Prepping for a Brand Photoshoot with Nicole Otchy

Prepping for a Brand Photoshoot with Nicole Otchy

I am so excited to speak with my good friend and stylist guru, Nicole Otchy, on how to prepare for a brand photoshoot.

Nicole has been a stylist for more than a decade and her clients include some of America’s elite. Her mission is to help women create memorable brands by using their wardrobe to confidently share their work.

You’ll hear about how you can get yourself ready and feel confident for your next appearance.

What would be your advice for people who are getting prepared for a book cover photoshoot?

Books covers are very different from branding photoshoots. The book cover is one of the most important ways to showcase your business, more than social media. The social things go away but the book cover outlast you. Sticking the balance between where you’ve been and where you are going.

This is an expensive piece that effects so many things not just the cover of the book. The images of the book will be used from speaking engagements, to appearances and more.

It’s also important to know how you’d like to be photographed for the cover but more important to know what your book cover is going to look like before the photoshoot. This is the number one mistake I see people make throughout the years.

What is the one thing that most people forget when planning their outfits for a brand photoshoot?

People forget they are two-dimensional in a photo and what looks good in real life does not necessarily look good in a photo.

There is a way to test to see if something would work in advance. If it is more than a handful of extra material it’s probably not a good idea.

Options are also a great idea for day of shoot, to help eliminate some pressure of what to wear.

Trends, colors and patterns can be tricky but white is a good option. Key here will be if it’s a book cover or an author photo.

What does it mean to align your personal brand with your wardrobe?

Think about how long things are going to be around, the context, more in depth of what your brand stands for, where you want your brand to go, if all your book dreams came true how would your brand change – all the things!

What are the real factors in your marketing?

Get an experts’ advice, nothing wrong with asking your friends, but they don’t see you according to what you are desiring for your target audience. They aren’t looking at you in the marketing eye.

Script FLIP

hannekeantonelli.com

Questions from Nicole to Hanneke:

Most unexpected lesson from writing the book?

How very sensitive I’d have to be my language, making sure its inclusive.

AND, how much work the post-production piece is KICKING MY BOOTY

How do you make it more accessible for people to be a personal brand? What factors are you thinking about?

Becoming okay with being visible. Taking the light off you and putting it on whom you want to help. When you are thinking too much about what people are thinking about you, you are taking away serving them.

I am my brand. My brand is an extension to who I already am, but I do amplify what is already there when I am in the public.

I’m thinking about writing a book, what do you think?

Make sure you know where that book fits into your business. What purpose is the book going to serve?


Remember if you’d like to get a free copy of my book, you can do so by joining us in the VIP Launch Team here.

How I make big business decisions (fast — without overthinking)

How I make big business decisions (fast — without overthinking)

As you know, I recently revealed the cover to my book. Delivering the final product, required a lot of decision-making. And in today’s episode, I’m going to pull back the curtain. I tell you more about the decision-making process I’ve followed while making all the million little decisions about the book.

Speaking about decision fatigue, the post-book-writing process has given me a little bit of that.  There have been a gazillion little decisions that needed (and are still being made). 

Picking the book cover was just one of many choices that required lots of bandwidth. I often get people asking me about how I make decisions faster. And I shared some of those insights with you in Episode 76, I focused specifically on how you use your goals and values to make business decisions. In today’s episode, I’ll show you how I used some of the insights from that episode in action in my business and more.

1 – Stop trying to make the PERFECT decision and release shoulda, coulda, woulda:

Before the book cover — there was the choosing of the photos to put in as contenders to win the spot on the cover of my book. 

I laid awake for quite a few nights about these decisions because there were so many to choose from.

Which one would be the perfect one?
Did I really do the best poses?
And I shoulda done this and that, etc.


The picture I really wanted and thought was the absolute most perfect one had a little bit of camera shake on it. And so, I had to go with one that was quite similar and had to choose to not obsess over it being absolutely perfect. I had to lean into knowing that that photo would do just a well and remember that I’m the only one who would notice.

After the new cover was chosen with the slightly different cover, my VA went  — you’re going to have to tell me what the difference is please — I can’t see it! 

Proof that obsessing over the tiny little itsy bitsy details is a huge waste of time — no one else is going to notice them. So stop trying to be perfect. 

Instead, ask yourself: What’s the best decision that will bring me closer to my goal?

big business choices

2: Outsource some of the decision-making: 

I hired a team of people who are experts at book launching, design, branding etc. So, I stood back and let them shine at what they’re good at; only coming in at certain points of the decision-making process. 

This allowed me to free up some much-needed bandwidth to focus on the stuff that I’m an expert at… coaching, selling, and personal outreach to promote the book.

3 – Understanding whose opinions I attach weight to: 

So, there were five great cover mock-ups, and they were all very different. (my VIP Launch Team got to see them — if you’d like to join the team, be sure to click the link in the show-notes to join us, and you’ll get a free copy of my book and other behind-the-scenes perks too!.)

Anyhow — Like most people, I also sometimes look for validation from others. So, naturally I shared the five mock-ups with a few close friends. This lead to conflicting opinions, most of my friends were picking the photos that most represented me as their bubbly friend.

Their feedback left me more confused. It’s then that I took a shot of my own medicine. To make the best decisions and guard me against overwhelm, analysis paralysis, procrastination, overthinking… I stopped asking others for their feedback.

Centering around my target market which is entrepreneurs who want to scale their businesses and create more freedom. I turned to the team of experts and a few of my mastermind friends who are in my target market. They all picked the cover that I knew in my gut was the best one! 

4 – Trust your gut and know yourself

I do a lot of work to stay present and centered. And trust me I spin out quite a bit but throughout the years I’ve learned to try to be patient and make important decisions once I’m more grounded (this is also something that’s in alignment with my personality type. 

By using my gut and understanding myself, my goals and my business’ needs; it also helps me to make the best decision with the information that I have at hand in at a particular moment.

