Failing Forward with The 411K

Failing Forward with The 411K

I had the pleasure to talk Katherine & Kate from The 411K Podcast, A podcast committed to empowering professional women by promoting financial wellness and literacy. We talk about the importance of a money mindset for entrepreneurs. You can listen here.

You’ll learn more about:

  • How burnout and life experiences shaped my choices in leaving corporate and quitting my first business to coach.
  • How our money stories impact the way we run our businesses and how we can start to shift our mindset around money
The Uplevel Project

You can grab a copy of my book and workbook available now.

How To Uplevel Your Business Post-Pandemic

How To Uplevel Your Business Post-Pandemic

Featured by Amanda Laden founder of VinoKarma Project – you can watch the full interview here.

The Up Level Project is not like other business books, it is filled with practical tips and advice. Written in the midst of a pandemic, it really shows you how can overcome adversity, including the process called The Up Level Formula.

This is a formula all about how you can re-wire your brain for success. We can all take ownership of our thoughts and beliefs, everything that influences our actions to get a better result or experiences for ourselves. It is about taking ownership of what is in our control.

I use the tools in The Up Level Formula daily to train by brain. Creating a resiliency routine is a bit like going to the gym, this is something you need to work on every day.

It takes tenacity, you can cultivate tenacity to achieve the goal you want, but you have to be committed to it.

Opportunity lies within. Everything that you need to succeed in life is already inside you. In a world that sells you on the answer is out there and if I only have this one thing that is outside me then I’ll be happy. You are complete and whole as you are. You already have everything you need to make your life success as you define success.

The Up Level Formula

Beliefs + Thoughts + Language + Feelings + Actions = results

Beliefs form at a young age, and you get to decided if you want to continue to believe them. They are thoughts you think over and over again. If you can tap into your awareness and rewire your brain to change your belief. You can start to use this formula to see where you are off. Own your feelings (the fear) and see why you believe or think a certain idea.

Knowing these things and using the formula, you can take ownership of the change you want.

The Up Level Project is Now Available – Grab your copy here.

How to balance your career and personal life.

How to balance your career and personal life.

As featured by Just Us Gals in an article regarding my new book, The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, you can read the full article here.

I am both an author and a business coach with a background in finance. I have taken all my experiences from Wall Street and two award-winning businesses and created a formula as a tool to help you achieve the success and freedom you crave.

As entrepreneurs, we often start our business with a dream of creating more freedom, but in reality we end up working more. Below, you’ll learn a little about me and how The Up Level Project can help you to create balance in your career and personal life, for the freedom you’ve been seeking.

What made you want to become an entrepreneur? 

I refer to myself as an accidental entrepreneur. I wanted to create a career where I had freedom to do what I want when I want to do it.

Do you think your years on Wall Street prepared you to start your own business(s)?

Yes, working with rich, powerful clients, and people from various cultures, helped me hone my communication skills and ability to build strong connections. Building a successful business is all about building honest and real relationships with people.
Click here to learn more about the book and how you can grab a copy today!

What can you expect from reading my book? 

My intention in writing this book was to bring a business and leadership book to the market that was real, honest, and went way beyond the dry boring business strategies and facts.

By sharing vulnerable stories, I show the reader all the strategies I used to overcome these challenges. In addition, I also share practical tools to help entrepreneurs reach their full potential in their businesses as well. These exercises help readers unlock higher profits and freedom in their companies.

About the Up Level League

As I mentioned earlier, I’m all about creating community and connection. In my Up Level League small group masterminds, I bring together established agency-owners. In this intimate container we focus on personal development and the crucial business strategies that need to be implemented to scale effectively long-term. 

How do you balance your career and your personal life knowing you have a business, podcast and are now an author? 

I set firm boundaries around my time. I check in with my gut and energy levels often, make adjustments as needed, and strive to incorporate joy as often as possible in everything I do. Furthermore, I work on letting go of the idea that we’re working towards a specific destination and try to focus on making the journey fun and enjoyable. I also accept that there will be sprints, and crazy times when I’ll feel ungrounded and trust that I know how to get back to calm and centeredness. 


If you could give one ‘pro’ tip about finding what’s passionate for them to turn into a sustainable business, what would that be?

You don’t need to “find” your passion. It’s not somewhere or something outside yourself. It’s already inside you (along with the “how” to turn it into a sustainable business.) All you need to do is let your practical brain be quiet for a little bit and allow yourself to dream without all the “buts” and “shoulds” that tend to fog up all those great ideas and clarity.

The Up Level Project is Now Available – Grab your copy here.

3 Tips to Uplevel Your Success

3 Tips to Uplevel Your Success

I was recently featured by Boston’s Mooring Advisory Group in the article Hanneke Antonelli, Life Coach and Author, you can read the full article here.

In my new book, The Up Level Project, I go more in depth to these three tips to help you on your path to sustainable growth that will reap higher profits and more freedom. These are some of my top tips for business success.

What’s your best hiring tip/secret?

It’s natural to want to hire mini-me’s ( i.e., people who are similar to you.) But when it comes to creating and building an innovative team, it’s imperative that you hire your weaknesses. Hire people who love doing the tasks you hate and who are rock stars at the stuff you have zero aptitudes or interest in.

Where do you find inspiration to stay motivated?

Through my gardening hobby. Tending to my plants and watching them come out of hibernation fills my cup and gives me a daily reminder that I’m exactly where I need to be right now and to trust the process.

What habits have helped make you successful?

Making time to work on my mindset every day:

I used to suffer from depression and I vowed that I was going to do whatever it took to get better. I share more about my journey out of that dark and scary place in my forthcoming book, The Up Level Project: Your Guide to Unlocking Higher Profits While Creating More Freedom, available now!

hanneke antonelli success

Make rest and play a priority:

This is something I have to remind myself of and work to incorporate often. Society sends a skewed message that rest and play should only be awarded as a reward for all our hard work.

