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Helping you transform into a Savvy CEO and business owner, working less and earning more!


Are you craving more joy, ease, AND profits!? Then you've come to the right place. Because over here the following matters: That you are working less, and earning more with a whole lot of joy!  Here it matters that your business is set up to support you and your lifestyle. Here PROFIT matters WAY more than revenue. And around here your business is not your baby, over here your business is the vehicle that gives you the freedom to do what you want when you want to do it! I give the real deal business and mindset strategies with zero fluff! Everything we do here is geared to help you transform into a savvy business owner and CEO, working with more ease and intention.

We also know that it's lonely at the top. You work really really hard to manage your team and help them succeed. A lot of the responsibility of being the boss falls on you  - and it can feel crushing at times. There's no one at your level in your business, no one to turn to for advice or ideas about specific things that can't be shared with your employees. Thus you often feel isolated and trapped, wondering if you're doing this whole business thing "right". We get it and that's where we come in. Whether it's private coaching or one of our hand-selected mastermind groups: we're here to help you make the right savvy business decisions and carve the perfect strategies to implement them too! In our high-level thinking business community filled with other business owners who are up to big things, we'll help you up-level, grow, and reach your fullest potential  - while still having a whole lot of fun and way less stress!

John Doe UI/UX Designer

Hanneke has completely transformed my business and more importantly myself over the past 1.5 years. She’s helped me make so much money - highly recommend!



Courtney Culnane 

Owner of Leeward Counselling 



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Apply to be part of The Savvy CEO Mastermind starting Fall 2019 (Includes Private Coaching)

Calling all multiple 6 - 7 figure business owners who want to scale and grow their business and transform to a confident CEO:

In this program you'll:

  1. Define and refine your role as CEO and transition to it
  2. Improve your confidence, so you can let go, lead and support your employees
  3. Curate and hire a core leadership team, identify who to hire and when, to accelerate business growth
  4. Create the space to build a sustainable structure that will increase profits and scale your business to the next level

This program includes the following:

  1. Two private coaching calls per month
  2. Two mastermind calls per month
  3. One Private CEO Intensive Day
  4. One CEO Mastermind Day Retreat

More ways we can work together:


Private Coaching

I work with entrepreneurs and business owners who are ready to uplevel while working less and earning more. They want to scale in a strategic and sustainable way and let their business be the vehicle that allows them to do what they want when they want to do it. 

In our co-creative sessions, we'll help you become a better leader, improve your business savviness, profit margins, and help you infuse your business with joy!

With my help, my clients transform to Savvy CEOs working with intention and ease.

Are you ready to take your business to a whole new level of joy, satisfaction, and profitability?


About Hanneke


Hello, and welcome to my site. I am Hanneke – yes, I know what you're thinking: "how the heck does one pronounce that?" Just like this: Hun - nah - kuh.  I am an award-winning and certified business coach with over 15 years of international business experience who have also built two award-winning businesses in the last 10 years. I transitioned from my Wall Street job to follow my dream of building my own flexible business, so I could travel and visit my family in South Africa whenever I wanted. After working with a life coach myself and growing my Pilates brand to award-winning status, I decided to pay the incredible benefits I received from coaching forward. So I coupled my business degree with my Wall Street experience and coaching expertise, and now I'm here to help you run your business like a Savvy CEO!


I Learned From & Studied With Some Of The Best In The Industry


Denise Duffield-Thomas, world renowned Money Mindset Mentor

Dr. Brené Brown, research professor, author, TED Speaker


Jen Sincero, New York Times bestselling author, success coach


Client Results & Praise:

John Doe UI/UX Designer

This past year has been an amazing series of slow and steady accomplishments for me under your guidance - I am so proud of this moment and I want to share it with you - for the first time in a very long time I do not feel as if I am a charlatan because what everyone can see goes very deep now. My professional world has grown, matured, stabilized and literally exudes joy. I am indebted to you for pushing me, understanding me, contradicting me, supporting me, laughing with me and not accepting any BS from me. I am so excited for what's next! The "clarity" of the past year's journey has been rewarding, to say the least. 


Brian Milaskus

Founder and CEO of Kidstock! Theatre


John Doe UI/UX Designer

One-on-one Business coaching with Hanneke has helped me immensely in just the short 3 months I’ve been working with her. She is extremely personable, professional, smart and “real”. Hanneke does a great job of balancing the practical business advice with coaching you to clarify your own path and barriers to success. But for me, their biggest benefit of working with Hanneke is helping me take action on goals I was unclear about or fearful of. Seeing the results and knowing you can actually do it is so exciting. If you are ready to up-level your business Hanneke is your girl."



Courtney Culnane 

Owner of Leeward Councelling 



John Doe UI/UX Designer

If you are a woman who owns her own business, you would be doing yourself and your business a disservice by not joining Hanneke Antonelli's mastermind group. This incredible group of women helped me set measurable goals and self-doubter to think outside the box. With their support, I was able to close four new clients in two months, hire a support staff person and silence the self-doubter. Synergy at it's finest!"



Erin Condron

Owner of Erin Condron Interiors 



John Doe UI/UX Designer

As a self-employed woman, I was juggling many things, feeling really stuck and anxious. It's not often that I am in a place that I can't make sense of things on my own but here I was and I'm so glad I found Hanneke! My first session with her was this morning and it was the most impactful hour I've had in a long time. Through her coaching expertise, she was able to help me figure out my pitfalls, ways of self-sabotage and then took it a step further and helped me with tools to change my behavior. I look forward to my next session with her. I would totally recommend Hanneke to anyone needing help and clarity in their business and life."