5: Choosing to release doubt and worry: 

Finally, I shift my focus away from obsessing over whether I’m doing the perfectly right thing, as that only makes me doubt myself more and bring on unwanted and very unproductive worries 

Instead,  I focus, on how I can take action on the decisions I make, and make those decisions work (and of course give myself permission to change course if need be!). 


Remember if you’d like to get a free copy of my book, you can do so by joining us in the VIP Launch Team here

VIP Launch Team Invite

VIP Launch Team Invite

Want a free advanced copy of my book The Up Level Project – Your Guide to Unlocking Higher Profits While Creating More Freedom.

The Up Level Project is a business and leadership book with a memoir flair. Life coach Hanneke Antonelli takes readers on a journey to hone their entrepreneurial skills and scale more profitable businesses without sacrificing their freedom.

You’ve heard and watched me go through the whole process from that very first meeting with my editor and friend in a coffee shop in L.A., to brainstorming and scribbling ideas on pieces of paper in South Africa, and then finally writing the first draft of the book in 90 days during quarantine.

If you say yes you’ll get:

  • Advanced copy of the book
  • Private Facebook group with live conversations
  • VIP launch team party

What I ask from you, any of the following:

  • Complete the form below
  • Share it with friends
  • Leave a review
  • Interview me on your platform or do a Live with me

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts.

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

The Up Level Project Podcast Episode #100 with Hanneke Antonelli

The Up Level Project Podcast Episode #100 with Hanneke Antonelli

100 episodes!!! I can’t believe it! I’ve talked business and life in the last 100 episodes with some special guest. You’ve shared and commented. You’ve connected me to so many remarkable people.

Special thanks to all the guests of the Up Level Project Podcast, to our producer and editor and YOU the listener! Thank you, from the bottom of my heart for listening and for sharing the show with your friends.

To celebrate the 100th episode, we did something a little different. Over the last several weeks, you all have sent questions for me – everything from life to business. We hope you love the show!

You can listen here:

Questions you’ll hear:

  1. In a word, what was your transition from South Africa to the states like?
  2. What’s your favorite meal to cook?
  3. Do you feel that you can relate more now to Americans or South Africans and why? 
  4. What made you decide to write a book?
  5. What has been your superpower as a coach, and why?
  6. What’s something on your bucket list?
  7. How have you made the hard (or at least radical) decisions to make significant changes in your life?
  8. What are the three most common traits that your clients share that set them up for success and then likewise that challenge them in pursuit of their goals?
  9. What’s an example of a goal you were able to coach yourself to achieve, and then what is a goal you’re still strategizing with yourself to achieve?
  10. From where do you generate your joy?
  11. How do you keep up the creativity? How do you “fill the well,” so to speak?
  12. What was your biggest challenge writing your book?

Thank you for celebrating with us! We would love for you to share it with your friends.


Want to be part of my Book Launch Team?
Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

Growing a business by utilizing your network with Janice Carte

Growing a business by utilizing your network with Janice Carte

Janice Carte, the founder of Tiny Spoon Chef, a Boston-based personal chef bringing healthy, deeply flavorful food to your home every week. She works with busy families, single professionals, and working couples to bring excitement and pleasure to mealtimes at home.

After years in the restaurant scene and day job was completely not engaging, Tiny Spoon Chef began with Janice cooking for a single client at their home.

On paper, she’s an expert in food. In reality, her superpower is relationships.

business relationships

In this Episode:

On today’s episode we talk about like many business owners during this time of uncertainty feeling the need to lower their prices to still continue to operate in their business.

However, this did not help provide them any relief as they were still working the same amount of time for half of the price. This leads to the business making half of the profits for the same amount of time leaving little to no room to scale your business.

She realized that to have a successful business that allowed her to work on her craft and grow her business she needed to cultivate her business to reflect the value that she was putting in.

When building Tiny Spoon Chef, Janice has made relationship building a cornerstone to its success. For The Tiny Chef, relationship building allows her to make sure people feel seen, feel human, and feel supported.

When doing these things and building the relationships, the business came organically from a loving and genuine place.

Janice also shares some successful business tips and marketing success stories that helped implement, perfect, and grow her business.


Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts.

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

Becoming more innovative with Gianne Doherty

Becoming more innovative with Gianne Doherty

Gianne Doherty and Jay Weeks founders of Organic Bath Co. a skincare line that uses clean ingredients to nourish your skin.  Also, the founders of the Well Summit, an event dedicated to helping you live your healthiest and most fulfilling life. This power couple knows how to innovate and get things done.

In today’s episode we take a look into how they manage to pivot their business and continue to show up as supportive pillars of their community.

With a new normal and dreams of an exfoliating face mask, she realized you can’t do it all. So, with mask dreams on hold and a rise in sales of hand sanitizer the world pushed her to pivot, so she could provide a completely clean alternative.

In this episode, you’ll hear:

  • How not doing it all actually propels you forward faster.
  • Cultivating a spiritual practice can help to navigate times of uncertainty and learn to trust.
  • Making a choice to say ‘YES’ to keep going, when you want to quit.

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts 🙂

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell me by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

How your values & clarity will build DEI in your brand.

How your values & clarity will build DEI in your brand.

On today’s episode of The Up Level Podcast we have two special guests Erica Courdae and India Jackson.

A dynamic duo with over 30 years of diverse experience. Not only running a successful coaching business and marketing company, Erica and India are the hosts of the Pause on the Play Podcast. Erica Courdae + India Jackson are two leaders who combine two very different fields of expertise together for game-changing results.

As an entrepreneur + licensed coach, Erica Courdae guides people through having engaged conversations and imperfect action within large communities, international podcasts, and live events to create inclusive work spaces and ethical company cultures.

India Jackson, the CEO of Flaunt Your Fire, and her team provide visibility consulting, strategy, photography, training, social media management, and branding to companies like Christian Dior, six-figure coaches, and professional athletes.