In my experience working with experienced service-based business owners, that’s how you stunt your growth, drain your valuable energy, and eventually burn out.

Because I have experienced this myself, now rest and play are non-negotiables and part of my resiliency routine, and as a business coach. Thus, I help my clients free up time for it in their busy schedules.

The Up Level Project is Now Available – Grab your copy here.

Uplevel your mindset for success w/ Suzy Ashworth

Uplevel your mindset for success w/ Suzy Ashworth

On today’s episode we are going to talk about how you can Up Level your life in all aspects by working on your mindset!

Suzy works with mindset messaging and miracle training for women in business. Helping women create businesses they love, so they can live a life of magnificent experiences.

Don’t forget to enjoy the experience now!

Most successful people will say don’t focus on the outcome because the outcome is usually the anti-climax.

Suzy Ashworth

It is about each of those little steps. It’s easy to get disillusioned and frustrated. Because of the work we do as entrepreneurs, people don’t get us, and it’s a rollercoaster. All that stuff can be hard if you don’t have the right support, if you aren’t focus on the big vision, and if you allow your work to be everything you do.

Staying present if all areas of your life is a good way to enjoy the moment more. Letting go of the outcome, enjoying the work and have more fun. I really feel like if you can get that it’s almost as if your success really speeds up.

Staying in flow of enjoy the journey.

Hanneke Antonelli

Thing’s you’ll hear in this episode:

  • How to start with what is right in front of you.
  • How Suzy came to work as a coach.
  • What to do when you realize the mindset work was the real work?
  • How do you shift from pushing to receiving?
  • How does the mindset influence the messaging?
  • #1 Strategy advice for entrepreneurs?

I see this a lot with clients that they are in one place but really want to go to another place. Start with what is right in front of you. Allow yourself to explore the options in front of you, make the first move and then see how quickly things happen.

Taking aligned action…what would I be doing if I was already there. Taking action from that place will help take you one step closer.

When did you realize the mindset work was the real work?

Seeing clients work and how they weren’t getting the results. We know the strategy works but why aren’t you getting to the result. Why it is working for some people but not others. What is different?

Step into the mindset and take it seriously, treat it likes it’s going to the gym and that’s really when things fall into place. Ah, ah’s and the realization of you can step back and not over do but allow and receive.

How do you help people shift from pushing to receiving?

Check in with how you are feeling. While you may still be doing a lot of things, the energy behind it is different from when you are in scarcity mode and feel like you have to carry it all.

Things like … this doesn’t feel great, I feel some fear here, or red flag. Getting out of your head and into your body about how you are showing up in life and business. Leaning into your gut feelings.

Working with aligned energy – you feel like you are cruising through while this doesn’t mean there aren’t going to be challenge here and there or stuff doesn’t still go wrong, but you can really move with those challenges and grow.

How does the mindset influence the messaging?

I think for you to share your message and it to be ‘your’ message, you have to give yourself permission to do you and show up for yourself is mindset working.

Asking yourself… why are you afraid to say this thing, what do you think is going to happen, how is the person you want to be, act, where do you feel unsafe in going to the space now. Really identifying blocks.

Your message is one thing, the stories you can use to communicate your message are a second thing. But when you can combine these that is your sweet spot.

Work on your mindset and messaging first.

#1 Strategic advice for entrepreneurs?

Work on your mindset and messaging first.

Asking yourself questions like…. Do you sound like you? Are you sharing in the most powerful way you can share your message?

If you enjoy the episode, make sure to take a quick screenshot of the podcast as you are listening and tag me over on Instagram stories @hannekeantonelli

If you’re feeling extra loving, leave me your review over on iTunes, too. Those reviews help other people find the show, and they’re so rewarding for me to go in and connect with you.

The Up Level Project is Now Available – Grab your copy here.

How To Prepare Yourself To Survive It All w/ Kristin Chambers

How To Prepare Yourself To Survive It All w/ Kristin Chambers

Kristin Chambers founded D.A. Luxury Travel in 2007, a modern-day luxury travel consultancy catering to discerning vacationers. She is Boston’s go-to award-winning, trusted travel advisor for clients seeking honest world-class experiences. In 2016, Kristin founded TRAVELLUSTRE — a portfolio of carefully recruited, highly regarded Boston-based travel consultants. 

With 18 years’ experience designing itineraries, Kristin has amassed extensive connections and global partnerships—including her “black book” of powerhouse insiders.  Kristin and her team can provide truly unforgettable memories with this exceptional partners’ network, incorporating human connections and thoughtful and personally curated itineraries.

At the end of 2019, I had the honor of working with Kristin and her team. Kristin had made some provisional adjustments and planned to handle an economic downturn with the market rumors of a coming recession. In today’s episode, we’re going to take a more in-depth look at how those preparations helped her navigate the pandemic. 

In this episode, you’ll hear answers the following questions:

  • You’ve managed to build a successful multi-million dollar travel-agency, in an era where most travel agents were closing down. Yet, this tells me so much about you: you’re a savvy business person, with grit and tenacity, and an innovator. Now what do you think has been the superpower that helped you do what others deem to be impossible to do when you look back?
  • When you approached me to work with your team at the end of 2019, I remember you telling me that you had already started taking precautions against a possible economic downturn — since then can you tell us a little about what those adjustments were?
  • You belong to a travel-specific mastermind-like group, and you’ve invested in working with me. How has asking for support and surrounding yourself with other like-minded business thought-leaders helped you grow your business?
  • As a result, when the pandemic hit the travel industry: which of these precautions were helpful?
  • What other pivots did you make, and how did you gain clarity on how to adjust?
  • The travel industry has been one of the hardest hits ones; how have you managed to keep yourself and your team motivated?
  • What do you think the future of travel will look like? What is your biggest lesson of 2020? And what are you excited about in 2021 for both of your businesses? 

