How to make the best business decisions

Today’s, Savvy Business Show talks about how to beat the overwhelm and make the best business decisions.

There’s been a theme that has consistently been coming up in all sessions with clients since the start of the pandemic.

Naturally, most people are feeling overwhelmed at the moment, there are so many decisions to be made  – but which one will be the best one for your business?

That’s what we’ll uncover in today’s episode: how to beat the overwhelm and make the best business decision right now.

Let’s dive in…

On any given day there are lots of decisions for you as a business owner to make and right now there are a million more. The landscape of what we’re dealing with’s changing so fast it’s sometimes hard to keep up.

So, I wasn’t surprised when one session after another was all about helping the to decide the best steps forward.

The decisions you’re making right now will greatly impact your relationship with clients and your employees. And obviously these two relationships are the most important ones in business, why?

If you don’t have strong trustworthy relationships with clients, you don’t have a business.

And if you don’t have that very same relationship with your employees – it will directly impact the quality of their work  – which of course will trickle down to your bottom line too.

So how do you make the best decisions for your business right now while simultaneously keeping all these valuable relationships intact?

You’ll be happy to know that that boils down to one simple thing.

A concrete and solid beacon, that will remain unshakeable no matter what.

And that one thing is this:


When prepped correctly, your mission statement sums up your fundamental values.

It informs how you operate in every situation.

Let’s take my mission statement as an example: 

A results-driven company that acts from a place of kindness, courage, and integrity.

Providing a safe and co-creative space. Delivering transformational services of the highest standards and quality. Helping business owners to become confident leaders and CEOs working with ease and joy (working less, earning more)

So if  we grab my values from  this statement it’s 

Kindness,  Courage, Integrity, Quality

Coming back to these values before I do anything in my business helps me to be able to trust myself and my actions.

I can put any decision I have to make through this filter and trust that it will be the best decision for my business.

For example: how to have a difficult conversation with a client or employee right now,  how to go about creating buzz about my book without coming off as tone-deaf.

All of these decisions are put through my values filter first: Kindness,  Courage, Integrity, Quality

Even when fear is fogging my judgment,  coming back to this statement will act as my true north. Thus helping me to be able t o TRUST MY GUT.

How has coming back to values helped my clients:

1. It’s helped them decide if the pivot they’re making to adjust to current circumstances is in alignment with who they are as a business. Companies who have not taken a second to go back to their values are the ones that you’re seeing that are offering stuff that is confusing to you right now.

2. It’s also helped them to communicate effectively with their clients and employees  – which has strengthened the faith in businesses. Again the companies whom you are seeing with completely tone-deaf marketing right now are the ones who are not acting from their values.

A very beautiful example of a big company who recently did some marketing that was so aligned with who they are: VISTA PRINT when you google them the following comes up: Vistaprint empowers small businesses like yours to market themselves effectively.

They recently created a beautiful inspirational video where they encouraged people to buy gift cards from small businesses — again beautifully aligned with their mission. And now when you got to their site they Vistaprint has partnered with the U.S. Chamber of Commerce Foundation to create the Save Small Business Fund – a grant opportunity to help keep qualified small businesses afloat during this pandemic.

3. It’s helped my clients trust their own gut which has strengthened their confidence and has made them more resilient, which  means that they’ve been able to move forward despite incredibly difficult

I strongly believe that if you don’t

So if you’re feeling overwhelmed right now, go back to your mission statement.

Maybe it’s time to review it. Do that now!

A special gift for you:

I also have a very special gift for you today that will further help you to lead from your values with more confidence. As you know – I’m currently going through the editing process of my first book. And I’m giving away a free chapter   – that’s right – when you visit: – you can download my chapter A leader is born.

  • You’ll become part of my VIP Book Club that will give you access to:
  • An exclusive PRE-SALE DISCOUNT CODE when pre-sales start later in 2020.
  • A special invitation to the book launch parties.
  • Other opportunities to win prizes when you help me spread the word about my book.
  • BONUS you’ll also get behind-the-scenes insights on all things book-related, my writing process, publishing, and more!

Sending you lots of strength and courage! Until next time


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