, I have found that writing a book can be a great way to grow a brand.

Understanding where your book will fit into your brand and how it will elevate it is so important. Originally, when I started, I wanted to get out there and be on more stages. However, I also knew that a lot of conventions and conferences don’t necessarily pay their speakers. I often quote the movie Jerry Maguire’s “show me the money” to clients, and in this case, my book would be a way to get paid to speak. It would also allow readers to remember me and hire me down the line or send referrals my way.

While preparing for the book’s launch, I was also able to connect with my existing network on a deeper level by sharing advance copies with those folks. They then shared my book with their communities which have brought in new connections and opportunities that weren’t previously possible.

The book also helped quicken my lead time with prospects. Clients now have the opportunity to get to know, like, and trust me while reading my book vs. coming in cold on a sales call. And because I share vulnerable stories while showcasing my expertise, you’ll immediately know if I’m the person to help you grow your business or not.

The biggest and immediate benefit of writing a book is, of course, establishing credibility.

Being an author and having a book to promote is a great asset for your brand. But before you go ahead and make this investment, be sure that you know exactly where your book is going to fit into your brand (refer back to what I mentioned for my business in the previous question.) I’ve spent almost $20,000 (and counting) on my book to date — this includes production, marketing, and PR costs. I’m comfortable with my investment because I’ve got a pipeline of products that align with the book that I can offer to those who want to expand on the principles I share in the book and go deeper into them. Likewise, I also know that if the book only ever results in signing just one private client, it will give an immediate ROI.

Why should you invest your energy and resources into writing a book?

Having a book gives you a lead into opportunities that you will otherwise be overlooked for, and it gives you a great opportunity to pitch yourself and your ideas to more outlets, which will raise awareness and give you a lot of new exposure. It gives you a product that someone can buy on the spot. And of course, the long-term benefits of that is that whoever buys your book after they hear you on a podcast or at a conference will remember you more and either refer people to your work, send opportunities your way, and/or hire you/buy your program/other products you offer.

A book also gives you the opportunities to organize and structure your work, and, much like my Up Level Program, you can take that framework and turn it into a workshop, a program, or something else that can allow you to create more revenue streams.

Five things an author needs to know to successfully promote and market a book.

1 — It’s all about your network.

Invest in your relationships and network, put together a launch team, or hire a marketing agency with a book launch team at their fingertips. I chose to ask people in my network to become part of my launch team. They all got an advance copy. I also ran a live book club to make it more fun and engaging, and now they’re ready and eager to leave reviews and tell their networks about The Up Level Project.

2 — People are eager to help and support you.

This builds on my point above, but it’s so important and very often overlooked. There are people in your network that can’t wait to help you. Don’t be afraid to ask them. Be specific and keep your request as simple as possible. I asked my friend if they’d be willing to help me get the word out about my book, and they were excited to include me in their LinkedIn newsletter of 4500 people. Other friends made me feel special and excited about my book by sending me videos almost every night of them settling in with a glass of wine or by the fire pit to read my book. This simple gesture kept me showing up and kept me motivated to keep looking for other opportunities to get the word out about the book.

3 — Hire PR experts that can help you promote the book beyond your network and reach.

I learned this the hard way in my previous business. Draining your energy on marketing and PR if that’s not in your wheelhouse will lead to you showing up to interviews and opportunities with meh energy that won’t sell your book. You wrote your book to inspire and have an impact — now stay in your essence and in the energy of your purpose, and let others support you with their gifts and talents.

4 — Step outside your niche.

When it comes to marketing, we’re conditioned to niche down. When it comes to promoting your book, you want to think way broader than that because the whole point of the book promotion is to get as many eyeballs as possible on the book, so you can raise awareness beyond your usual reach. So, when it comes to book marketing: forget about your niche and think about how far and wide you can expand your reach.

5 — Make a checklist.

You can find one for free by googling “Book launch check-list. There are so many moving parts to a book launch, and it’s important to keep track of everything. I had my virtual assistant draw up a checklist for us, and every week we tackled what needed to happen next on that list. As a result, we were super organized, hardly ever overwhelmed, and never felt like we were doing last-minute scrambles. Having the checklist made the entire experience feel more expansive and fun.

The Up Level Project is Now Available – Grab your copy here.

Uplevel your mindset for success w/ Suzy Ashworth

Uplevel your mindset for success w/ Suzy Ashworth

On today’s episode we are going to talk about how you can Up Level your life in all aspects by working on your mindset!