Now I’d love to hear from you!

Please leave us a review on iTunes, Stitcher or wherever you enjoy listening to your podcasts 🙂

Is there something your family or culture has taught you that’s currently holding you back from moving forward in your business? I’d love to hear all about it, please tell by commenting below.

Registration for the Up Level Program is Now Open

Why people choose to work with me

Why people choose to work with me

I’m so excited for the next round of The Up Level Program and the caliber of business owners who are enrolling and interested in joining us. 

And speaking of caliber.

I know that there are a LOT of coaches out there. And I’m honored that you’re considering working with me, but I know I have to answer an essential question for you.

Why this? What makes The Up Level Program and working with me different?

I won’t speak for others, but I can confidently say that clients who have worked with me have achieved the following during this time:

  • Closed investor deals
  • Launched online programs and offers
  • Gained clarity and confidence to take aligned and inspired action on their goals

Most business coaches out there are not certified, don’t have business degrees, and have not built award-winning companies.

And most business coaches have not had to move countries, reinvent, and start over from nothing multiple times in their life.

I have.

I moved to the UK with only my wits, no job, and a 50lb bag. Within six months, I had landed a job in the back office of a prestigious Wall Street Brokerage firm where I worked my way up to a sales desk in four short months.

From there, I asked for a transfer to NYC. That wasn’t the job that would help me reach my full potential. So I used all the tools I learned from my life coach to reinvent myself and start my Pilates Brand in Boston.

I built that brand to award-winning status in record time. It’s then that I realized I wanted to pay the gift that coaching gave me forward to others, so I got certified as a life coach.

When you work with me, you get access to all of this, including my 15-years of international business experience.

What I teach in the Up Level Program isn’t regurgitated theories and textbook blueprints. All the work we cover is discoveries, strategies, and tools that I, myself, have implemented, tested, and acquired that allowed me to pivot, innovate, and thrive despite the odds. And these are the exact processes I use to help my clients achieve success too.

Now more than ever, I care deeply about helping business owners innovate and build successful and sustainable companies.

As an entrepreneurial community, we hold power to help the economy heal while having a tremendous impact on our communities. And I want to help you achieve that impact.

So, if you’re ready to allow yourself to receive and accomplish ALL of the above – then I’d love to invite you to join us in the Up Level Program!

There is still time to take advantage of the early-bird offer and join the group of high-level thinking individuals who have already signed up!

Click here to pave the way to sustainable business growth and innovation.

Registration for The Up Level Program is Now Open

Building A Sustainable Business That Offers Wealth & Freedom w/ Nicole Morong CFP®

Building A Sustainable Business That Offers Wealth & Freedom w/ Nicole Morong CFP®

Today’s episode is all about empowering you to start taking the necessary steps to leverage your financial portfolio and create more freedom!

Nicole Peterkin Morong is a financial planner and CEO of Peterkin Financial; she’s also a speaker and a published author. Nicole Peterkin has been in practice since 2011. As an advisor, she emphasizes using money as a tool to get the lifestyle you want instead of viewing it as the obstacle to that lifestyle.  You can purchase her book, If You Love Your Family, Save Like It, on her website. 

In the Episode, Nicole answers the following questions:

  1. I’m all about higher profits and helping clients create freedom, which is why I love that your approach to money is different from most other certified financial planners. You help your clients leverage their financial portfolio to build sustainable wealth and the lifestyle they want. I’m curious, what specifically made this your focus?
  2. You’re the author of your book: If You Love Your Family, Save Like It —
    What made you decide to write this book?
  3. I admire so many things about you, and one of them is that you live your business philosophy. You retired your husband from his job last year after he got laid off, and despite a $100K cut in income, you were able to absorb this loss without it having to change your lifestyle too much. How were you able to do this?

  4.  Right now, you’re on an extensive work-action in California. For our listeners who crave more freedom like this — where would you tell them to start?
  5. What do you find is usually people’s biggest hurdle or reason why they are financially disorganized? And how is that affecting their business and ability to build wealth? 
  1. Can you tell us a little more about specific business systems that you focus on to help business owners plan proactively vs. reactively in their business that will help them create more freedom? Where can they start?
  1. You recently launched a new program called Next Level Profits — how will this program help clients get more organized, create leverage and sustainable wealth?
  2. Where can people find you and learn more about your services and Next Level Profits? — Visit her website here, to learn more about this incredible program that will help you leverage your business and assets to create financial freedom.

Registration for the Up Level Program is Now Open

Do you see your business as your baby? (be careful!)

Do you see your business as your baby? (be careful!)

Clients often come to me because they’re exhausted and tired. They have lost the joy and passion for their business, and they’re ready to pack it all in and start over. 

I can relate to this feeling because it’s precisely what I did in my first business. I worked so freaking hard to build my pilates brand up to award-winning status that I completely burnt myself out. 

And so, in a few short months, I got rid of it all: my precious baby that I spent so much time and energy turning into a success. Yet, I couldn’t wait to get rid of it pronto.

And that’s precisely where it all went wrong. 

I still viewed my business as my baby and treated it like a nervous helicopter parent, despite its flourishing into a great success. 

And this attitude cost me dearly. 

I was unable to take a step back and separate myself from my business. 

I was unable to release control. 

I took everything personally. 

I reacted with my emotions instead of responding and adhering to what the business needed.

