Case Study with Janet Mesh from Aimtal

From Independent Contractor To Agency Owner With A Fully Remote Team With Benefits

Meet Janet Mesh

CEO and Co-Founder of Aimtal

Describe your situation before you hired Hanneke as your coach. 

Janet was working as an independent contractor. 

Why did you decide to hire Hanneke as your business coach? 

Janet is a verbal processor and was looking to become a more confident CEO and business leader. She was looking for a safe container that would both help her process and guide her to hone her strengths to grow her business effectively.

What is the transformation you experienced as a result of working with Hanneke?

“I went into the program with the goal of becoming a more confident CEO & business leader, and I truly feel like I've achieved that result through your guidance and coaching. It's incredible how I've learned more about who I am as a person and leader in relation to my personality, strengths, and even vulnerabilities have allowed me to become a stronger, confident leader.”

What changed in the way the business is managed as a result of working with Hanneke? 

  1. Focusing on stepping out of the day-to-day tasks and focusing on profit-driving tasks

  2. Expanded team 

  3. Created systems and structures to support a growing team and business. 

  4. Benefits for employees 

What was the end result of working with Hanneke as your business coach?

  • Increased revenue

  • Expanded team, identified and hired key positions to sustain growth

  • Janet became a more confident leader with a roadmap to recharge and create more freedom


Meet Janet

Janet Mesh is the CEO + Co-founder of Aimtal, a fully remote integrated marketing agency.

Born & raised in Boston, she then headed slightly north to the University of New Hampshire where she received her Bachelor of Arts Degree in Communication with a focus in Cross-Cultural Communication and Marketing. She is a marketing consultant, remote work advocate, and business leader that specializes in creating and executing marketing strategies and processes that result in marketing=generated ROI and success.

In addition, and alongside her business partner and team, Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and won the Sprout Social 'Always Be Growing' award in 2022 in recognition for this growth.

In her free time, you can find her trying new restaurants around the world, reading historical fiction novels, sleeping in on Saturdays, and hosting happy hours and home for family & friends.


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How can we work together?

If you liked what you read here, and you’re curious to learn more about business coaching, you might also like this other article I wrote: How can a business coach help me?

And here are a few more ways you can get more support from me to become the best entrepreneur you can be:

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