Suzy works with mindset messaging and miracle training for women in business. Helping women create businesses they love, so they can live a life of magnificent experiences.

Don’t forget to enjoy the experience now!

Most successful people will say don’t focus on the outcome because the outcome is usually the anti-climax.

Suzy Ashworth

It is about each of those little steps. It’s easy to get disillusioned and frustrated. Because of the work we do as entrepreneurs, people don’t get us, and it’s a rollercoaster. All that stuff can be hard if you don’t have the right support, if you aren’t focus on the big vision, and if you allow your work to be everything you do.

Staying present if all areas of your life is a good way to enjoy the moment more. Letting go of the outcome, enjoying the work and have more fun. I really feel like if you can get that it’s almost as if your success really speeds up.

Staying in flow of enjoy the journey.

Hanneke Antonelli

Thing’s you’ll hear in this episode:

  • How to start with what is right in front of you.
  • How Suzy came to work as a coach.
  • What to do when you realize the mindset work was the real work?
  • How do you shift from pushing to receiving?
  • How does the mindset influence the messaging?
  • #1 Strategy advice for entrepreneurs?

I see this a lot with clients that they are in one place but really want to go to another place. Start with what is right in front of you. Allow yourself to explore the options in front of you, make the first move and then see how quickly things happen.

Taking aligned action…what would I be doing if I was already there. Taking action from that place will help take you one step closer.

When did you realize the mindset work was the real work?

Seeing clients work and how they weren’t getting the results. We know the strategy works but why aren’t you getting to the result. Why it is working for some people but not others. What is different?

Step into the mindset and take it seriously, treat it likes it’s going to the gym and that’s really when things fall into place. Ah, ah’s and the realization of you can step back and not over do but allow and receive.

How do you help people shift from pushing to receiving?

Check in with how you are feeling. While you may still be doing a lot of things, the energy behind it is different from when you are in scarcity mode and feel like you have to carry it all.

Things like … this doesn’t feel great, I feel some fear here, or red flag. Getting out of your head and into your body about how you are showing up in life and business. Leaning into your gut feelings.

Working with aligned energy – you feel like you are cruising through while this doesn’t mean there aren’t going to be challenge here and there or stuff doesn’t still go wrong, but you can really move with those challenges and grow.

How does the mindset influence the messaging?

I think for you to share your message and it to be ‘your’ message, you have to give yourself permission to do you and show up for yourself is mindset working.

Asking yourself… why are you afraid to say this thing, what do you think is going to happen, how is the person you want to be, act, where do you feel unsafe in going to the space now. Really identifying blocks.

Your message is one thing, the stories you can use to communicate your message are a second thing. But when you can combine these that is your sweet spot.

Work on your mindset and messaging first.

#1 Strategic advice for entrepreneurs?

Work on your mindset and messaging first.

Asking yourself questions like…. Do you sound like you? Are you sharing in the most powerful way you can share your message?

If you enjoy the episode, make sure to take a quick screenshot of the podcast as you are listening and tag me over on Instagram stories @hannekeantonelli

If you’re feeling extra loving, leave me your review over on iTunes, too. Those reviews help other people find the show, and they’re so rewarding for me to go in and connect with you.

The Up Level Project is Now Available – Grab your copy here.

My Book is Here & The Inside Scoop

My Book is Here & The Inside Scoop

My book is out! Hear all about it.

Hello everyone and welcome back to the Up Level Project Podcast — and it’s the day that I’ve been working towards for just about 1 year! Today my book dropped on Amazon and beyond. That’s right– you can now get it anywhere where you buy your book! 

And if it’s not at your local bookstore or at the library — remember that you can request for them to carry it. 

For right now — let’s dive into what my book is all about! 

Grab my new book: The Up Level Project

The Up Level Project is a business and leadership book with a memoir flair. I take readers on a journey to hone your entrepreneurial skills and scale more profitable businesses without sacrificing your freedom. By sharing vulnerable stories about how I overcame depression after landing in a psychiatric ward and about how I faced sexual harassment while working on Wall Street.

I illustrate how those challenges led me to become the best version of myself. As a result, I also show readers how I persevered and started from scratch in three cities across the globe and built two award-winning businesses in under five years. Throughout the book, I empower readers with the strategies and tools to achieve sustainable success.

I wrote this book with the intention of bringing you something that you would actually want to read — I didn’t want it to be a dry boring business book. 

And according to our VIP Launch Team it’s definitely a page turner. Here are some of the early feedback we received:

So, if you’re looking for your next business book to read → then hop on over to Amazon or and start unlocking higher profits and freedom in your business today! 