In the seven years that I’ve been running my award-winning coaching practice, I’ve seen almost ALL business owners I work with make the very same mistake.

And for this reason, we spend a lot of time in the Up Level Program to redefine your relationship with your business.

I also share a scientifically-proven method to step into a more strategic mindset through my Up Level Formula that will increase your awareness of how “mental dynamics” and learned behaviors influence your results and inability to free up time.

Click here to redefine your relationship with your business and unlock more freedom!

Registration for The Up Level Program is Now Open

An investment that ALWAYS yields the best ROI.

An investment that ALWAYS yields the best ROI.

Today is the last day to join the Up Level Program and take advantage of the early-bird offer.

Over the years, I’ve invested in many tools, systems, resources, and people to grow my business. 

There’s one investment that consistently keeps giving the best ROI — no matter what.

Yet this is also the most overlooked investment that most business owners will quickly put off until the future, or they’ll make excuses why now is not the right time for them to make this investment.

I totally get it, heck — I even ignored this advice when I got it from my financial planner over a decade ago!

Instead, I kept making other investments and couldn’t understand why I struggled so much to grow my business.

You see, the advice my financial planner gave me (which also ironically enough was in our previous recession) was this:

“The BEST investment you can ever make is an investment in yourself.”

When we invest in ourselves, we allow ourselves the opportunity of learning something new that will spark growth and innovation. 

That opportunity will allow you to spot the right way forward for your business. Your future investments will yield the best ROI. When we invest in ourselves, we always win.

So if you’re scared of making this investment, know that it’s entirely safe for you to enroll in The Up Level Program!

The level of focus and accountability that this program will give you will allow you to release all the disappointment and frustration that 2020 left in its wake. The Uplevel Proram will set you up to attain sustainable success!

As one of our seven-figure Up Level members in the previous round said:

“Business has been reignited on all levels as a result of my participation in the Up Level Program.

I anticipate my team being more proactive and independent, which will result in them being more productive, efficient, and personally satisfied with their work. 

My business will become more focused without losing the breadth and variety of experiences it encompasses.” ~ Brain Milauskus, CEO of Kidstock! Theater

Reignite your business by making this investment in yourself! Join us in the Up Level Project!

Registration for The Up Level Program is Now Open

The real reason you’re failing to scale (and free up time.)

The real reason you’re failing to scale (and free up time.)

Do you know what your role in your business is? 

When you started your business, you were the Chief Everything Officer. You wore all the hats. 

And your tenacity, consistency, and drive to succeed were the exact reason why you were able to grow your business to where it is today. 

But continuing to be the Chief Everything Officer will not take you to where you want to go. 

Most business owners fail to scale because they still show up and run their business from a Chief Everything Office’s mindset, despite hiring people to help them.

What does this look like in practice: 

  • They struggle to delegate and manage their employees in an efficient way that frees up time and bandwidth
  • They have a hard time letting go and trusting their business and their employees to attain their vision
  • They are overworked, frustrated, and often dreaming of packing it all in and selling their business to do something else

To scale your business in a sustainable way that will allow for higher profits and freedom, you must assume your role as the visionary and business growth strategist. 

So how do successful business owners (you know, the ones you see taking fun vacations and love their business) do this? 

They bring consistent focus to their leadership and personal development. Working on these two factors allows them to trust their business, leadership ability and manage their team without the time-consuming drama! 

In the Up Level Program, I’ll show you how to do all of the above with grace, and as a result, you’ll not only be able to pave the way for sustainable growth –  but you’ll also gain your passion and freedom back! 

Registration for The Up Level Program is Now Open

The BIG business mistake EVERYONE makes!

The BIG business mistake EVERYONE makes!

I used to chase all the blueprints and “how-to” strategies in business. Whenever someone was marketing something to the effect of “I built x million-dollar business in (insert ridiculously short timeframe) and now I’ll show you how,” I was all ears with my credit card at the ready. 

And you know what happened: sweet blue NOTHING. 

That’s right. Despite me following all those strategies to a freaking T (I’m an A-aggregate student, and I am consistent AF), I didn’t experience ANY of those magic results these so-called “guru’s” offered. 

Instead, those strategies lead to a burnt-out me and burning my business to the ground.

After a lot of reflection and coaching, I finally figured out why those strategies weren’t working:

We are all unique with unique talents and gifts — simply copying a blueprint strategy won’t yield the results you want because the systems have to be adapted to work in alignment with who you are!

So what are all the components of YOU?

1 – Your strengths

2 – Your perspective/how you see or think about business

3 – Your leadership traits 

4 – Your unique way of working that fuels you vs. depletes you

To identify the best and most effective strategy, you first have to take that strategy and adapt it according to all four factors mentioned above. (and yes — I help you identify and hone all of the above in The Up Level Program.) 

The result: you’ll become more strategic and business savvy.

Once I realized this, my business soared. I finally started working less and earned so much more, and I could travel for extensive periods whenever I wanted. 

And of course, I was able to help my clients do the same; here’s what one of them said after they implemented the strategies I teach in the Up Level Program:

Hanneke has completely transformed my business and, more importantly, myself. She’s helped me make so much money, and I realized my goal of taking Fridays off. I highly recommend working with her!  ~ Founder and Owner of Leeward Counseling. 

Are you ready to supercharge your business strategies and results?

Registration for The Up Level Program is Now Open

What it takes to build a multi-million-dollar business w/ Andrea Lucas

What it takes to build a multi-million-dollar business w/ Andrea Lucas

On today’s episode of the Up Level Project Podcast, we are speaking with author and studio owner of Barre & Soul, Andrea Lucas.

Andrea discusses about surviving her most challenging year in business. Listen to today’s episode to hear Andrea’s answers to the questions below.