We talk about how you can build a more diverse and inclusive brand that is going to stand out, attract and have the impact you want to have on the world.

In this episode you’ll hear:

  • The importance of building a diverse and inclusive team.
  • Why developing your values to drive inclusion and diversity is important.
  • How your clarity about your ideal client will help them identify with your brand.
diverse

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts 🙂

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell by commenting below.


Want to be part of my Book Launch Team?

Get a free copy of my book before others & help me get the word out about the book! Learn more & join here.

10 Minutes To A More Resilient and Strategic You

10 Minutes To A More Resilient and Strategic You

In today’s episode, we’re talking about a quick and easy practice that will help you become more resilient and strategic if done daily.

DOWNLOAD THE UP LEVEL DAILY PRACTICE HERE.

Being a business owner is incredibly rewarding, but growing that business and leading your team can be challenging, especially in times of massive change and instability. 

Overwhelm, stress, and burnout are factors that regularly plague entrepreneurs. And that’s why it’s so essential to establish resiliency routines that support not only your mental health but your physical well-being as well. 

Mainstream productivity advice and tools offer many suggestions that are not sustainable and can create more stress and further drain your energy. 

Think about these: you gotta get up at 6 am, run 5 miles, drink 6 cups of green tea, make sure you work like this, and that → I’m exhausted just listening to those folks.

Everyone has a unique way of operating, and when you implement mainstream productivity tools, it can be detrimental.  

As an entrepreneur, it is imperative that you understand how to work with your strengths, energy levels, and your unique way of operating in this world. You have to take radical responsibility for how you show up to seize the day, every day.


This why I have my clients do many personality tests when we start working together. By knowing how they gain their energy, e.g. –the one most of us know:  introverts need lots of alone time vs. extroverts to recharge their batteries by spending time with people, clients can start to take back power and autonomy of their energy.

Other personality tests like Human Design, or How to Fascinate also help business owners to understand their most effective leadership style, which will help them make the best decisions. When you consider all that information, you can use existing habits and routines to support your mental well-being and your energy levels or create new ones that will help you prevent burnouts. 

When clients start implementing and integrating this information into their daily life they find that they sleep better, their anxiety goes down, and they are better able to focus.

And this is what we mean when we say they become more resilient. When you’re rested, grounded, and focused, you can better cope with whatever life throws at you.

My clients love knowing and implementing this information. They find that it invigorates their business on all levels and turns them into the most-valuable asset and leader of their business.

Another practice that I help my clients to cultivate when working together that also allows them to become more strategic is to set up a morning routine where they take a few minutes to get into their work-mode zone. By doing this, clients become focused and shift into a solution-orientated frame of mind (which, as you may remember from Episode 89, has now been scientifically proven to be the mindset you need to be more successful.) 

I’ve dubbed it the Up Level Project Daily Practice, and you can download it at HannekeAntonelli.com/dailypractice.


The practice consists of four easy steps: 

Step 1: Connect to your vision: focusing on what you want to accomplish. 

Step 2: Check in on how committed you are to accomplishing your goal.

Step 3: Imagine yourself having already accomplished that goal and embody the qualities of your future successful self. How would you act, what would you think, if your goal was already achieved – embody those traits now. 

Step 4: Checking in with your mindset around your goals. Do you believe that it’s possible to accomplish those goals, if not — what do you need to adjust? As I’ve mentioned with the Up Level Formula  — it’s here where you have to remember that the results we can achieve are an accumulation of our beliefs, thoughts, language, feelings, and actions. To achieve higher results, you have to uplevel everything in that equation. 

When you take 10 minutes or less every day to implement this practice, it will help you naturally step into a more strategic mindset and waste less time and energy to achieve your goals. 

And as I mentioned, if you’d like to adopt this daily practice into your routine — you can download a quick PDF with more information about it at HannekeAntonelli.com/dailypractice.

DOWNLOAD THE UP LEVEL DAILY PRACTICE NOW!

How To Prepare Yourself To Survive It All w/ Kristin Chambers

How To Prepare Yourself To Survive It All w/ Kristin Chambers

Kristin Chambers founded D.A. Luxury Travel in 2007, a modern-day luxury travel consultancy catering to discerning vacationers. She is Boston’s go-to award-winning, trusted travel advisor for clients seeking honest world-class experiences. In 2016, Kristin founded TRAVELLUSTRE — a portfolio of carefully recruited, highly regarded Boston-based travel consultants. 

With 18 years’ experience designing itineraries, Kristin has amassed extensive connections and global partnerships—including her “black book” of powerhouse insiders.  Kristin and her team can provide truly unforgettable memories with this exceptional partners’ network, incorporating human connections and thoughtful and personally curated itineraries.

At the end of 2019, I had the honor of working with Kristin and her team. Kristin had made some provisional adjustments and planned to handle an economic downturn with the market rumors of a coming recession. In today’s episode, we’re going to take a more in-depth look at how those preparations helped her navigate the pandemic. 


In this episode, you’ll hear answers the following questions:

  • You’ve managed to build a successful multi-million dollar travel-agency, in an era where most travel agents were closing down. Yet, this tells me so much about you: you’re a savvy business person, with grit and tenacity, and an innovator. Now what do you think has been the superpower that helped you do what others deem to be impossible to do when you look back?
  • When you approached me to work with your team at the end of 2019, I remember you telling me that you had already started taking precautions against a possible economic downturn — since then can you tell us a little about what those adjustments were?
  • You belong to a travel-specific mastermind-like group, and you’ve invested in working with me. How has asking for support and surrounding yourself with other like-minded business thought-leaders helped you grow your business?
  • As a result, when the pandemic hit the travel industry: which of these precautions were helpful?
  • What other pivots did you make, and how did you gain clarity on how to adjust?
  • The travel industry has been one of the hardest hits ones; how have you managed to keep yourself and your team motivated?
  • What do you think the future of travel will look like? What is your biggest lesson of 2020? And what are you excited about in 2021 for both of your businesses? 

