How PR Can Help You Set Your Brand Apart From The Rest
PR maven and founder of Quotable Media Co. Alessandra Pollina shares the simple way to increase your brand’s visibility, and how she deals with overwhelm while creating more freedom in her business.
1) What Is A Good Way To Increase Your Brand’s Visibility?
Your visibility is the number one way to build your business, so be strategic about PR and visibility opportunities and intentionally work toward it every single month, even if it’s only pitching one opportunity, or creating one partnership. Take time to determine your most unique differentiator and use it to set yourself apart by becoming known for whatever that is. It doesn’t have to be some huge, super unique thing. It could just be highlighting your specific approach to working with clients/doing your work, but hone in on what exactly it is, develop messaging around it and use it everywhere.
2) How Do You Create More Freedom In Your Business?
The thing that has created more freedom in my business is being really intentional with what kind of freedom I want. Deciding what’s important to me and what kind of freedom I want, and then reverse engineering it has been key. For me, it’s not about those day-to-day boundaries like never working at night. If I’m excited by a project and didn’t get to finish it all during my normal workday, I don’t mind doing it after hours. But I want to have location freedom and the ability to be out of the country for extended periods of time. Creating systems and confidence in team members, so that I can rely on them to handle certain things in the business without me and they feel empowered to do so, and also creating systems that support us all, have been key in making this kind of freedom possible.
3) How Do You Get More Organized and Strategic?
I love to use a paper planner that helps me map out the whole year and then break it down by quarter and month. When you know exactly what you want to accomplish and schedule out every bit of what it will take to get you there, it’s manageable and possible to make it happen without feeling overwhelmed.
4) How Do You Overcome Fears And Self-Imposed Limitations?
For me, my only big fear is not getting to try all the things I want to do during my lifetime. I’m more afraid of running out of time or not having the experiences I want than I am of someone seeing me “fail”. That is what pushes me past any smaller fear or limitation. If there’s something I want to do I know it’s worth trying it. I also know that if I try hard enough I can make literally anything I can imagine happen. So why hold back? The only true limitation is not even trying in the first place, and to me that feels way worse than anything else that could happen.
5) What Are The Benefits Of Being In The Best Entrepreneurial Peer Group?
The best part of being in Business Growth Achievers is the accountability of having to check in on my plans and goals each week. This ensures I’m staying on track and learning from my experiences as I go through the year, and I can adjust accordingly if need be.
To learn more about the Business Growth Achievers accountability group, you can join here: Business Growth Achievers.
You might also be interested in pinpointing exactly what you need to do next to increase your business’s profits and create more freedom. Take five minutes to take this quiz and you’ll not only unlock accelerated business growth, you’ll also get the resources to help you! Click here to take the quiz now.
About Alessandra Pollina
Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency which works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW), and was awarded the 40 Under 40 from Boston Business Journal in 2022. She’s based in Boston, where she lives with her husband and 9-year-old son. Find her at quotablemediaco.com.
If you found this article useful, I also recommend reading this article:
“How Events Can Set Your Brand Apart From The Competition”
And if you’d like more resources to help you expand your business, check out:
Accelerate your growth with this free handy download.
Read my bestselling book, The Up Level Project
Join my group accountability program: Business Growth Achievers
Work with me: Book a 1:1 consultation with me here