You have a unique story. You went from being a single mom (who also had to strip for a while to pay your bills.) and being in an abusive relationship, to building a multi-million dollar fitness boutique business.

  • How did you take the first step to turn things around in your life drastically?

I admire so many things about you. One of them is your ability to jump in and take risks. I remember when you first got your TradeMark for Barre & Soul. You quickly invested & grew your business to multiple studios. 

  • How do you mitigate risk?
  • How do you decide how much to invest/what to invest in next,/how much risk to take on?
  • What helps you to GO FOR IT.

One of your most significant discoveries while participating in Up Level Program was rediscovering your WHY for your business.

  • When did you first realize something was off? (how did this show up/manifest in your business?)
  • What effects did this misalignment have on you? How did it affect your team?
  • Once you started acting in alignment with your WHY again, what happened?
  • And why would you advise other business owners to check in on/rediscover their why?

You wrote a book! (and recently released it in audio format) Listeners, be sure to go check it out

The book’s name is Own It All –  In this book you teach women how to reach their full potential by playing a more active role in their lives and taking steps to create the future they want.)

  • What was the hardest thing/biggest challenge for you about writing the book?

From your book, the Landmark courses, participating in my Up Level Program, and all the coaches you’ve worked with over the years, it’s clear that you are passionate about personal development.

  • How did this passion help you build a successful business and become a better leader of your team?

As a brick-and-mortar business, 2020 was a challenging year.

  • What would you say were some of your biggest lessons?
  • What were some of the pivots/adjustments that you made that helped you to stand up to it all when others were closing their doors?
  • What’s coming for Barre & Soul 2021? And what do you have in the works that you’re excited for? 
About Andrea Isabelle Lucas:

Andrea Isabelle Lucas is the founder of the multi-million dollar and award-winning Barre & Soul® studios and Barre Guild Academy online barre certification.

As a women’s empowerment speaker, she has shared stages with Michelle Obama and Billie Jean King. Andrea is also featured presenter for the World Barre Fitness Summit.

She is a feminist writer who has appeared in Forbes, HuffPost, and Entrepreneur and the author of Own It All.

Registration for The Up Level Program is Now Open

Surviving two recessions: more robust and resilient

Surviving two recessions: more robust and resilient

On today’s episode, we’re talking to Brian Milauskus, founder and owner of Kidstock! Theater.

Brian has successfully grown this business to seven figures twice over the last 28 years. A creative genius, Brain first founded Kidstock! with the intention to simply make a living for himself. The company quickly grew to a flourishing business that helps kids use their creative ability through theater to develop critical interpersonal skills and boost their confidence.

Kidstock now offers many opportunities for kids to reach their full creative expression through afterschool movie-making classes, birthday parties, summer camps, they also offer an online curriculum and more.

Under Brian’s guidance, Kidtock! survived two significant recessions – the great recession and the latest recession, which was induced by COVID.

  1. What’s your biggest lesson when it comes to surviving recessions? 

Patience – Trust – Don’t panic – release yourself from blame – accept and continue rather than deny and stop – do you want to journey or do you want to arrive?

  1. Recently, in our work together in the Up Level Program, your most profound “aha moment” was the necessity to lead yourself before leading others. Why was this such a big realization for you, and how will this help you create future business success?

Self-employed people are parents to their businesses

In the beginning you need to do everything for it, and then over time you need to let go and allow it some freedom to grow and to become independent, and eventually you need to see your business as an adult child and learn to live with it in a parallel role as opposed to a responsible role – your job is too become responsive to its needs instead of being responsible for its needs.  

It can be very difficult to let go of something you love – to stand back and watch it make mistakes on its own and learn from them.

Building a working relationship with this new entity not owning it or letting it own you

Semantics – Control as a noun rather than a verb – being, having, maintaining, managing

  1. You’ve always been interested in personal development and reaching your highest potential. How has this interest and desire helped you in growing your business over the years? 

Finding the reward in learning from missteps

Examining rather than accepting

“What if?” as opposed to “what now?”

  1. When you first created Kidstock! You did so out of the desire to “simply make a living.” – but it has grown into a huge success that completely surpassed that first intention. How do you think your focus on being creative and chasing the fun versus the money as a measure for success hindered and helped your success?

Ignorance is bliss – I would have closed if the only metric for success were financial

Theatrical producer in me knew how to present – followed the idea that live as if you have what you want

Hindsight shows me where there would have been little compromise and great growth IF I had understood myself and the dynamic of where I wanted to go better

  1. What was your biggest business challenge of 2020 and how did you overcome it?

Survival – Responding as opposed to reacting – Allowing myself to consider all the options available to me without feeling the need to decide

I involuntarily revisited the mindset I had when I started and connected again with why I started and was able to let go of the trappings I had acquired and placed value on over time

  1. What’s next for Kidstock!? And what mindset shifts/personal development or other business strategies are you currently deploying to help you to get there? 

My next step is to return to what was but redefine it for now – circumstances have challenged some of the basic controlling assumptions I had been working from – what do I “need” – both professionally and personally – has been deconstructed and examined to the point of being redefined.

In many ways the silver lining of this pandemic has been the chance to stop running the race, be the Monday morning quarterback to review the plays and the choices made in the game, and then looking ahead be able to return to the game wiser and more aware.  

After losing what I had and still being okay, the anticipation of returning to what I had in a more neutral mindset but with a larger toolbox excites me – the business concept which once upon a time was just me as a self-employed person remains intact, but the dynamic of curating a team and managing their efforts and communicating with them in my own best interests is a newly understood potential for me that I am anxious to develop into a stronger skill

Here’s what Brian said after he completed the Up Level Program:

“The most dramatic “aha moment” for me during the Up Level Program was the necessity for me to lead myself before leading others.