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts 🙂

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell by commenting below.


Registration for the Up Level Program is Now Open

Why people choose to work with me

Why people choose to work with me


I’m so excited for the next round of The Up Level Program and the caliber of business owners who are enrolling and interested in joining us. 

And speaking of caliber.

I know that there are a LOT of coaches out there. And I’m honored that you’re considering working with me, but I know I have to answer an essential question for you.

Why this? What makes The Up Level Program and working with me different?

I won’t speak for others, but I can confidently say that clients who have worked with me have achieved the following during this time:

  • Closed investor deals
  • Launched online programs and offers
  • Gained clarity and confidence to take aligned and inspired action on their goals

Most business coaches out there are not certified, don’t have business degrees, and have not built award-winning companies.

And most business coaches have not had to move countries, reinvent, and start over from nothing multiple times in their life.

I have.

I moved to the UK with only my wits, no job, and a 50lb bag. Within six months, I had landed a job in the back office of a prestigious Wall Street Brokerage firm where I worked my way up to a sales desk in four short months.

From there, I asked for a transfer to NYC. That wasn’t the job that would help me reach my full potential. So I used all the tools I learned from my life coach to reinvent myself and start my Pilates Brand in Boston.

I built that brand to award-winning status in record time. It’s then that I realized I wanted to pay the gift that coaching gave me forward to others, so I got certified as a life coach.

When you work with me, you get access to all of this, including my 15-years of international business experience.

What I teach in the Up Level Program isn’t regurgitated theories and textbook blueprints. All the work we cover is discoveries, strategies, and tools that I, myself, have implemented, tested, and acquired that allowed me to pivot, innovate, and thrive despite the odds. And these are the exact processes I use to help my clients achieve success too.

Now more than ever, I care deeply about helping business owners innovate and build successful and sustainable companies.

As an entrepreneurial community, we hold power to help the economy heal while having a tremendous impact on our communities. And I want to help you achieve that impact.

So, if you’re ready to allow yourself to receive and accomplish ALL of the above – then I’d love to invite you to join us in the Up Level Program!

There is still time to take advantage of the early-bird offer and join the group of high-level thinking individuals who have already signed up!

Click here to pave the way to sustainable business growth and innovation.

Registration for The Up Level Program is Now Open


Building A Sustainable Business That Offers Wealth & Freedom w/ Nicole Morong CFP®

Building A Sustainable Business That Offers Wealth & Freedom w/ Nicole Morong CFP®

Today’s episode is all about empowering you to start taking the necessary steps to leverage your financial portfolio and create more freedom!

Nicole Peterkin Morong is a financial planner and CEO of Peterkin Financial; she’s also a speaker and a published author. Nicole Peterkin has been in practice since 2011. As an advisor, she emphasizes using money as a tool to get the lifestyle you want instead of viewing it as the obstacle to that lifestyle.  You can purchase her book, If You Love Your Family, Save Like It, on her website. 

In the Episode, Nicole answers the following questions:

  1. I’m all about higher profits and helping clients create freedom, which is why I love that your approach to money is different from most other certified financial planners. You help your clients leverage their financial portfolio to build sustainable wealth and the lifestyle they want. I’m curious, what specifically made this your focus?
  2. You’re the author of your book: If You Love Your Family, Save Like It —
    What made you decide to write this book?
  3. I admire so many things about you, and one of them is that you live your business philosophy. You retired your husband from his job last year after he got laid off, and despite a $100K cut in income, you were able to absorb this loss without it having to change your lifestyle too much. How were you able to do this?

  4.  Right now, you’re on an extensive work-action in California. For our listeners who crave more freedom like this — where would you tell them to start?
  5. What do you find is usually people’s biggest hurdle or reason why they are financially disorganized? And how is that affecting their business and ability to build wealth? 
  1. Can you tell us a little more about specific business systems that you focus on to help business owners plan proactively vs. reactively in their business that will help them create more freedom? Where can they start?
  1. You recently launched a new program called Next Level Profits — how will this program help clients get more organized, create leverage and sustainable wealth?
  2. Where can people find you and learn more about your services and Next Level Profits? — Visit her website here, to learn more about this incredible program that will help you leverage your business and assets to create financial freedom.

Registration for the Up Level Program is Now Open


Do you see your business as your baby? (be careful!)

Do you see your business as your baby? (be careful!)


Clients often come to me because they’re exhausted and tired. They have lost the joy and passion for their business, and they’re ready to pack it all in and start over. 

I can relate to this feeling because it’s precisely what I did in my first business. I worked so freaking hard to build my pilates brand up to award-winning status that I completely burnt myself out. 

And so, in a few short months, I got rid of it all: my precious baby that I spent so much time and energy turning into a success. Yet, I couldn’t wait to get rid of it pronto.

And that’s precisely where it all went wrong. 

I still viewed my business as my baby and treated it like a nervous helicopter parent, despite its flourishing into a great success. 

And this attitude cost me dearly. 

I was unable to take a step back and separate myself from my business. 

I was unable to release control. 

I took everything personally. 

I reacted with my emotions instead of responding and adhering to what the business needed.

In the seven years that I’ve been running my award-winning coaching practice, I’ve seen almost ALL business owners I work with make the very same mistake.

And for this reason, we spend a lot of time in the Up Level Program to redefine your relationship with your business.

I also share a scientifically-proven method to step into a more strategic mindset through my Up Level Formula that will increase your awareness of how “mental dynamics” and learned behaviors influence your results and inability to free up time.

Click here to redefine your relationship with your business and unlock more freedom!

Registration for The Up Level Program is Now Open


An investment that ALWAYS yields the best ROI.

An investment that ALWAYS yields the best ROI.


Today is the last day to join the Up Level Program and take advantage of the early-bird offer.

Over the years, I’ve invested in many tools, systems, resources, and people to grow my business. 