Thank you again to my incredible launch team, and every friend, client, and my entire book writing team, James Reed, Christy Kirk  & Becky Robinson from Weaving Influence, Lisa McKenna from Arrow North, Alessandra Pollina and her team at Quotable Media, Alma Bruffy — Alma Bruffy photography, Jennifer Miller Make-up Artist, and everyone who’s cheered me on along this journey! And finally to you, my listeners — thank you for coming back and listening every week! I hope you enjoy the book! 

Until next week! 
X Hanneke 

If you enjoy the episode, make sure to take a quick screenshot of the podcast as you are listening and tag me over on Instagram stories @hannekeantonelli

The Biggest Lessons From Writing A Book.

The Biggest Lessons From Writing A Book.

It’s so close! Next week, May 25th, My book The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom drops on Amazon and beyond — be the first to get a copy by visiting

I’ve learned so much during this entire process, and so, in today’s episode, I’m sharing my biggest lessons (and I believe some of them are going to take you by surprise!) These lessons apply to running a business too! Let’s dive in.

Your network is everything

Nurture it, don’t be afraid to ask for help. People want to support and help you. Moving forward I want to set an intention of forming more real and deep connections with people.

Acknowledge people

Acknowledging people and saying thank you! And give them compliments often. I’ve received so many amazing notes and feedback about my book, and it meant so much to me.

It reminded me of how important it is to thank everyone on your team and to praise them for all the stuff they do get done/correct daily. It’s easy to get bogged down in the things that are going wrong but absolutely make sure that you give praise often, as that will keep your team motivated.

Have patience

I’m a super impulsive person and on the Kolbe Index scale I’m a quick start 9, which means that I feel comfortable to take action with very little research or information. Once I know I want something I go for it.

Writing the book taught me to slow my role a little. To pay more attention to detail  — because they do matter (or hire people who’ll do it for you.)

There were many working pieces (and still are) a lot of parts that have to come together before we launch the book on May 25th, and so I’ve had to constantly remind myself to be patient and that I’m exactly where I need to be right now. 

Have fun!

When I started the process of writing a book, I made a deal with myself. I was like: “Ok – we can do this BUT — we are only allowed to do this if we make it fun!”

So, I came up with a strategic plan that would honor that intention, it included:
Never writing until I was completely empty, I always finished every writing session with more to say, and I never allowed myself to write to the point where I felt frustrated.

I also hired one of my best friends (and paid them their full price,) James Reed, who was an expert editor.

Hire experts and outsource what you’re not good at.

I hired an entire team of people who specialized in editing, book design, marketing, with a PR team to boot.

In my Pilates business I spent way too much time doing things that were not in my wheelhouse and the result was a burnout and frustrated instructor who couldn’t serve her clients well anymore. (Yes — I do share more about this in my book too!) This time around I knew better and outsourced EVERYTHING I could possibly outsource. It felt so great and allowed me to continue to focus on serving existing clients to the highest level.


Toward the end of the launch journey I definitely felt a little energetically depleted. So, I made sure that I stayed on top of my resiliency routine as if it was my job. I also relied heavily on my book launch team, my assistant, and others to take on a few extra tasks.

Have boundaries and enforce them:

  • To stay focused and bring my book into the world, I said no to a lot of things last year.
  • No, to relationships that felt more predatory than symbiotic.
  • No, to opportunities or events that weren’t in alignment with my vision for the future.
  • No, to content that wasn’t based on facts and reliable sources/caused drama/harm.
  • No, to social engagements or Zoom calls when I was low on energy.

Honoring my instincts and gut feelings was hard at times but ultimately enforcing my boundaries helped preserve focus and energy and brought me more in alignment with where I’m going and who I want to become in the future.

Celebrate all of the journey (not just the destination.)

I tried and continue to set the intention to celebrate every little bit of progress along the way and to savor every win, every email/post/text with feedback about the book. It’s helped to fill my cup, keep me motivated, and keep me going. 

If you’ve been one of those amazing people who’ve sent me a quick text, posted about my book on social, and or emailed me — thank you from the bottom of my heart! I really appreciate you and your words of acknowledgement means the world — thank you! 

Join the waitlist here and be the first to order your book when it drops May 25th

Write your book in 90 days with James Reed

Write your book in 90 days with James Reed

Are you writing a book or have you ever dreamed about writing a book?

What a special episode we have today. I sit down and talk with my friend and editor James Reed. James and I met when he started Pilates and here we are a decade later. James is an editor for the LA Times and as a journalist has years of writing and editing experience.