My business has been reignited on all levels as a result of my participation in the Up Level Program. I anticipate my team being more proactive and independent.” ~ Brian Milauskas, Founder & CEO Kidstock! Theater

Reaching Your Full Potential In 2021

Reaching Your Full Potential In 2021

On today’s episode, we take a closer look at the habits that will help you reach your full potential in 2021.

I will also share a great resource that will help you not only reach your highest potential but also re-energize you and set you up for innovation and rebuilding a more sustainable and profitable business that also give you freedom on in 2021.

A common denominator that almost every client that seeks out to work with me has, is the desire to reach their full potential.They have so much creativity and tenacity.

Most of them started their business as a solopreneur and quickly grew its way beyond their wildest imaginations.

These high achieving entrepreneurs are on a quest to accomplish great things.

This innate desire, unfortunately, often leads to these folks: 

  • Overworking in their business 
  • Having unrealistic expectations of themselves
  • They are often unable or unwilling to delegate tasks because
    • They believe that they can do it better than anyone else
    • fear that if they do let go of control that things will go wrong .
  • All of the busy work prevents them from then stepping into being the visionary of their business — which directly impedes their business’ ability to grow and scale in a way that will create freedom. 

All of the above leads to lots of frustration, exhaustion, and in the worst cases: burnout and a big desire to sell the business and run away to a beach somewhere.

This is the exact opposite of their desire to achieve their highest potential. 

So how does one reach one’s greatness? How do you perform at optimum levels of capability?

To do so you have to cultivate awareness about: 

  • Your unique energy and how you recharge it
    Are you an introvert? Do you know how to get into a flowing, calm, and clear state in your mind and body?  Knowing your personality type and doing various personality tests and readings will help you understand how to harness your power.
  • Your inner critic and doubter
    This is where mindset work and paying attention to what you think becomes vital.
  • What are your beliefs around your business and your ability are and challenging those 
  • Your unique leadership qualities that will get the most out of your team
  • Do you know where your business is going?
    • Have you re-evaluated your business goals and vision (with a year like 2020, you may have had many new insights, ideas, and ahas — have you taken the time to re-imagine your vision?) 
Now, if you’re going, ooh yes, THIS IS EXACTLY where I have a blindspot.

This is what I need to do and want to work on. I have the perfect resource for you.

Enrollment for the Up Level Program, my 6-week course where I help entrepreneurs unlock their joyful path to higher profits and freedom, is now open!

In this program, I will show you how to get re-energized and focused on what matters to grow your business and reach your highest potential. 

In our 6-week’s together, we’ll have weekly calls and a curriculum that will guide you to discover 
  1. Your unique way of working that will help you to conserve your energy and overcome exhaustion, 
  2. How to make the best business decisions that will ensure innovation and higher profits
  3. Your unique leadership traits will invigorate your business and team on all levels to be proactive and independent.

I’m also going to show how to curate, clarify, and step into your role as Visionary of your business. This will further ignite innovation and productivity. 

I’ll show you a simple mindset shift that will help you redefine your relationship with your business and further unlock freedom and faith in your company’s ability to scale profits.

Sound like just what you need?

Be sure to check out the Up Level Program now

Would you like to Reignite your business on all levels in 2021?

Do you want to expand despite the world around you contracting?

Are you ready to step into your highest level of leadership even though you’re so freaking tired?

Is it time for you to innovate in the face of an uncertain future? 

If the answer is YES, then you need to show up, think, and act differently every day.

How does one do this? 

It takes commitment, it takes awareness and it takes you implementing certain strategies every day. 

And in the Up Level Program, I’ll share the step-by-step and tailored to your specific needs process with you.

Unlock your full potential and create the freedom and abundance you desire for yourself and others, with joy and ease. Enrollment and early bird opens in early January.

Registration for The Uplevel Program is Now Open

20 Business Lessons of 2020

20 Business Lessons of 2020

It’s a new year and I hope that you’re just as excited as I am to finally bid the beast of a year that was 2020 adios and farewell.

As always though, we do learn some of our best lessons when the going gets tough — and so, in today’s episode of the Up Level Project Podcast, I’m sharing 20 lessons that my clients shared/experienced and ones that I learned as well. Click here to get the 20 lessons from 2020!

Let’s dive right in: 

  1. You are not in control of everything.
  2. You are not your business. 
  1. Getting stuck in the busy work vs. proactive role in your business leads to frustration and burnout.
  1. Healthy financials and cashflow are super important.
  2. Resiliency routines help leaders to gain clarity.
  1. You are your business’s most significant asset.
  1. When leaders have clarity, they inspire productivity and confidence
  2. Stop expecting last year’s path to success to give you the same results this year.
  3. When you learn how to work with your personality type and everything that makes you unique, you gain clarity, energy and get results faster.
  1. Regularly evaluating your Why behind your business.
  2. Business systems and back-office processes are vital to support business growth.
  3. Stop and ask yourself how you can simplify something more often.
  1. Showing up as the leader and drawing firm boundaries with your team empowers them (and will not always feel comfortable or easy.)
  2. Before you can lead others, you have to lead yourself.
  3. Feeling fear is normal.
  4. Don’t take things personally. Blaming yourself when your business isn’t performing the way you expected isn’t productive. It will only mess up your self-esteem. Which will further sabotage your ability to see the solutions that will get you to better results.
  5. Surround yourself with other business owners, people with whom you can safely share ideas, experiences, and challenges. This will help you get out of your head – feel less isolated, acknowledge, and celebrate your wins.
  6. Asking for help is not a sign of weakness, but a sign of courage and commitment to achieve your highest potential.
  7. The more chaotic things get, the more critical it is to have open and honest communication lines with your team and clients.
  8. You will always underestimate your progress and accomplishments — take a minute to acknowledge yourself. Because you’re awesome

May these lessons help you as you set out to accomplish great things in 2021. 