There’s one investment that consistently keeps giving the best ROI — no matter what.

Yet this is also the most overlooked investment that most business owners will quickly put off until the future, or they’ll make excuses why now is not the right time for them to make this investment.

I totally get it, heck — I even ignored this advice when I got it from my financial planner over a decade ago!

Instead, I kept making other investments and couldn’t understand why I struggled so much to grow my business.

You see, the advice my financial planner gave me (which also ironically enough was in our previous recession) was this:

“The BEST investment you can ever make is an investment in yourself.”

When we invest in ourselves, we allow ourselves the opportunity of learning something new that will spark growth and innovation. 

That opportunity will allow you to spot the right way forward for your business. Your future investments will yield the best ROI. When we invest in ourselves, we always win.

So if you’re scared of making this investment, know that it’s entirely safe for you to enroll in The Up Level Program!

The level of focus and accountability that this program will give you will allow you to release all the disappointment and frustration that 2020 left in its wake. The Uplevel Proram will set you up to attain sustainable success!

As one of our seven-figure Up Level members in the previous round said:

“Business has been reignited on all levels as a result of my participation in the Up Level Program.

I anticipate my team being more proactive and independent, which will result in them being more productive, efficient, and personally satisfied with their work. 

My business will become more focused without losing the breadth and variety of experiences it encompasses.” ~ Brain Milauskus, CEO of Kidstock! Theater

Reignite your business by making this investment in yourself! Join us in the Up Level Project!

Registration for The Up Level Program is Now Open


The real reason you’re failing to scale (and free up time.)

The real reason you’re failing to scale (and free up time.)


Do you know what your role in your business is? 

When you started your business, you were the Chief Everything Officer. You wore all the hats. 

And your tenacity, consistency, and drive to succeed were the exact reason why you were able to grow your business to where it is today. 

But continuing to be the Chief Everything Officer will not take you to where you want to go. 

Most business owners fail to scale because they still show up and run their business from a Chief Everything Office’s mindset, despite hiring people to help them.

What does this look like in practice: 

  • They struggle to delegate and manage their employees in an efficient way that frees up time and bandwidth
  • They have a hard time letting go and trusting their business and their employees to attain their vision
  • They are overworked, frustrated, and often dreaming of packing it all in and selling their business to do something else

To scale your business in a sustainable way that will allow for higher profits and freedom, you must assume your role as the visionary and business growth strategist. 

So how do successful business owners (you know, the ones you see taking fun vacations and love their business) do this? 

They bring consistent focus to their leadership and personal development. Working on these two factors allows them to trust their business, leadership ability and manage their team without the time-consuming drama! 

In the Up Level Program, I’ll show you how to do all of the above with grace, and as a result, you’ll not only be able to pave the way for sustainable growth –  but you’ll also gain your passion and freedom back! 

Registration for The Up Level Program is Now Open


The BIG business mistake EVERYONE makes!

The BIG business mistake EVERYONE makes!


I used to chase all the blueprints and “how-to” strategies in business. Whenever someone was marketing something to the effect of “I built x million-dollar business in (insert ridiculously short timeframe) and now I’ll show you how,” I was all ears with my credit card at the ready. 

And you know what happened: sweet blue NOTHING. 

That’s right. Despite me following all those strategies to a freaking T (I’m an A-aggregate student, and I am consistent AF), I didn’t experience ANY of those magic results these so-called “guru’s” offered. 

Instead, those strategies lead to a burnt-out me and burning my business to the ground.

After a lot of reflection and coaching, I finally figured out why those strategies weren’t working:

We are all unique with unique talents and gifts — simply copying a blueprint strategy won’t yield the results you want because the systems have to be adapted to work in alignment with who you are!

So what are all the components of YOU?

1 – Your strengths

2 – Your perspective/how you see or think about business

3 – Your leadership traits 

4 – Your unique way of working that fuels you vs. depletes you

To identify the best and most effective strategy, you first have to take that strategy and adapt it according to all four factors mentioned above. (and yes — I help you identify and hone all of the above in The Up Level Program.) 

The result: you’ll become more strategic and business savvy.

Once I realized this, my business soared. I finally started working less and earned so much more, and I could travel for extensive periods whenever I wanted. 


And of course, I was able to help my clients do the same; here’s what one of them said after they implemented the strategies I teach in the Up Level Program:

Hanneke has completely transformed my business and, more importantly, myself. She’s helped me make so much money, and I realized my goal of taking Fridays off. I highly recommend working with her!  ~ Founder and Owner of Leeward Counseling. 


Are you ready to supercharge your business strategies and results?

Registration for The Up Level Program is Now Open


What it takes to build a multi-million-dollar business w/ Andrea Lucas

What it takes to build a multi-million-dollar business w/ Andrea Lucas

On today’s episode of the Up Level Project Podcast, we are speaking with author and studio owner of Barre & Soul, Andrea Lucas.

Andrea discusses about surviving her most challenging year in business. Listen to today’s episode to hear Andrea’s answers to the questions below.

You have a unique story. You went from being a single mom (who also had to strip for a while to pay your bills.) and being in an abusive relationship, to building a multi-million dollar fitness boutique business.

  • How did you take the first step to turn things around in your life drastically?

I admire so many things about you. One of them is your ability to jump in and take risks. I remember when you first got your TradeMark for Barre & Soul. You quickly invested & grew your business to multiple studios. 

  • How do you mitigate risk?
  • How do you decide how much to invest/what to invest in next,/how much risk to take on?
  • What helps you to GO FOR IT.

One of your most significant discoveries while participating in Up Level Program was rediscovering your WHY for your business.

  • When did you first realize something was off? (how did this show up/manifest in your business?)
  • What effects did this misalignment have on you? How did it affect your team?
  • Once you started acting in alignment with your WHY again, what happened?
  • And why would you advise other business owners to check in on/rediscover their why?