In this episode you’ll learn:

  • How to become a better writer.
  • How to start to write a book.
  • What the book writing process was like.
  • Lessons learned from writing a book.
  • Hanneke-isms and more.

From start to finish, I (Hanneke) wrote a book in 90 days – this is due to James’s table of contents starting point. He really slowed me down on the first steps and this really allowed the words to flow when I sat down to write.

How to start

Four words, start writing the book. That’s it, that is my biggest advice for those who want to write a book. The greatest challenge is just writing, make time to write and give yourself this time to get into a rhythm.

Journal writing is perfect because you are just doing it for the pleasure of writing. If you are struggling, write about why you are struggling and really move through that space of not wanting to write or uncertainty of what to write about.

Lessons learned from the process

As a first-time author, I remember reading and being told to just write that it wouldn’t be the final product. I had to really go into this with the mindset of I’m learning and reminding myself that everything that I’m being told is to write a better book, and it’s not personal.

For me, I went into this with the attitude of I’m going to be a better writer and this is going to be something that people want to read. After writing in a blaze the first draft of the book was sent off to James for edits. Initially, I didn’t understand some edits but after going back and making changes I see why they were suggested.

So much of writing a book is really applicable to business itself. When we slow down and really process what we’ve done, we can see things differently. Really having some guide post about what you are wanting to do but also letting go of things.

We would love for you to share this episode with your friends.
If you’re feeling extra loving, leave me your review over on iTunes, too. Those reviews help other people find the show and they’re so rewarding for me to go in and connect with you.

Join the waitlist here and be the first to order your book when it drops May 25th

How you can utilize your network for success with Christy Kirk.

How you can utilize your network for success with Christy Kirk.

On today’s episode we have special guest Christy Kirk, of the Weaving Influence Team. Weaving Influence is a creative team that specializes in marketing books, connecting leadership and business professionals with ever-growing networks.

With a journalistic background and 8+ years of experience in book launching, specializing in non-fiction, business and leadership books. We are so excited to talk with Christy today, about how you can utilize your network to get word out about your book or other projects and how we can help others to succeed at their dreams.

Let’s dive right in…

The world of book launches is just like social media, the social you see today isn’t the same social you’ll see tomorrow. Outsource your weakness and this is something that I highly suggest for those who are in Leadership positions.

Book sales are important but to sell the book and sell it long term it’s important to get reviews – Amazon reviews – those are crucial. The best way to do that is to get a group of people who are invested and want to read to the book, that is your launch team. Then you are providing these people with an early release of the book, so when the book launches they are leaving a review.

We always want to encourage purchase, so if you liked the book buy one for a friend and share it with your teams and network. It’s really about creating a community.

It is a commitment to be on a launch team, but be upfront with the author. Example… “I can only share on social media”. That is okay, but this allows us to know the way we can help you to share.

A few things you can do if you don’t have a lot of time to commit. Ask your library for it or go into a book store and ask if they have it. These places order books based on books people ask for.

The mistake I see authors make is that they are afraid of the ask. Don’t be afraid to ask people for their support and help.

Questions you’ll hear:

  • The value of having a launch team?
  • How to be a good launch team member?
  • What else you can do to help friends get the word out about their book if you can’t commit to being on the launch team.
  • The number one mistake that all authors make when they’ve launched their book?
  • Your favorite thing about helping authors launch their book?

Go chase your big dreams and share it with the world!

Thank you, everyone who submitted questions! We would love for you to share this episode with your friends.

Join the waitlist here and be the first to order your book when it drops May 25th

Things to keep in mind with your book cover w/ Designer Lisa McKenna

Things to keep in mind with your book cover w/ Designer Lisa McKenna

I had the pleasure of working with the remarkable designer Lisa McKenna on my book cover, and she is here today to talk to you about things to keep in mind when designing your cover with all the best tips!

You’ll hear:

  • What is the first thing you should consider when designing your book cover?
  • What is the biggest mistake you see people make with their book design?
  • Leaving you with general business wisdom

Book Cover Designs and Process

Questions you’ll hear Lisa ask Hanneke:

  • What sparked you to write your book, what did the world deserve to hear from you?
  • What are your hobbies/interests that people would be surprised you like, and how do they weave into your work?
  • Which film could you watch over and over again and why?
  • Any foods you absolutely abhor? 
  • What are the stupidest questions people ask when they hear your lovely accent and that you are from S. Africa?