Would you like to Reignite your business on all levels in 2021?

Do you want to expand despite the world around you contracting?

Are you ready to step into your highest level of leadership even though you’re so freaking tired?

Is it time for you to innovate in the face of an uncertain future? 

If the answer is yes, then you need to show up, think, and act differently every day.

But how does one do this? 

It takes commitment, it takes awareness and it takes you implementing certain strategies every day. 

And in the Up Level Project, I’ll share the step-by-step and tailored to your specific needs process with you.

Unlock your full potential and create the freedom and abundance you desire for yourself and others, with joy and ease. Enrollment and early bird opens in early January.

Click here to learn more about the course and get on the waitlist! 

How to make the best business decisions

How to make the best business decisions

Today’s, Savvy Business Show talks about how to beat the overwhelm and make the best business decisions.

There’s been a theme that has consistently been coming up in all sessions with clients since the start of the pandemic.

Naturally, most people are feeling overwhelmed at the moment, there are so many decisions to be made  – but which one will be the best one for your business?

That’s what we’ll uncover in today’s episode: how to beat the overwhelm and make the best business decision right now.

Let’s dive in…

On any given day there are lots of decisions for you as a business owner to make and right now there are a million more. The landscape of what we’re dealing with’s changing so fast it’s sometimes hard to keep up.

So, I wasn’t surprised when one session after another was all about helping the to decide the best steps forward.

The decisions you’re making right now will greatly impact your relationship with clients and your employees. And obviously these two relationships are the most important ones in business, why?

If you don’t have strong trustworthy relationships with clients, you don’t have a business.

And if you don’t have that very same relationship with your employees – it will directly impact the quality of their work  – which of course will trickle down to your bottom line too.

So how do you make the best decisions for your business right now while simultaneously keeping all these valuable relationships intact?

You’ll be happy to know that that boils down to one simple thing.

A concrete and solid beacon, that will remain unshakeable no matter what.

And that one thing is this:


When prepped correctly, your mission statement sums up your fundamental values.

It informs how you operate in every situation.

Let’s take my mission statement as an example: 

A results-driven company that acts from a place of kindness, courage, and integrity.

Providing a safe and co-creative space. Delivering transformational services of the highest standards and quality. Helping business owners to become confident leaders and CEOs working with ease and joy (working less, earning more)

So if  we grab my values from  this statement it’s 

Kindness,  Courage, Integrity, Quality

Coming back to these values before I do anything in my business helps me to be able to trust myself and my actions.

I can put any decision I have to make through this filter and trust that it will be the best decision for my business.

For example: how to have a difficult conversation with a client or employee right now,  how to go about creating buzz about my book without coming off as tone-deaf.

All of these decisions are put through my values filter first: Kindness,  Courage, Integrity, Quality

Even when fear is fogging my judgment,  coming back to this statement will act as my true north. Thus helping me to be able t o TRUST MY GUT.

How has coming back to values helped my clients:

1. It’s helped them decide if the pivot they’re making to adjust to current circumstances is in alignment with who they are as a business. Companies who have not taken a second to go back to their values are the ones that you’re seeing that are offering stuff that is confusing to you right now.

2. It’s also helped them to communicate effectively with their clients and employees  – which has strengthened the faith in businesses. Again the companies whom you are seeing with completely tone-deaf marketing right now are the ones who are not acting from their values.

A very beautiful example of a big company who recently did some marketing that was so aligned with who they are: VISTA PRINT when you google them the following comes up: Vistaprint empowers small businesses like yours to market themselves effectively.

They recently created a beautiful inspirational video where they encouraged people to buy gift cards from small businesses — again beautifully aligned with their mission. And now when you got to their site they Vistaprint has partnered with the U.S. Chamber of Commerce Foundation to create the Save Small Business Fund – a grant opportunity to help keep qualified small businesses afloat during this pandemic.

3. It’s helped my clients trust their own gut which has strengthened their confidence and has made them more resilient, which  means that they’ve been able to move forward despite incredibly difficult

I strongly believe that if you don’t

So if you’re feeling overwhelmed right now, go back to your mission statement.

Maybe it’s time to review it. Do that now!

A special gift for you:

I also have a very special gift for you today that will further help you to lead from your values with more confidence. As you know – I’m currently going through the editing process of my first book. And I’m giving away a free chapter   – that’s right – when you visit: – you can download my chapter A leader is born.

  • You’ll become part of my VIP Book Club that will give you access to:
  • An exclusive PRE-SALE DISCOUNT CODE when pre-sales start later in 2020.
  • A special invitation to the book launch parties.
  • Other opportunities to win prizes when you help me spread the word about my book.
  • BONUS you’ll also get behind-the-scenes insights on all things book-related, my writing process, publishing, and more!

Sending you lots of strength and courage! Until next time


The Next Level Business Retreat

Imagine what would happen to your confidence if you knew how to reach that next level of success in your business with more ease and joy?

Check out details about THE NEXT LEVEL RETREAT.

Make 2020 different. Uplevel your confidence, gain clarity while focusing on what will actually increase profits, PLUS stop stressing out about everything that scares you about running your business. Click here to attend the NEXT LEVEL RETREAT!

Reserve Your Spot Today!

My Recent Cancer Scare

My Recent Cancer Scare

Before I share today’s episode I want to make it abundantly clear that I hate being dramatic so even talking about this is totally uncomfortable for me because other people are not so lucky to have it just be a scare… and if you’re one of those people or you have a family member who’s currently fighting cancer – know that I’m sending so much love to you and your family.