Lindsay Coull

Owner at Lindsay Coull Accupuncture



John Doe UI/UX Designer

Even though I had been reading motivational business books and forcing myself to attend networking events I knew something needed to change. Making the intentional financial decision to work with a business coach in a committed and collaborative is the absolute best decision I have made for my business yet. The tangible, as well as psychological benefits of Hanneke's Savvy Business Mastermind, have exceeded my expectations. Because the Savvy Business Mastermind has transformed my overall approach, I feel far greater equipped to weather the peaks and valleys of daily business ownership."



Julia Snider

Owner at J Snider Home {Home Staging & Professional Organizing}



John Doe UI/UX Designer

I just closed a client at my new higher rate since doing the VIP Price & Sales Day, and she accepted it right away and even validated herself why it was so worth it. That's $100 more per month than what I was charging, So, I've already made a return on my investment from the VIP day.


Kristin Thomas

Owner of Thrive by Food.


John Doe UI/UX Designer

Our Savvy Success Mastermind Session yesterday was so amazing for me. I went home and had a super productive day and already moving again today. I really like how you can cut through everyone's BS and get us to focus on the important parts that actually move our businesses forward. 

Stefanie Johnson

Owner of SwapIt


John Doe UI/UX Designer

Hanneke's expertise was motivating and encouraging. In one hour she was able to help get everything from inside of me to the surface, allowing me to organize and prioritize my thoughts, ideas, and to-dos. She was effective by asking the right questions, listening to my goals and making valuable suggestions. She’s smart, understanding and gets it. If you're struggling, unsure, apprehensive, seeking to make a change or have a goal you haven't been able to achieve, I recommend you schedule a call with Hanneke.

Tammy Fallon

From corporate burnout to exclusive wedding planner


John Doe UI/UX Designer

Hanneke helped me work through each of these fears, challenging me to think about what failure looked like and then together we explored practical ideas to help me manage them. This made me feel in control and broke the fears I had down to a much lesser extent. Hanneke provided a safe environment for me for me so I felt able to share my concerns and nothing was too silly to discuss. Hanneke was able to relate and shared her own experiences which helped install confidence, she really knew what she was talking about. 


Kerrie Maitland

From burnt out HR Director of Santander in the US to a happy business owner in the UK!


John Doe UI/UX Designer

The real savior was Hanneke's coaching. Working with Hanneke restored my confidence in myself and my abilities, and helped me to organize my goals and make strategic plans to achieve them. Every single aspect of my life improved because of the work I did with Hanneke. It truly brought happiness to a whole new level!

Leanna Gonzalez

From unfulfilled consultant to purposeful accountant & life coach in less than 5 months


John Doe UI/UX Designer

Hanneke's own confidence quickly persuaded me to make the purchase when she asked: Isn't your peace of mind worth it? Her career coaching surpasses all types of therapy I've experienced as I leave each session with tangible Calls-To-Actions and self-learnings I managed to clarify and articulate in my own words. Working with Hanneke was a catalyst to pursue a move cross country to work in an environment that inspires me! Thank you, Hanneke (don't be surprised if I reach out to you for another batch of sessions!).!

Ch'ien Chan

From Boston Wayfair Creative Director to San Fransisco Pottery Barn VP!


John Doe UI/UX Designer

I really liked how she did not just give me the answer or just make suggestions, but she helped me figure it out for myself so that if the issue ever came up again, I could have some tools to deal with it. If you have never tried talking to a life coach I highly recommend giving it a try with Hanneke!

Becca Watsky

From struggling to overcome obstacles at work to a successful and engaged CPA


John Doe UI/UX Designer

I came to Hanneke with absolutely no idea what I wanted to do in my next career. She helped me go back to the beginning and break down what I actually enjoyed doing in my day to day life and gave me hope that I could get my dream job without compromising on my must-haves. Hanneke is very open in her sessions, sometimes we didn't even talk about work. If you come prepared and are willing to do the work and answer the tough internal questions she will help you streamline your efforts into one focus. Additionally, she introduced me to a contact that ultimately got me my dream job, so she literally got me a new job!

Patricia O'Connell

From burnt out accountant to an exciting new role at Wayfair!


John Doe UI/UX Designer

When Hanneke and I first met two years ago, I had been laid off from a job that made me miserable. She made me realize that my dreams of going to grad school and having a job that I have a passion for and truly enjoy were and are attainable goals in one session! Come September I'll be starting my 2nd year (out of a 3rd-year program), at my top choice school and my first clinical internship. I've found and following my passion! Thank you, Hanneke! 

Jennie Lurie

From being laid off at a miserable job to star 2nd-year student at Leslie University 


John Doe UI/UX Designer

My session with Hanneke challenged me to answer tough questions about the current state of my career and helped me identify the appropriate next steps to meet my professional goals. Now, I'm well on my way to establishing my dream career, and Hanneke played a huge role in nudging me toward that path!

Jessica Tuquero

From communications consultant in Chicago to successful business owner in NY!


John Doe UI/UX Designer

I think the Ultimate Career Bootcamp is incredibly well thought out and organized. This Bootcamp definitely helped me discover that I really REALLY do enjoy my job/line of work. And while it's not a perfect situation, I know now the elements of my job that could potentially transfer over to a career later on.

Caroline Earle

Doubtful to clarity about the future of her career as fitness instructor & blogger


John Doe UI/UX Designer

Your story could be the next one!

Imagine taking action, growing your business like a badass boss and fully embracing your role as CEO of your business!


Successful You!



Awards & Recognition