About Lisa

For over 25 years Lisa McKenna has been designing communications for a full spectrum of organizations.

By the time she was 21, she had left her mark in companies like Bain, CW56, and Esteé Lauder.

In her mid-20s she co-founded a design firm that garnered awards for her work with United Nations, Fleet Bank, and consumer brands like UGG.In 2006, she noticed a gap in the needs for mobile apps geared towards women and girls and founded GoGirl games.

A daughter of immigrants, her Irish entrepreneur dad taught her everything about business, a strong commitment to customers,  and making sure their experience is warm and want to frequently return to his bar. 

Never losing her passion for pivoting, she built Arrow North, a communications design firm. She is currently building a publishing company that unearths obscure books in the public domain she feels the world needs to read and carefully redesigns them.

Thank you, everyone who submitted questions! We would love for you to share this episode with your friends.

Join the waitlist here and be the first to order your book when it drops May 25th

Questions Part 2 with Hanneke Antonelli

Questions Part 2 with Hanneke Antonelli

Back by popular demand today on the Up Level Project Podcast, it’s another podcast party with special guest Hanneke Antonelli the host of the Up Level Project Podcast and editor, producer, comedian and husband Robert Antonelli of Antonelli Visual Media. You asked so many great questions, we couldn’t leave them unanswered.

Listen to part 2 here:

Questions you’ll hear, plus we have a few surprise questions for Hanneke!

  1. What do you value most in friendships?
  2. What are you passionate about in your life?
  3. How is it that you always seem positive?
  4. How do you manage to stop the negativity of people pulling you down?
  5. Do you think you’d still find yourself becoming a business coach if your history looked different – say you never left South Africa?? In other words, do you feel this would have been your calling regardless? Do you feel it’s the work you’re meant to be doing?
  6. What are the most significant things besides family that you miss about South Africa?
  7. How do you think growing up in South Africa has shaped you and contributed to your success? 
  8. What has been your biggest lesson that  you would tell your just starting-out self (What do you  know now that you didn’t know when you started your business.)
  9. What assumption is the biggest mistake most of your clients make before working with you?
  10. What does the decision-making process look like for others?
  11. Do you feel like your business is in a good place, or do you wish you were further along?

Thank you, everyone who submitted questions! We would love for you to share this episode with your friends.

Join the waitlist here and be the first to order your book when it drops May 25th

Resiliency and Money Mindset

Resiliency and Money Mindset

In today’s episode of The Up Level Podcast, we have a special guest. This special guest is the editor of this podcast, the go-to video guy, and also my husband.

Robert Antonelli the owner of Antonelli Visual Media, and today he is going to talk with us about how his resiliency routine and money mindset have helped during a time that has severely impacted his business not just in 2020 but in 2021.

Like many entrepreneurs making a shift in their businesses to not only accommodate their clients but their selves.

In this episode we to talk about the things that have helped him show up every single day and continue on despite uncertainty and challenges.

Robert runs a video production company whose primary focuses on weddings. This has made a huge impact on the financial budget well into 2021.

He has joined me to develop a resiliency routine that works for us. You might be asking yourself how do you get a partner to start a resiliency routine with you that perhaps they were hesitant to do before.

Robert taken these steps to focus on his resiliency routine


Starting his day with meditation allows him to get present with himself. This helps him to not have tunnel vision and control stress so that he can focus on possible solutions. It has allowed him to release attachment to the outcomes that were supposed to happen.

Focusing on the Money Mindset

Letting go of the worry where money will come from and letting go of worry that you won’t get any more business because it is out of your control.

This opens up your mind to allow you to focus on new opportunities that can come your way. It is a time where you allow your business to grow in the direction that it should. Opening his business up for innovation.

Remember that this will not always be the thing that you want to do, but when you have this routine you will see results. Having a resiliency routine and money mindset makes you more resilient, helps you to adapt, to bounce back, and to move forward.

Join the waitlist here and be the first to order your book when it drops May 25th

Prepping for a Brand Photoshoot with Nicole Otchy

Prepping for a Brand Photoshoot with Nicole Otchy

I am so excited to speak with my good friend and stylist guru, Nicole Otchy, on how to prepare for a brand photoshoot.

Nicole has been a stylist for more than a decade and her clients include some of America’s elite. Her mission is to help women create memorable brands by using their wardrobe to confidently share their work.

You’ll hear about how you can get yourself ready and feel confident for your next appearance.

What would be your advice for people who are getting prepared for a book cover photoshoot?

