Today’s Savvy Business Show talks about looking at some of the steps that Marie Forleo took to create the huge success she has today and how you can adapt these steps to help you boost your business too.
Let’s dive in…
Before we get down to the nitty-gritty — have you checked out details about THE NEXT LEVEL RETREAT yet?
Make 2020 different. Uplevel your confidence, gain clarity while focusing on what will actually increase profits, PLUS stop stressing out about everything that scares you about running your business. Click here to attend the NEXT LEVEL RETREAT!
Hello There Listeners and welcome back to the Savvy Business Show.
It’s B-School time again and the interwebs and your inbox are BUZZING and flooded with everything about the program.
B-School is her 8-week program that helps entrepreneurs to build online businesses. It’s intense with a TON of information.
I took it in 2014 when I had no idea how to market and I did find it helpful, however – if you’re a seasoned business owner I wouldn’t recommend you buying it, rather invest the money and hire people who already know how to do all of it.
Thousands of people have taken it and the last time I heard Marie talking about it she said she has sold over $40 million worth of coaching packages/courses, etc.
SO why should you care!? Well having followed Marie for the last 6 years, I’ve noticed quite a few things that she does SO RIGHT and has lead to her success and it’s also these very things that she does so RIGHT that I see other business owners do wrong.
Now it’s important to note that there is a lot of things that she’s done right (and we also have to remember that there was also a little bit of being at the right place at the right time with the right idea involved.)
But today I’m going to specifically focus on THREE things that she’s done that will greatly help you in your business too.
1: Leveraging Her Network
From interviewing big names like Tony Robbins, Mama Gina, and Brene Brown to using her clients to spread the word about her programs.
Marie Forleo has used the living daylights out of her network which has helped her to build her empire.
I often see business owners overlook their own network and refraining from incentivizing their clients to help them spread the word about their business.
Marie Forleo understands the power of word-of-mouth, and although it seems like all of this is happening online when you break it down, it really is just a very good referral system.
She has an affiliate program where affiliates can earn money for referring others.
Ways that you can adapt this for your business:
Instead of money – send thank you cards, or a thank you gift.
And when was the last time you went through your connections and took a look at who they knew and who were in their networks?
Go ahead and get on it and ask these people for their help – and remember to reward them with a thank you gift too!
2: Being Consistent
Another one of Marie’s qualities is her ability to be consistent. I’ve personally been at an event where we hammered this one home.
She famously said if you don’t hear from her via her newsletter on a Tuesday to assume that she’s dead!
Being consistent helps you in business in a variety of ways:
1 – It builds trust with your customers, knowing that they can rely on you.
Trust is probably the MOST important component to build a successful business.
2 – Consistency also builds momentum.
Since 2011 (I believe that was the year that she started B-school and by the way in case you think she was an overnight success – she started her coaching business on the side in 1999, which makes her an overnight success 10 years in the making.)
And since then she has showed up every single year building and building and building on the foundation of what she started.
How to make this work in your business:
What can you do to help clients trust your business more? Perhaps this means highlighting your experience and credentials more?
Is what you have in place right now to support clients sustainable and scalable? i.e. – can you keep up the quality and level of service as your clients increase? This is a crucial point to help you to stay consistent.
It’s also important to note that if you are lacking clarity, have underlying doubts, fears or stories that are not aligned with your goals/success then it will greatly sabotage your ability to be consistent.
So be sure to reach out to a coach to help you overcome these.
I personally spend a lot of time helping clients to gain clarity and to overcome these fears and doubts to help them to take consistent action and that’s when they see momentum build and huge growth spurts in their business.
3: Focus On The Thing
For the last 9 or 10 years, Marie Forleo has focused on THE THING! And she’s designed everything in her business to feed into that one thing. Everything in her business serves a purpose and leads to her big offering B-school.
So what she’s done is scale effectively.
This is where I see a lot of business owners fail. I see a lot of business owners who want to scale add additional revenue streams that don’t fit into their business model. This creates more work and headaches.
I also see a lot of business owners try to monetize EVERYTHING they do (including their hobbies.) This again leads to chaos, working harder for a low rate of return and ultimately also losing their joy and passion.
So let’s do a quick breakdown of Marie’s business:
1 – Marie TV –
This serves as a place for people to get to know Marie, which helps the know, like, and trust factor needed to convert sales AND it also serves as a way to grow her newsletter and gives her audience an easy place to share with their friends (i.e. referring her to others easily.)
2 – Her Book “Everything is Figureoutable”
Although I was personally disappointed with the book as I was hoping to get some new insights into Marie the person, again THIS WAS NOT the purpose for writing the book.
The purpose of this book was to give a wider range of people access to her so they could get to know and like her AND then eventually convert to buy her courses.
3 – Her courses Copy Cure + How to Start the Right Business
Both serve as perfect tasters of what you could get from her ultimate big offer B-School.
So how can you adapt this to your business:
When you look at all the things your business has to offer, do they all align and fit in?
Denise Duffield-Thomas has a saying all roads lead to Bootcamp ( which is her big course that she sells.)
So ask yourself: Do all roads in my business lead to making that sale?
You don’t have to have a course or be a service-based business to do this.
What you really want to look at here as that everything in your business is set up to get your customer closer to giving you their money. i.e. making a sale.
When you bring all three of these steps together, it makes for an incredible business strategy!
1: Leverage your network and build relationships
2: Be consistent
3: Focus on the revenue-producing thing
Now, I’d love to hear from you.
You’ll also love:
AN INVITATION TO WORK WITH ME & GROW BEYOND WHAT YOU THINK IS POSSIBLE
The Next Level Business Retreat
Imagine what would happen to your confidence if you knew how to reach that next level of success in your business with more ease and joy?
Stop imagining and start experiencing all of it now:
Reserve your spot at the table with other High-Level Business Players on Friday, March 27, 2020. There are only 6 early bird tickets left, offer expires February 28th.