I didn’t share this as it was happening as I deeply believe in processing and digesting things first before you share it all out to the world. In my opinion, when we do this we are of better service to others.

SO in today’s episode, I want to share how processing this scare has influenced my business.

Let’s dive in…

Before we get down to the nitty-gritty — have you checked out details about THE NEXT LEVEL RETREAT yet?

Make 2020 different. Uplevel your confidence, gain clarity while focusing on what will actually increase profits, PLUS stop stressing out about everything that scares you about running your business. Click here to attend the NEXT LEVEL RETREAT!

Hello There Listeners and welcome back to the Savvy Business Show.

When we look at the online business world and what they teach it’s all the sexy shiny “make your first 6 figures in 60 days” Or Your blue-print to 7 figures now! …

And I get it… that’s the sexy stuff, the “cool marketing strategies”

But the reality of the matter is that a sustainable and profitable business takes WAYYY more than just sexy marketing, a funnel or drip campaign… it involves way more than converting clients and making sales…

And the online #girlboss #bossbabe rah-rah world NEVER talks about the rest…

And I get it  – it’s not sexy… but this stuff that they’re not discussing is CRUCIAL to building concrete and solid business.

SO what does all this have to do with my recent cancer scare?

You see I grew up with a dad who worked in the debt collection side of a bank for a while. This is the department that goes to repossess people’s belongings.

My dad had some funny stories of people shooting at them when they would go to give notice that things would be repossessed. But he also had some very sad stories of widows who lost everything because their husband died and they didn’t have insurance….

Hence when my husband asked if he could marry me – my dad’s first question before giving him permission was:” Do you have life insurance!?”

The thing is we never know when we’re going to get that scare that turns into real bad stuff…

So when I received my scary news back in May 2019 – it immediately made me think of all the things in my business that’s been on my to-do list ( but because they’re not sexy to do had been pushed to the back burner…)

A lot of the processes and foundational work in my business have already been set up pretty well – but there was one big loophole for me and that was disability insurance and a life insurance policy for myself. 

Running a business is a risky business as it is  – so making sure that everything’s set up to support and keep you as safe as possible is really important for you to be able to then do the “sexy” business stuff with more confidence and ease.

SO what in your business isn’t bulletproof yet? 

Have you tightened up your contracts, health insurance, do you have an operations manual?

Can your team continue to run with things when you are not there? 

Are all the passwords to everything available somewhere for team members?

What do you have to take care of now so you can have peace of mind? Take action now  – trust me it’s going to make you feel so supported and safe and will then help you to grow a successful business with a strong foundation.

You’ll also love:

Next level business retreat

Next level VIP

Savvy ticket


The Next Level Business Retreat

Imagine what would happen to your confidence if you knew how to reach that next level of success in your business with more ease and joy?

Stop imagining and start experiencing all of it now:

Reserve your spot at the table with other High-Level Business Players on Friday, March 27, 2020. There are only 6 early bird tickets left, offer expires February 28th.

Reserve Your Spot Today!

How to build and scale your business on The Female Millennial Entrepreneur Podcast

How to build and scale your business on The Female Millennial Entrepreneur Podcast

It was such an honor to be a guest on our Savvy Business Mastermind Member, Alessandra Pollina’s Female Millennial Entrepreneur Podcast!

“Hanneke is like your business fairy godmother, knowing exactly how to help you figure out what you want in your business and how to get it (usually much faster than you even hoped). In this episode, we chat about how to know if you’re really ready to scale your business, and what to do first if you are. If you’ve been considering growing your business next year or scaling beyond where your business currently is, you need to listen to this!”

Click here to listen to all my advice and tips to help you build and scale your business.

Speaking about scaling and profits!

Join us for The Savvy Profits Workshop – in Boston OR BEYOND!! ( join our virtual day FROM ANYWHERE in the world!)

Details about the day:

I speak with WAY too many business owners who don’t know their numbers and who are uncomfortable talking about money! This behavior is grossly hurting their profits.

Knowing your numbers (and being comfortable with them – no matter what they are) is a key ingredient to hitting your 2020 income goal.

And that’s exactly what I’ll help you do at The Savvy Profit Workshop!

Imagine how confident and relaxed you’ll feel when you finally know exactly how to hit your income goal, have a healthy cash flow, and sell like a rockstar!


Five Keys to Unlock Your Profitable Business

Five Keys to Unlock Your Profitable Business

Unlock your profitable Business: Last week I did a super fun interview with Kit Pang, the owner of Boston Speaks. In the interview, I revealed the five keys all entrepreneurs (and especially my boss ladies) need to unlock a profitable business. Almost 600 people watched this interview on Facebook, and I was overwhelmed by all the positive comments on how helpful it was.

In this interview you’ll receive the five keys to unlock your profitable business:
  1. How to rock your confidence and own your results and value
  2. Charge what your services are REALLY worth – this is something that comes up at various levels in business – and a big reason why I created my Next Level Business Retreat
    • FACT: I see way too many women bartering or working for free and asking other women to work for free. And I also see a lot of prices comparing with others.
    • FACT: If we want to get paid the same as men and be treated the same  – then that means we have to step up and claim our own worth.
  3. How to stay in your lane: Stop comparing yourself to others, stop competing on price with others
  4. Why investing mega $  is an important part of unlocking your profitable business
  5. Why surrounding yourself with savvy CEO’s who see your value and can help you step into your full power.

Now I’d love to know what was your biggest AHA or favorite part of this video!? Tell me in the comments below! And feel free to ask any questions you have!
Thank you to Kit Pang from Boston Speaks for featuring me!