Franchising and The Best Business Advice You’ll Ever Get

Get the facts from someone who’s done it successfully. In today’s episode of The Up Level Project, we speak with Jody Merrill, who is the founder and owner of btone FITNESS. Jody has successfully franchised her brand, and she shares her lessons and advice.

Listen to the episode to learn:

  • How to initiate the franchise process.
  • Who you’ll need on your team to successfully franchise. 
  • What needs to be in place to franchise your business.
  • The drawbacks, costs, and so much more.

“Run your business as if there was 100 even if you only have two locations.”

Jody Merrill

Moments to note at minute:

2:22 –  The First Steps to Take 

12:49 – Franchising: Who and what you’ll need before starting 

17:56  – The best business advice you’ll ever get and why thinking big no will make your life easier later.

21:42 – Costs of Franchising

33:49 – The Benefits & Drawbacks of Franchising 

43:00 – How to keep a winning frame of mind in the face of adversity 

51:54 – Business Success and maintaining brand quality

Apply to work with me here and increase your freedom now.

Jody Merrill

Known for her wild wit, raw humor, and business acumen, Jody is an empire-building,  community-cultivating, self-effacing, ass-kicking autodidact preaching the gospel of slow movements and fast results.


Jody has built one of the hottest, smartest fitness brands in New England, now expanding nationwide. After years of endurance training for marathons and triathlons, and being chronically plagued with injuries, she took her health and fitness into her own hands. Through study, grit, and consistency, she cultivates an abiding passion for the potency of resistance-based, core-loving formulas for getting out of pain, and into a more balanced body — all in just 45 minutes.

Jody opened up her first btone FITNESS in 2010, with a steady crescendo of successful studios to follow.

btone FITNESS’ signature TONE classes orbit around custom-engineered arkeTONE machines, lovingly called “TONEy.” This is a spring-loaded btone-exclusive machine, with platforms and a steady-gliding carriage. TONEy and the btone method are the key to shaping, tone-ing, and redesigning the body from the inside out. 

Jody has taken the time-tested and proven model of btone FITNESS and has made it available to like-minded community-building fitness-loving entrepreneurs through btone Franchises. Jody is intimately involved in each opening to ensure your success, and the continued quality of the btone method.

While her role has changed a bit from her early years as a solo instructor, cleaner, repair-woman — to her role now as a business consultant and empire builder — she still adores getting people stronger, out of pain, and more at home in their own skin.