I am so excited to speak with my good friend and stylist guru, Nicole Otchy, on how to prepare for a brand photoshoot.
Nicole has been a stylist for more than a decade and her clients include some of America’s elite. Her mission is to help women create memorable brands by using their wardrobe to confidently share their work.
You’ll hear about how you can get yourself ready and feel confident for your next appearance.
What would be your advice for people who are getting prepared for a book cover photoshoot?
Books covers are very different from branding photoshoots. The book cover is one of the most important ways to showcase your business, more than social media. The social things go away but the book cover outlast you. Sticking the balance between where you’ve been and where you are going.
This is an expensive piece that effects so many things not just the cover of the book. The images of the book will be used from speaking engagements, to appearances and more.
It’s also important to know how you’d like to be photographed for the cover but more important to know what your book cover is going to look like before the photoshoot. This is the number one mistake I see people make throughout the years.
What is the one thing that most people forget when planning their outfits for a brand photoshoot?
People forget they are two-dimensional in a photo and what looks good in real life does not necessarily look good in a photo.
There is a way to test to see if something would work in advance. If it is more than a handful of extra material it’s probably not a good idea.
Options are also a great idea for day of shoot, to help eliminate some pressure of what to wear.
Trends, colors and patterns can be tricky but white is a good option. Key here will be if it’s a book cover or an author photo.
What does it mean to align your personal brand with your wardrobe?
Think about how long things are going to be around, the context, more in depth of what your brand stands for, where you want your brand to go, if all your book dreams came true how would your brand change – all the things!
What are the real factors in your marketing?
Get an experts’ advice, nothing wrong with asking your friends, but they don’t see you according to what you are desiring for your target audience. They aren’t looking at you in the marketing eye.
Questions from Nicole to Hanneke:
Most unexpected lesson from writing the book?
How very sensitive I’d have to be my language, making sure its inclusive.
AND, how much work the post-production piece is KICKING MY BOOTY
How do you make it more accessible for people to be a personal brand? What factors are you thinking about?
Becoming okay with being visible. Taking the light off you and putting it on whom you want to help. When you are thinking too much about what people are thinking about you, you are taking away serving them.
I am my brand. My brand is an extension to who I already am, but I do amplify what is already there when I am in the public.
I’m thinking about writing a book, what do you think?
Make sure you know where that book fits into your business. What purpose is the book going to serve?