Books covers are very different from branding photoshoots. The book cover is one of the most important ways to showcase your business, more than social media. The social things go away but the book cover outlast you. Sticking the balance between where you’ve been and where you are going.

This is an expensive piece that effects so many things not just the cover of the book. The images of the book will be used from speaking engagements, to appearances and more.

It’s also important to know how you’d like to be photographed for the cover but more important to know what your book cover is going to look like before the photoshoot. This is the number one mistake I see people make throughout the years.

What is the one thing that most people forget when planning their outfits for a brand photoshoot?

People forget they are two-dimensional in a photo and what looks good in real life does not necessarily look good in a photo.

There is a way to test to see if something would work in advance. If it is more than a handful of extra material it’s probably not a good idea.

Options are also a great idea for day of shoot, to help eliminate some pressure of what to wear.

Trends, colors and patterns can be tricky but white is a good option. Key here will be if it’s a book cover or an author photo.

What does it mean to align your personal brand with your wardrobe?

Think about how long things are going to be around, the context, more in depth of what your brand stands for, where you want your brand to go, if all your book dreams came true how would your brand change – all the things!

What are the real factors in your marketing?

Get an experts’ advice, nothing wrong with asking your friends, but they don’t see you according to what you are desiring for your target audience. They aren’t looking at you in the marketing eye.

Script FLIP

Questions from Nicole to Hanneke:

Most unexpected lesson from writing the book?

How very sensitive I’d have to be my language, making sure its inclusive.

AND, how much work the post-production piece is KICKING MY BOOTY

How do you make it more accessible for people to be a personal brand? What factors are you thinking about?

Becoming okay with being visible. Taking the light off you and putting it on whom you want to help. When you are thinking too much about what people are thinking about you, you are taking away serving them.

I am my brand. My brand is an extension to who I already am, but I do amplify what is already there when I am in the public.

I’m thinking about writing a book, what do you think?

Make sure you know where that book fits into your business. What purpose is the book going to serve?

Remember if you’d like to get a free copy of my book, you can do so by joining us in the VIP Launch Team here.

The Up Level Project Podcast Episode #100 with Hanneke Antonelli

The Up Level Project Podcast Episode #100 with Hanneke Antonelli

100 episodes!!! I can’t believe it! I’ve talked business and life in the last 100 episodes with some special guest. You’ve shared and commented. You’ve connected me to so many remarkable people.

Special thanks to all the guests of the Up Level Project Podcast, to our producer and editor and YOU the listener! Thank you, from the bottom of my heart for listening and for sharing the show with your friends.

To celebrate the 100th episode, we did something a little different. Over the last several weeks, you all have sent questions for me – everything from life to business. We hope you love the show!

You can listen here:

Questions you’ll hear:

  1. In a word, what was your transition from South Africa to the states like?
  2. What’s your favorite meal to cook?
  3. Do you feel that you can relate more now to Americans or South Africans and why? 
  4. What made you decide to write a book?
  5. What has been your superpower as a coach, and why?
  6. What’s something on your bucket list?
  7. How have you made the hard (or at least radical) decisions to make significant changes in your life?
  8. What are the three most common traits that your clients share that set them up for success and then likewise that challenge them in pursuit of their goals?
  9. What’s an example of a goal you were able to coach yourself to achieve, and then what is a goal you’re still strategizing with yourself to achieve?
  10. From where do you generate your joy?
  11. How do you keep up the creativity? How do you “fill the well,” so to speak?
  12. What was your biggest challenge writing your book?

Thank you for celebrating with us! We would love for you to share it with your friends.

Want to be part of my Book Launch Team?
Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

Becoming more innovative with Gianne Doherty

Becoming more innovative with Gianne Doherty

Gianne Doherty and Jay Weeks founders of Organic Bath Co. a skincare line that uses clean ingredients to nourish your skin.  Also, the founders of the Well Summit, an event dedicated to helping you live your healthiest and most fulfilling life. This power couple knows how to innovate and get things done.

In today’s episode we take a look into how they manage to pivot their business and continue to show up as supportive pillars of their community.

With a new normal and dreams of an exfoliating face mask, she realized you can’t do it all. So, with mask dreams on hold and a rise in sales of hand sanitizer the world pushed her to pivot, so she could provide a completely clean alternative.

In this episode, you’ll hear:

  • How not doing it all actually propels you forward faster.
  • Cultivating a spiritual practice can help to navigate times of uncertainty and learn to trust.
  • Making a choice to say ‘YES’ to keep going, when you want to quit.

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts 🙂

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.

Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.