You wrote a book! (and recently released it in audio format) Listeners, be sure to go check it out

The book’s name is Own It All –  In this book you teach women how to reach their full potential by playing a more active role in their lives and taking steps to create the future they want.)

  • What was the hardest thing/biggest challenge for you about writing the book?

From your book, the Landmark courses, participating in my Up Level Program, and all the coaches you’ve worked with over the years, it’s clear that you are passionate about personal development.

  • How did this passion help you build a successful business and become a better leader of your team?

As a brick-and-mortar business, 2020 was a challenging year.

  • What would you say were some of your biggest lessons?
  • What were some of the pivots/adjustments that you made that helped you to stand up to it all when others were closing their doors?
  • What’s coming for Barre & Soul 2021? And what do you have in the works that you’re excited for? 
About Andrea Isabelle Lucas:

Andrea Isabelle Lucas is the founder of the multi-million dollar and award-winning Barre & Soul® studios and Barre Guild Academy online barre certification.

As a women’s empowerment speaker, she has shared stages with Michelle Obama and Billie Jean King. Andrea is also featured presenter for the World Barre Fitness Summit.


She is a feminist writer who has appeared in Forbes, HuffPost, and Entrepreneur and the author of Own It All.


Registration for The Up Level Program is Now Open


Surviving two recessions: more robust and resilient

Surviving two recessions: more robust and resilient

On today’s episode, we’re talking to Brian Milauskus, founder and owner of Kidstock! Theater.

Brian has successfully grown this business to seven figures twice over the last 28 years. A creative genius, Brain first founded Kidstock! with the intention to simply make a living for himself. The company quickly grew to a flourishing business that helps kids use their creative ability through theater to develop critical interpersonal skills and boost their confidence.

Kidstock now offers many opportunities for kids to reach their full creative expression through afterschool movie-making classes, birthday parties, summer camps, they also offer an online curriculum and more.

Under Brian’s guidance, Kidtock! survived two significant recessions – the great recession and the latest recession, which was induced by COVID.


  1. What’s your biggest lesson when it comes to surviving recessions? 

Patience – Trust – Don’t panic – release yourself from blame – accept and continue rather than deny and stop – do you want to journey or do you want to arrive?

  1. Recently, in our work together in the Up Level Program, your most profound “aha moment” was the necessity to lead yourself before leading others. Why was this such a big realization for you, and how will this help you create future business success?

Self-employed people are parents to their businesses

In the beginning you need to do everything for it, and then over time you need to let go and allow it some freedom to grow and to become independent, and eventually you need to see your business as an adult child and learn to live with it in a parallel role as opposed to a responsible role – your job is too become responsive to its needs instead of being responsible for its needs.  

It can be very difficult to let go of something you love – to stand back and watch it make mistakes on its own and learn from them.

Building a working relationship with this new entity not owning it or letting it own you

Semantics – Control as a noun rather than a verb – being, having, maintaining, managing

  1. You’ve always been interested in personal development and reaching your highest potential. How has this interest and desire helped you in growing your business over the years? 

Finding the reward in learning from missteps

Examining rather than accepting

“What if?” as opposed to “what now?”

  1. When you first created Kidstock! You did so out of the desire to “simply make a living.” – but it has grown into a huge success that completely surpassed that first intention. How do you think your focus on being creative and chasing the fun versus the money as a measure for success hindered and helped your success?

Ignorance is bliss – I would have closed if the only metric for success were financial

Theatrical producer in me knew how to present – followed the idea that live as if you have what you want

Hindsight shows me where there would have been little compromise and great growth IF I had understood myself and the dynamic of where I wanted to go better

  1. What was your biggest business challenge of 2020 and how did you overcome it?

Survival – Responding as opposed to reacting – Allowing myself to consider all the options available to me without feeling the need to decide

I involuntarily revisited the mindset I had when I started and connected again with why I started and was able to let go of the trappings I had acquired and placed value on over time

  1. What’s next for Kidstock!? And what mindset shifts/personal development or other business strategies are you currently deploying to help you to get there? 

My next step is to return to what was but redefine it for now – circumstances have challenged some of the basic controlling assumptions I had been working from – what do I “need” – both professionally and personally – has been deconstructed and examined to the point of being redefined.

In many ways the silver lining of this pandemic has been the chance to stop running the race, be the Monday morning quarterback to review the plays and the choices made in the game, and then looking ahead be able to return to the game wiser and more aware.  

After losing what I had and still being okay, the anticipation of returning to what I had in a more neutral mindset but with a larger toolbox excites me – the business concept which once upon a time was just me as a self-employed person remains intact, but the dynamic of curating a team and managing their efforts and communicating with them in my own best interests is a newly understood potential for me that I am anxious to develop into a stronger skill

Here’s what Brian said after he completed the Up Level Program:

“The most dramatic “aha moment” for me during the Up Level Program was the necessity for me to lead myself before leading others.

My business has been reignited on all levels as a result of my participation in the Up Level Program. I anticipate my team being more proactive and independent.” ~ Brian Milauskas, Founder & CEO Kidstock! Theater

Reignite your business and become more resilient — join the Up Level Program today.

Registration for The Up Level Program is Now Open


Reaching Your Full Potential In 2021

Reaching Your Full Potential In 2021

On today’s episode, we take a closer look at the habits that will help you reach your full potential in 2021.

I will also share a great resource that will help you not only reach your highest potential but also re-energize you and set you up for innovation and rebuilding a more sustainable and profitable business that also give you freedom on in 2021.


A common denominator that almost every client that seeks out to work with me has, is the desire to reach their full potential.They have so much creativity and tenacity.

Most of them started their business as a solopreneur and quickly grew its way beyond their wildest imaginations.

These high achieving entrepreneurs are on a quest to accomplish great things.

This innate desire, unfortunately, often leads to these folks: 

  • Overworking in their business 
  • Having unrealistic expectations of themselves
  • They are often unable or unwilling to delegate tasks because
    • They believe that they can do it better than anyone else
    • fear that if they do let go of control that things will go wrong .
  • All of the busy work prevents them from then stepping into being the visionary of their business — which directly impedes their business’ ability to grow and scale in a way that will create freedom. 


