How one marketing genius used her skills to start her own marketing agency to help brands excel.

How one marketing genius used her skills to start her own marketing agency to help brands excel.


Janet has worked with various clients providing digital and content marketing services. After two years of full-time freelancing, Janet decided to start Aimtal with her business partner. Together, they have built an agency that not only allows their team to work remotely but to also support clients remotely. Janet believes that employees deliver their best work when they have the freedom and flexibility to work and live from their favorite spots in the world.

She’s been a part of the Savvy Business Mastermind Community since June 2018 and since then she’s gone from being a freelancer to running a multiple six-figure marketing agency.

Meet Janet

Janet is the CEO + Co-founder of Aimtal. She works directly with her clients to provide exceptional digital and content marketing services. Aimtal supports businesses in the tech consulting, SaaS, and eCommerce industries.

Janet’s passion for marketing didn’t stop after college or after the many internships related to the field. Upon graduation, she worked for an IT staffing firm and helped grow its marketing strategies and department.

After three years with the firm, Janet craved flexibility and creativity. She traveled through South America for four months and upon her return to Boston, she started freelancing.

Client Challenge:

Janet joined The Savvy Business Masterminds before starting her agency. A month later, she officially started Aimtal in August 2018.

Janet was making good money as a freelancer but definitely needed help with client projects and the need to scale the business or bring on contractors to help. She was looking to get more support and accountability to help her grow her business.

Hanneke’s Solution:

Hanneke recommended to start working on her mindset.

“I didn’t have as much confidence when I joined the mastermind and now I am very confident in the decision of my business,” says Janet.

Hanneke also helps clients get clear on their mission and values of their business. Taking a look at what the bigger picture is for its impact and growth.

Results:

Janet always had the vision to work for a remote company and she has successfully set her business up to support her team and clients completely remote.

Working with Hanneke has helped me structure my business to support my lifestyle and the people who work with me.

Janet Mesh, CEO + Co-founder of Aimtal

Janet was able to set healthier boundaries in her professional relationships with my time. She is not afraid to price her services at what they’re worth and no longer has a fear of losing out on business. There will always be more clients!

Once Janet joined the mastermind, she set a revenue goal of $100,000.

Janet says, “Not only did I reach that goal, but I surpassed it!” My business is well on its way to hit its revenue goal of $250,000 and we’re actually profitable! I’m able to pay myself and my contractors well.”

Feedback:

Janet says, “I love how Hanneke seems to always have the answers but she doesn’t just tell you what to do. She guides me (with the help from the group) to decisions that make me feel like they’re the exact ones I need to make in order to move my business forward.”

“I put a lot of effort and hard work (and tears haha) into growing and building Aimtal. But I don’t think I would be as clear and as confident in the direction of the agency if I wasn’t in the mastermind and working with Hanneke.”

You can really benefit from having a group of entrepreneurial women to talk with and bounce ideas off of whenever you need to. Some of them become some of your very good friends and you can co-work or just meet up for drinks, etc. to chat about businesses and life.

Savvy Business Retreat:

“The Savvy Business Retreat made me ask the hard questions and really put pen to paper in what I envision for Aimtal,” says Janet.

You’ll leave with a notebook full of ideas and practical strategies. The Savvy Business retreat will help you to ask the hard questions about your business goals. To reach your goals hold yourself accountable to commit to those goals you write down for the next 1-3 years.


How this business owner got clarity in her business and grew to a private pay company.

How this business owner got clarity in her business and grew to a private pay company.


Meet Courtney

Courtney is a Licensed Mental Health Counselor who earned her bachelor’s degree from Boston College. She earned her master’s degree from the Boston University School of Medicine.

With over 10 years of counseling experience. Courtney believes in new-age counseling and making the therapy experience all about meeting the client’s needs.

She believes that humor and shared experience can be a very powerful part of the rapport process that she uses in all her work.

Courtney specializes in adolescents and adults struggling with depression and anxiety/stress symptoms. Her clients describe her as a skilled, personable, understanding therapist.

Other ways Courtney works with clients are in relationship and self-esteem issues, eating disorders, self-harm amongst many others. She also uses therapy dogs as part of her work and has a degree in Sport Psychology.

Client Challenge: 

Courtney has been a private client since 2018. This year she also joined our Savvy CEO Mastermind Community where members get both private CEO coaching and mastermind hot seat calls.

When Courtney and I started working together she had a small office & 3 part-time employees and was just squeaking by financially.

I was sick of overworking and making less money than being alone in private practice so I decided to look into a business coach.

Courtney Culnane, Owner & Clinical Therapist

Hanneke’s Solution:

Working with a coach will help you professionally in so many ways.

Hanneke helped Courtney and her executive team clarify their vision and define their roles as well as learn to have difficult conversations so they don’t sweep things under the rug because they “feel bad”.

Hanneke has helped Courtney over the years define what a leader truly is, one that is caring AND has high standards and boundaries.

Courtney says, “Personally, she’s helped me get through so much self-doubt that I didn’t even know I was harboring.

Results: 

Today, Courtney has 2 large offices with 10 full-time employees. She has switched to being a completely private pay business which sets her company to a higher caliber and apart from all the competition.

“I work 8-4 Monday-Thursday, work from home on Fridays and don’t feel guilty (most of the time!),” said Courtney.

Most important, I have an employee structure that allows me to do what I do best while the company runs smoothly.

“She’s helped me time manage much better so that I can comfortably focus on what I like to do and am the best at.”

She’s also given me the encouragement and mindset support to grow my business in a way I didn’t see as possible.

Courtney Culnane, Owner & Clinical Therapist

CEO Intensive + Team Building:

“The CEO intensive was a great opportunity to step back and look at all aspects of my company to see what needs tweaking, focusing on the big picture as opposed to the “issue of the day”. “

Feedback:

“I just recommended Hanneke 2 days ago actually. My client’s husband is struggling to launch his business because of his self-doubt and fearful mindset. At the end of the day, mindset is what this all boils down to,” said Courtney.


Going with the flow – and the momentum

Whether you’re trying to figure out your next career move or grow your business, it’s important to build some momentum to get the ball rolling and accomplish your goal.

So how do you build up that momentum?

A few months ago my coaching and Pilates businesses were extremely slow. I was getting a little frustrated and thought to myself: “Girl, what’s going on? Why are these things not picking up and growing?” And then on one of my continuing-education calls someone asked a really powerful question that changed the way I work.

After making this simple, yet very effective adjustment, I’ve doubled my coaching clients and added more Pilates clients, too. I also came up with a new program I’ll be running during the summer (click here for more information about that.).

It has triggered an absolute snowball effect, and I’ve never felt this invigorated or excited to achieve my goals.

Ask yourself this:

“What am I doing right now to grow my business?”

Even if you’re not a business owner or your goals are completely different, this question applies to you and your situation. So now I’d love to hear what your dream is and how you’ll use this question to get there. Fill in the blank and leave your response in the comments section: “What am I doing right now to achieve my goal of _____________?”

 

 

*** Also remember to join us today at Pilates with Purpose, this month we’re collaborating with the American Lunch Association.  We are raising awareness and funds for their LUNG FORCE campaign, which is a movement focused on raising awareness about lung cancer and working together to advance lung health. Get your tickets here.