All of the above leads to lots of frustration, exhaustion, and in the worst cases: burnout and a big desire to sell the business and run away to a beach somewhere.

This is the exact opposite of their desire to achieve their highest potential. 

So how does one reach one’s greatness? How do you perform at optimum levels of capability?

To do so you have to cultivate awareness about: 

  • Your unique energy and how you recharge it
    Are you an introvert? Do you know how to get into a flowing, calm, and clear state in your mind and body?  Knowing your personality type and doing various personality tests and readings will help you understand how to harness your power.
  • Your inner critic and doubter
    This is where mindset work and paying attention to what you think becomes vital.
  • What are your beliefs around your business and your ability are and challenging those 
  • Your unique leadership qualities that will get the most out of your team
  • Do you know where your business is going?
    • Have you re-evaluated your business goals and vision (with a year like 2020, you may have had many new insights, ideas, and ahas — have you taken the time to re-imagine your vision?) 
Now, if you’re going, ooh yes, THIS IS EXACTLY where I have a blindspot.

This is what I need to do and want to work on. I have the perfect resource for you.

Enrollment for the Up Level Program, my 6-week course where I help entrepreneurs unlock their joyful path to higher profits and freedom, is now open!

In this program, I will show you how to get re-energized and focused on what matters to grow your business and reach your highest potential. 

In our 6-week’s together, we’ll have weekly calls and a curriculum that will guide you to discover 
  1. Your unique way of working that will help you to conserve your energy and overcome exhaustion, 
  2. How to make the best business decisions that will ensure innovation and higher profits
  3. Your unique leadership traits will invigorate your business and team on all levels to be proactive and independent.

I’m also going to show how to curate, clarify, and step into your role as Visionary of your business. This will further ignite innovation and productivity. 

I’ll show you a simple mindset shift that will help you redefine your relationship with your business and further unlock freedom and faith in your company’s ability to scale profits.


Sound like just what you need?

Be sure to check out the Up Level Program now

Would you like to Reignite your business on all levels in 2021?

Do you want to expand despite the world around you contracting?

Are you ready to step into your highest level of leadership even though you’re so freaking tired?

Is it time for you to innovate in the face of an uncertain future? 

If the answer is YES, then you need to show up, think, and act differently every day.

How does one do this? 

It takes commitment, it takes awareness and it takes you implementing certain strategies every day. 

And in the Up Level Program, I’ll share the step-by-step and tailored to your specific needs process with you.

Unlock your full potential and create the freedom and abundance you desire for yourself and others, with joy and ease. Enrollment and early bird opens in early January.

Registration for The Uplevel Program is Now Open


20 Business Lessons of 2020

20 Business Lessons of 2020

It’s a new year and I hope that you’re just as excited as I am to finally bid the beast of a year that was 2020 adios and farewell.

As always though, we do learn some of our best lessons when the going gets tough — and so, in today’s episode of the Up Level Project Podcast, I’m sharing 20 lessons that my clients shared/experienced and ones that I learned as well. Click here to get the 20 lessons from 2020!


Let’s dive right in: 

  1. You are not in control of everything.
  2. You are not your business. 
  1. Getting stuck in the busy work vs. proactive role in your business leads to frustration and burnout.
  1. Healthy financials and cashflow are super important.
  2. Resiliency routines help leaders to gain clarity.
  1. You are your business’s most significant asset.
  1. When leaders have clarity, they inspire productivity and confidence
  2. Stop expecting last year’s path to success to give you the same results this year.
  3. When you learn how to work with your personality type and everything that makes you unique, you gain clarity, energy and get results faster.
  1. Regularly evaluating your Why behind your business.
  2. Business systems and back-office processes are vital to support business growth.
  3. Stop and ask yourself how you can simplify something more often.
  1. Showing up as the leader and drawing firm boundaries with your team empowers them (and will not always feel comfortable or easy.)
  2. Before you can lead others, you have to lead yourself.
  3. Feeling fear is normal.
  4. Don’t take things personally. Blaming yourself when your business isn’t performing the way you expected isn’t productive. It will only mess up your self-esteem. Which will further sabotage your ability to see the solutions that will get you to better results.
  5. Surround yourself with other business owners, people with whom you can safely share ideas, experiences, and challenges. This will help you get out of your head – feel less isolated, acknowledge, and celebrate your wins.
  6. Asking for help is not a sign of weakness, but a sign of courage and commitment to achieve your highest potential.
  7. The more chaotic things get, the more critical it is to have open and honest communication lines with your team and clients.
  8. You will always underestimate your progress and accomplishments — take a minute to acknowledge yourself. Because you’re awesome

May these lessons help you as you set out to accomplish great things in 2021. 

Would you like to Reignite your business on all levels in 2021?

Do you want to expand despite the world around you contracting?

Are you ready to step into your highest level of leadership even though you’re so freaking tired?

Is it time for you to innovate in the face of an uncertain future? 

If the answer is yes, then you need to show up, think, and act differently every day.

But how does one do this? 

It takes commitment, it takes awareness and it takes you implementing certain strategies every day. 

And in the Up Level Project, I’ll share the step-by-step and tailored to your specific needs process with you.

Unlock your full potential and create the freedom and abundance you desire for yourself and others, with joy and ease. Enrollment and early bird opens in early January.

Click here to learn more about the course and get on the waitlist! 


The Scientifically Proven Mindset Behind Success

The Scientifically Proven Mindset Behind Success

An article that was published earlier this year on ScienceDaily.com reads:

“To succeed in modern life, people need to accomplish challenging tasks effectively. Many successful entrepreneurs, business people, students, athletes, and more, tend to be more strategic — and hence, more effective — than others at meeting such challenges. A new study published this week in the Proceedings of the National Academy of Sciences shows that one crucial psychological factor behind their success may be a “strategic mindset.”


On today’s episode, we dive deeper into what the article highlights that will help you cultivate a strategic mindset. I’ll give you an easy formula that will help you step into that strategic mindset faster. 

 


According to this article published in Proceedings of the National Academy of Sciences, the good news is that people can implement the findings that a strategic mindset leads to more success in their lives immediately. In the article, Prof Chen advised, “As you approach whatever challenging goal you are pursuing, you can ask yourself, ‘What are things I can do to help myself (and others)? Is there a way to do this even better?’ If something you have been working on isn’t going so well, can you step back and ask yourself, ‘How might I go about this differently? Is there another approach I can try to help this go better?'”

I’ve seen this attitude create excellent results in working with many 6 – 7 figure business owners. However, in my experience, I have found that something has to happen before entrepreneurs can step into that strategic ACTION part that these questions pose.

In the article, Co-author Professor Carol Dweck from the Department of Psychology at Stanford University explained, “There are key points in any challenging pursuit that require people to step back and come up with new strategies. A strategic mindset helps them do just that.”, you have to step back and then ask those questions. Some important has to happen in that stepping back.”

So what has to happen in that stepping back? 

I call this the secret sauce — the groundwork that will determine how successfully you can see the solutions that those questions are designed to help you see.

To get out of a state of overwhelm or panic and lay that foundation for a strategic mindset — business owners must have a basic understanding of how the mind works and how that influences their actions. 

To understand behavioral patterns, we can, of course, look to the world of cognitive-behavioral therapy (some call it the ABC model.  There are many articles about this model online. Here’s a quick summary of the CBT model, according to the BecksInstitute: “Cognitive behavior therapy is based on a cognitive theory of psychopathology. The cognitive model describes how people’s perceptions of, or spontaneous thoughts about, situations influence their emotional, behavioral (and often physiological) reactions. Individuals’ perceptions are often distorted and dysfunctional when they are distressed. They can learn to identify and evaluate their “automatic thoughts” (spontaneously occurring verbal or imaginal cognitions) and to correct their thinking so that it more closely resembles reality. When they do so, their distress usually decreases, they are able to behave more functionally, and (especially in anxiety cases), their physiological arousal abates.”

So, in short: something happens — and your thoughts/beliefs around this will determine your actions, leading to specific results. 

The first learned about this in a book by Jack Pranksy — Somebody Should have told us — and this knowledge saved my life. And over the years, I started adapting this model to specifically hello entrepreneurs build a more strategic mindset.  

Over the years, I deduced it to a quick formula, which I dubbed the UP LEVEL FORMULA — and in my forthcoming book The Up Level Project — I dive super deep into the science behind this formula and how it can help get better results. 

This formula (along with the other tools of The Up Level program)  has helped my Up Level Program clients land huge contracts and develop new revenue streams. I love this tool as it’s something fast and easy to implement to achieve anything you want.

The Up Level Formula works as follows: 

Beliefs + Thoughts + Language + Feelings + Actions = Results

To get different results, you have to upgrade or change one or all of the things in this formula.

Bringing that back to the strategic mindset questions: if you believe that it’s impossible to achieve something or it’s too late to fix that problem, then you’re going to have thoughts that line up with that belief, you’re going to use language that suggests that you have that belief, 

For instance, you may say things like: it’s never going to work, it’s too late.

These specific thoughts will then give you feelings of angst and fear (which will kick up more panicky thoughts.), and all of this will then influence your actions. 

You don’t want to take action/to take half-hearted effort — and that will influence your results. 

When you implement the Up Level Formula: Beliefs + Thoughts + Language + Feelings + Actions = Results

You’ll be able to step into that strategic mindset faster and give innovative solutions answers to those strategic mindset questions that the article poses.

So let’s recap what you now know: 

1 – Science has proven that a strategic mindset is needed to achieve success

2 – You can cultivate that mindset by asking yourself specific questions

3 – To supercharge your results and strategic perspective, you can implement the Up Level Formula: Beliefs + Thoughts + Language + Feelings + Actions = Results

If you want to dive deeper into this work or work with me — be sure to listen to the outro. Thank you so much for listening, and we’ll catch up next time on The Up Level Project Podcast.

FACT CHECK:


In doing some fact checks and further research into both CBT and specifically the work of Dr Jack Pransky — I discovered that there is a slight (yet significant difference) 

Dr Pranky is a Three Principles Author, Trainer and Practitioner — The three principles refer to Universal Mind, Consciousness and Thought– and how these three work together to create everyone’s unique “reality,” out of which they then think, feel and act.

And CBT’s approach differs from this in that they believe that the outside event is neutral and that you can change your experience/feelings and behavior around that neutral event by changing your thoughts about it. 

So the way I interpret it in short is that The Three Principles believe that you create your reality by cultivating awareness through Universal Mind, Consciousness and Thought — which is more inlign with the principles of The Up Level Formula where I operate on the basis that you can create the results you want by cultivating awareness and adjusting your beliefs, thoughts, language, feelings and actions.

And the CBT only focuses on the idea that you can change your experience of the activating event but not reality itself. 

Like I said, a very slight difference but I did want to ensure I provide you with the correct facts and insight of where my work and the research behind it comes from.

Thanks again for listening. 

The Uplevel Project

Do you want to expand despite the world around you contracting?

Are you ready to step into your highest level of leadership even though you’re so freaking tired?

Is it time for you to innovate in the face of an uncertain future? 

If the answer is yes, then you need to show up, think, and act differently every day.

But how does one do this? 

It takes commitment, it takes awareness and it takes you implementing certain strategies every day. 

And in the Up Level Project, I’ll share the step-by-step and tailored to your specific needs process with you.

Unlock your full potential and create the freedom and abundance you desire for yourself and others, with joy and ease. Enrollment and early bird opens in early January.

Click here to learn more about the course and get on the waitlist!